Ricardo P. M. Cavalheiro Email and Phone Number
Ricardo P. M. Cavalheiro personal email
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Hello, I'm Ricardo! A bit of an artist, a bit of an engineer, and a bit diplomatic, I'm currently a Product Manager at Reclame Aqui and have been working with digital products for 9 years.Today, RA is the fifth most visited Brazilian website, with over 20 million accesses by unique users per month. There I lead three teams: two comprised of people in technology, product, and design, and another formed by people in Growth, Product Marketing, CRM, CX, and CS. I also have direct involvement with institutional actions related to the products under my purview and with areas such as Finance, HR, and Sales.My main goals at RA are focused on developing products for small and medium-sized businesses, distributed on a large scale in a Product Led Growth (PLG) model. I am also responsible for products that ensure the transparency and integrity of companies for the more than 20 million consumers who visit RA monthly.Additionally, I was one of the first Product people at Letrus, awarded by UNESCO as the best educational technology in the world, where I developed for 6 years products based on NLP, Artificial Intelligence, and Machine Learning for basic education, in disruptive distribution models for its market.I think of product in a holistic way and with an essentialist approach, from conception to go-to-market. I am guided by data-driven approaches, indicators, and proximity to users. My teams and I always keep in mind the problems we are solving and how to track the progress of our experiments.I believe in inclusive organizations that value diversity, personal development, collaboration, and result delivery. For me, a strong culture is the foundation that supports the pursuit of audacious goals and systemic changes.-Key words for bots: product manager, group product manager, GPM, discovery, delivery, PM, senior, agile, scrum, data driven, design thinking, intraempreendedor, testes A/B, iteração, experimentação, experimento, storytelling, SQL, OKR, ESG.
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Head Of ProductTelavitaState Of São Paulo, Brazil -
Senior Product Manager [Growth & Plg & Verification]Reclame Aqui Dec 2022 - PresentIn Reclame AQUI, I'm responsible for the strategy to bring one of the main products in the portfolio to the small and medium-sized businesses market, through a Product Led Growth (PLG) model. I oversee the product and the self-service checkout payment process, working with payment tools and automated billing management.Additionally, I lead the management of RA Verificada, Reclame Aqui's company verification product that has been in existence for 11 years. And I manage the Brand Page Iniciante, Reclame AQUI's brand positioning product for small and medium-sized businesses. -
Senior Product Manager [Ia/Ml-Based Products] & Team LeadLetrus Jul 2020 - Nov 2022São Paulo, São Paulo, Brasil- Lead the development from the ground up of an Artificial Intelligence and Machine Learning-based product intended for Middle School Education, with a cost per user drastically lower than the legacy product. Implemented it on 2 flagships clients from public and private schools networks that decided to replace competitor’s product, with human intelligence, and old learning teaching methods by our product.- Implemented core features to an AI/ML-based product for High School providing 32% more engagement for students compared with traditional learning methods and, in one year, reduced the gap between students from public and private schools by 9%. The cost per user decreased drastically compared with the company's legacy product. The product was awarded by Unesco as the world's best technology innovation for education in 2020 and currently has hundreds of thousands of monthly active users. -
Product Representative On The Data Protection CommitteeLetrus Jan 2020 - Nov 2022São Paulo, São Paulo, Brasil- Successfully tailored all user-faced product flows to comply with the GDPR/LGPD.- Established and implemented data privacy best practices for product discovery and delivery, specially for child users.Co-created the standards for Product Led Growth (PLG) data flows between product and CRMs alongside legal advisors. -
Group Product Manager - GpmLetrus Jun 2021 - Dec 2021São Paulo, São Paulo, Brasil- Implemented the company bug report and solving process, reducing incidents by 71%.-Established a communication flow between technical and user-faced product teams, reducing APIs reworks by 85%.- Optimized company-wide product review meetings, thereafter reaching 95% employee attendance.- Collaborated with business teams to create a product that demystified the access of a US$207MM market for Middle School, enabling us to achieve the aforementioned AI/ML product.- Gave 3 workshops for the product teams to level basic product knowledge on discovery, delivery, opportunity mapping and value increase to users.- Worked alongside the tech team to create the processes our product teams required to use data from Hotjar, Metabase and Analytics. -
Product Manager [Growth] & Business Development [B2B And B2B2C]Letrus Jan 2017 - Jun 2020São Paulo E Região, Brasil- Implemented an automatic conversion flow on B2B2C model, with Product Led Growth Strategies, reaching an average conversion of 11% (benchmarks were 8%).- Negotiated with business and pedagogical managers from top schools in the greater São Paulo area.- Closed the deals and onboarded some of the company's flagship clients at that time.- Lead the execution of more than 200 conversion pilots in one year, reaching high conversion from unqualified leads to pilots. -
Product, Sales And Marketing [Founding Team]Enact.Io Feb 2016 - Jan 2017Campinas, BrasilAt Enact.io I co-created with health professionals a product to optimize medical care. It was sold in 2017. -
Co-FounderCasullo - Susteinable Housing Jun 2016 - Oct 2016São Paulo E RegiãoCasullo was an initiative that looked forward ecologically and sustainable homes by replacing some components with recycled materials. After a thorough study of the market, national and international benchmarks, manufacturing process and available materials, we decided to shelve the project. It was a great learning experience about risk-based decision making, strategic planning and investment evaluation.
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Founder And PresidentEnactus Unesp Franca Jan 2015 - Oct 2015Franca, São Paulo, BrasilFounding Enactus was the biggest leadership experience while I was at the university. I recruited and led approximately 30 people to get the organization off the ground and start social entrepreneurship projects in communities in the city. Two communities were supported in less than a year, with more than 40 people directly impacted. -
AmbassatorChoice Moviment Mar 2015 - Sep 2015São Paulo, São Paulo, BrasilChoice is a movement that led discussions about businesses social and environmental impact especially in the youth and academic context.I am a Choice alumni, trained as a leader to disseminate and create businesses that generate positive social and environmental impacts. -
AdvisorOrbe Internacional Consultancy Jan 2015 - Sep 2015Franca, São Paulo, Brasil -
Q&A DirectorOrbe Internacional Consultancy Jul 2014 - Dec 2014Franca, São Paulo, Brasil -
Strategic Consultant For NgosOrbe Internacional Consultancy Mar 2014 - Dec 2014Franca, São Paulo, Brasil -
Financial ManagerOrbe International Consultancy Mar 2014 - Jul 2014Franca, São Paulo, Brasil -
General Coordinadinator (President)Mki - Internacional Marketing Consultancy Jul 2013 - Dec 2013Franca, São Paulo, Brasil -
Coordenador De ProjetosMki - Marketing Internacional Jan 2013 - Jun 2013Franca, São Paulo, Brasil -
Coordenador De EventosMki - Marketing Internacional Apr 2012 - Dec 2012Franca, São Paulo, Brasil -
Sales And Incoming ExchangeAiesec Jan 2011 - Jul 2011Franca, São Paulo, Brasil
Ricardo P. M. Cavalheiro Skills
Ricardo P. M. Cavalheiro Education Details
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International Relations -
Mechatronics - Emphasis On Automation And Control
Frequently Asked Questions about Ricardo P. M. Cavalheiro
What company does Ricardo P. M. Cavalheiro work for?
Ricardo P. M. Cavalheiro works for Telavita
What is Ricardo P. M. Cavalheiro's role at the current company?
Ricardo P. M. Cavalheiro's current role is Head of Product.
What is Ricardo P. M. Cavalheiro's email address?
Ricardo P. M. Cavalheiro's email address is ri****@****ail.com
What schools did Ricardo P. M. Cavalheiro attend?
Ricardo P. M. Cavalheiro attended Unesp - Universidade Estadual Paulista Júlio De Mesquita Filho, Unicamp - Colégio Técnico De Campinas.
What skills is Ricardo P. M. Cavalheiro known for?
Ricardo P. M. Cavalheiro has skills like Event Management, International Relations, Public Relations, Strategic Planning, Social Media, Team Leadership, Market Research, Teamwork, Public Speaking, English, Microsoft Office, Team Management.
Who are Ricardo P. M. Cavalheiro's colleagues?
Ricardo P. M. Cavalheiro's colleagues are Isabela Santana, Cecilia Maciel, Hicaro Brasil, Carmen Lúcia De Lima, Menina Dos Olhos Honey, Adriano Correia, Michel Rodrigues Andrade.
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