Ricardo Fatio Email & Phone Number

State Of São Paulo, Brazil

Joinville, Santa Catarina, Brasil

São Paulo, Brasil

Reported to the CEO, leading a team of thirteen people− Responsible for the areas of merchandising, event sales and the O2 Prime runner’s club for individual customers;− Definition of online and offline campaign strategies, such as social networks, radio stations and influencers for more than 120 company events annually;− Responsible for leading a team composed of SDRs/BDRs (lead generation and prospecting) and closers, in addition to leading the effort in the Lead Generation area;− Responsible for launching events, defining sales prices, margins and P&L;− Development of sports products associated with each event, purchases, pricing, definitions of adequate stocks, promotions and the P&L of each category;− Commercialization and development of the O2 Prime runner’s club, through events, social networks and telemarketing.Achievements: P&L growth in the year of 2023: 13% in events, 98% in merchandising and 2% in the O2 Prime runner’s club.

São Paulo, São Paulo, Brasil

Reported to the Commercial Director, leading a team of five• Responsible for designing and structuring the Consumer area, creating processes in Pipefy, hiring employees, defining new sales channels and developing products in marketplaces and own website; • Proposed commercial-area performance indicators, answered for the company's management in activities related to sales and planning, organizing and controlling programs and their execution, evaluating results according to commercial policy;• Set up a commercial information system, proposed and managed KPI performance, constantly interpreting data as well as reorganizing processes;• Responsible for elaborating/constructing a Product Procurement/Planning area, defining processes and KPIs and seeking new suppliers;• Opening of commercial stores and negotiation with mall managers and supermarket chains;• Elaboration of online and offline marketing strategies, together with the Product Manager and the marketing area.Achievements: increase of 2 p.p. in gross sales margin and 540% growth in the number of cars sold monthly

São Paulo, Brasil

Business consultant at Top Brands Fashion Group (Polo Wear and Planet Girls) and Ober S/AReported to the CEO, leading a team of thirty one• Responsible for aligning the area and team with the company's objectives and strategic positioning, and for defining the company's commercial strategy, developing and launching new products, following market and price policy, and assortment planning for the 230 stores; • Proposed commercial-area performance indicators, answered for the company's management in activities related to sales and planning, organizing and controlling programs and their execution, evaluating results according to commercial policy;• Set up a commercial information system, proposed and managed KPI performance, constantly interpreting data as well as reorganizing processes;• Responsible for elaborating/constructing a Product Procurement/Development Intelligence area, hiring the team, defining processes and KPIs, establishing Open-to-Buy, and seeking new suppliers;• Store layouts, visual merchandising and display guidance.Achievements: in one year on the job, increased the brand gross margins by 1 p.p. and gained 113% positive cash flow growth in 2019.

São Paulo Area, Brazil

Reported to the Brand General Manager, leading a team of six.• Category development strategies, target definition, and operational planning, Hering adult-range assortment planning for the company’s own stores, e-commerce and multi-brand retailers;• Promotional campaigns and sales calendar definition, including mark-downs and clearances;• Collection definition and presentation of results to regional managers and brand representatives to support discussions on improvements, strategies and selection of the best assortment; close relationship with franchisees and sales teams and for reviewing KPIs.Achievements: in one year on the job, increased the gross brand margin by 4 p.p. and turned the continuous decline in sales revenue of the last 17 quarters into positive growth over the last two quarters of 2017.

São Paulo Area, Brazil

Reported to the CEO, leading a team of seven.• Introduced S&OP, P&L and Open-to-Buy planning techniques to support KPI management in product procurement, stock control, margins, and turnover, achieving an impressive annual turnover;• Result management, definition and selection of the best product mix for each business type; responsible for preparing the annual product-promotion calendar, briefing advertising agencies with the Marketing department, and executing advertising campaigns.Achievements: achieved an 13% annual sales revenue increase, while reducing stock levels from 11 to 5 months; changed to a procurement model involving smaller purchases at more frequent intervals.

São Paulo Area, Brasil

Reported to the Owners.• Responsible for the product portfolio, procurement planning, Open-to-Buy, negotiation with suppliers of cell phones and accessories, product training for store and sales kiosk staff;• Managed an average monthly turnover of BRL 3 million.

Shanghai, China

Reported to the Group Import Manager, leading a team of 13.• Responsible for opening and managing the Shanghai office;• Development of suppliers in Asia (China, Bangladesh, Indonesia, Vietnam and Pakistan), of apparel and accessories (Women, Men and Children), lingerie, sunglasses, watches and costume jewelry;• Managed a multicultural and multi-functional team of three Brazilians and ten Chinese;• Developed and oversaw supplier quality control procedures;• Introduced procedures to approve product samples acquired in Asia.Achievements: increased representation of imported products from 9% to 25% of the company’s turnover.

São Paulo, Brasil

Reported to the Group Textiles Manager, leading a team of 19.• Responsible for strategic planning, budgeting and commercialization of the Accessories category and for the management and control of results for an annual turnover of BRL 350 million.• Maintained a close working relationship with the Style department regarding collections and product portfolios, with the Marketing department concerning the promotional calendar and campaigns, and with the Operations department on store display and merchandizing.• Led the project for exclusive collections by top designers such as Cris Barros and Oscar Metsavaht (Osklen).• Regular trips to Asia to prospect new opportunities, negotiate with suppliers and visit textile trade fairs.Achievements: completely turned the Women’s and Children’s Accessories categories around, achieving profitability in 2010.

São Paulo Area, Brazil

Reported to the Group Manager, leading a team of three.• Definition of strategies and implementation of operational plans for categories under management, control and management of purchases, sales and financial results for 276 stores and an annual turnover of BRL 34 million.

São Paulo Area, Brazil

• Textile category management for the Walmart and Hiper Bompreço retail chains in the Northeast of Brazil, with 58 stores and an annual turnover of BRL 55 million.

São Paulo Area, Brazil

- Categories: Men's Accessories and Bed, Table and Bath Linen- Responsible for the management of the category at the company’s 76 stores with annual revenue of US$ 42 million in 2005 - Participated on the implementation of the SAP system in the commercial area

São Paulo Area, Brazil

- Extensive experience in Sports Marketing including: developing sports projects; building business relationships with athletes, organizing action plans and the measuring the results obtained.

Master Of Business Administration (M.B.A.), Ceag

Digital Business Management, Digital Business Management

Master'S Degree, Business Administration And Management, General