Ricardo P. M. Cavalheiro Email & Phone Number

State Of São Paulo, Brazil

In Reclame AQUI, I'm responsible for the strategy to bring one of the main products in the portfolio to the small and medium-sized businesses market, through a Product Led Growth (PLG) model. I oversee the product and the self-service checkout payment process, working with payment tools and automated billing management.Additionally, I lead the management of RA Verificada, Reclame Aqui's company verification product that has been in existence for 11 years. And I manage the Brand Page Iniciante, Reclame AQUI's brand positioning product for small and medium-sized businesses.

São Paulo, São Paulo, Brasil

- Lead the development from the ground up of an Artificial Intelligence and Machine Learning-based product intended for Middle School Education, with a cost per user drastically lower than the legacy product. Implemented it on 2 flagships clients from public and private schools networks that decided to replace competitor’s product, with human intelligence, and old learning teaching methods by our product.- Implemented core features to an AI/ML-based product for High School providing 32% more engagement for students compared with traditional learning methods and, in one year, reduced the gap between students from public and private schools by 9%. The cost per user decreased drastically compared with the company's legacy product. The product was awarded by Unesco as the world's best technology innovation for education in 2020 and currently has hundreds of thousands of monthly active users.

São Paulo, São Paulo, Brasil

- Successfully tailored all user-faced product flows to comply with the GDPR/LGPD.- Established and implemented data privacy best practices for product discovery and delivery, specially for child users.Co-created the standards for Product Led Growth (PLG) data flows between product and CRMs alongside legal advisors.

São Paulo, São Paulo, Brasil

- Implemented the company bug report and solving process, reducing incidents by 71%.-Established a communication flow between technical and user-faced product teams, reducing APIs reworks by 85%.- Optimized company-wide product review meetings, thereafter reaching 95% employee attendance.- Collaborated with business teams to create a product that demystified the access of a US$207MM market for Middle School, enabling us to achieve the aforementioned AI/ML product.- Gave 3 workshops for the product teams to level basic product knowledge on discovery, delivery, opportunity mapping and value increase to users.- Worked alongside the tech team to create the processes our product teams required to use data from Hotjar, Metabase and Analytics.

São Paulo E Região, Brasil

- Implemented an automatic conversion flow on B2B2C model, with Product Led Growth Strategies, reaching an average conversion of 11% (benchmarks were 8%).- Negotiated with business and pedagogical managers from top schools in the greater São Paulo area.- Closed the deals and onboarded some of the company's flagship clients at that time.- Lead the execution of more than 200 conversion pilots in one year, reaching high conversion from unqualified leads to pilots.

Campinas, Brasil

At Enact.io I co-created with health professionals a product to optimize medical care. It was sold in 2017.

São Paulo E Região

Casullo was an initiative that looked forward ecologically and sustainable homes by replacing some components with recycled materials. After a thorough study of the market, national and international benchmarks, manufacturing process and available materials, we decided to shelve the project. It was a great learning experience about risk-based decision making, strategic planning and investment evaluation.

Franca, São Paulo, Brasil

Founding Enactus was the biggest leadership experience while I was at the university. I recruited and led approximately 30 people to get the organization off the ground and start social entrepreneurship projects in communities in the city. Two communities were supported in less than a year, with more than 40 people directly impacted.

São Paulo, São Paulo, Brasil

Choice is a movement that led discussions about businesses social and environmental impact especially in the youth and academic context.I am a Choice alumni, trained as a leader to disseminate and create businesses that generate positive social and environmental impacts.

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Franca, São Paulo, Brasil

Bachelor Of, International Relations

Activities and Societies: - Founder of a social entrepreneurism group (Enactus) and ambassador of Movimento Choice (social.

Technician In, Mechatronics - Emphasis On Automation And Control