Responsible for the development of the Brand´s portfolio, image, turnover and profitability in the market through definition and monitoring the Brand strategy in a team building spirit, 70 people (D+I).- Providing leadership to the division´s performance in terms of sales growth and market share.- Setting/ monitoring Budget objectives (profitability, P&L account structure, cash flow) to manage P&L.- Building the Group´s internal ans external image reputation in the country as well as the Division´s image key influencers.- Developing Strong relationships with local distribuitors, administrations and key influencersand strategic partnership with the trade.- Optimizing the organization, dealing with labour law related issues and development quality, engagement and performance of the employees,while ensuring knowledge transfer and change management.- Active member of División´s country management Commitee ensuring the rights reportings to Hq´s (US & Paris).- Improving the comercial structure of distribution partners.- Create a New Matrix Image, aspirational, desirable for the hairdressers and end consumers through digitalization, fanatization and professionalization model through new marketing approachs.

Leading the Consumer Product División in Sales, Business PLanning and Trade Marketing with 170 people and 270MIo€ turnover.Reporting to the General Manager, I am the responsible for the design and execution of the comercial business plan for Spain in all mass market channels, Hypers, Supers, Drug, Department Stores and on line.I have developed accurate and efficient strategies for gaining market share and figures, devoloping new business and empowering the teams.