Ricardo Fatio Email and Phone Number
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• Extensive national and international experience in Commercial Management including Procurement, Planning, Product Development, Brand and Category Management, and Sourcing; • Strategic Planning (S&OP, P&L, Forecast, Open-to-Buy), target and KPI definition, and result management;• Management of apparel, footwear, and accessory categories, including market and product research and analysis, procurement, pricing, margin, markdown, sales and revenue, and stock turn;• Extensive experience in product and brand positioning – digital/online and offline channels - to increase market share, turnover, and profitability, with strong focus on innovation, new business and new product line launches;• Product lifecycle planning, market analysis to identify new business opportunities, international trend research, preparing new collections, promotional leaflets, and developing exclusive, licensed or own-brand products;• Experienced in conceiving and preparing promotional strategies and campaigns together with the Marketing department;• International experience includes a two-year assignment for Riachuelo to open and run the company’s new office in Shanghai, seeking new suppliers and partners, negotiating new business opportunities with excellent margins, and pricing;• Holistic vision with focus on analyzing and developing innovative business strategies;• Experienced builder and developer of result-focused teams, with a participative and proactive leadership style and ability to impart a sense of urgency in both planning and execution; excellent interpersonal skills, good stakeholder management, always prepared for and open to change;• Strong focus on product improvement and lead-time reduction, aiming to achieve the best business conditions, and improved precision in collection shows and coordinated collection delivery. Contacts: e-mail: rfatio@uol.com.brtelephone: + 55 11 95969-7164
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General Manager Of Products And DtcDohlerState Of São Paulo, Brazil
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General Manager Of Products / DtcDöhler Sa Apr 2024 - PresentJoinville, Santa Catarina, Brasil -
Head Of Marketing Performance / Sales B2CNorte Marketing Sep 2022 - Apr 2024São Paulo, BrasilReported to the CEO, leading a team of thirteen people− Responsible for the areas of merchandising, event sales and the O2 Prime runner’s club for individual customers;− Definition of online and offline campaign strategies, such as social networks, radio stations and influencers for more than 120 company events annually;− Responsible for leading a team composed of SDRs/BDRs (lead generation and prospecting) and closers, in addition to leading the effort in the Lead Generation area;− Responsible for launching events, defining sales prices, margins and P&L;− Development of sports products associated with each event, purchases, pricing, definitions of adequate stocks, promotions and the P&L of each category;− Commercialization and development of the O2 Prime runner’s club, through events, social networks and telemarketing.Achievements: P&L growth in the year of 2023: 13% in events, 98% in merchandising and 2% in the O2 Prime runner’s club. -
General Manager - Direct To Consumer (Dtc)Instacarro Sep 2021 - Aug 2022São Paulo, São Paulo, BrasilReported to the Commercial Director, leading a team of five• Responsible for designing and structuring the Consumer area, creating processes in Pipefy, hiring employees, defining new sales channels and developing products in marketplaces and own website; • Proposed commercial-area performance indicators, answered for the company's management in activities related to sales and planning, organizing and controlling programs and their execution, evaluating results according to commercial policy;• Set up a commercial information system, proposed and managed KPI performance, constantly interpreting data as well as reorganizing processes;• Responsible for elaborating/constructing a Product Procurement/Planning area, defining processes and KPIs and seeking new suppliers;• Opening of commercial stores and negotiation with mall managers and supermarket chains;• Elaboration of online and offline marketing strategies, together with the Product Manager and the marketing area.Achievements: increase of 2 p.p. in gross sales margin and 540% growth in the number of cars sold monthly -
Consultant / Product, Buying And Merchandising DirectorRfatio - Business Consulting 2019 - 2021São Paulo, BrasilBusiness consultant at Top Brands Fashion Group (Polo Wear and Planet Girls) and Ober S/AReported to the CEO, leading a team of thirty one• Responsible for aligning the area and team with the company's objectives and strategic positioning, and for defining the company's commercial strategy, developing and launching new products, following market and price policy, and assortment planning for the 230 stores; • Proposed commercial-area performance indicators, answered for the company's management in activities related to sales and planning, organizing and controlling programs and their execution, evaluating results according to commercial policy;• Set up a commercial information system, proposed and managed KPI performance, constantly interpreting data as well as reorganizing processes;• Responsible for elaborating/constructing a Product Procurement/Development Intelligence area, hiring the team, defining processes and KPIs, establishing Open-to-Buy, and seeking new suppliers;• Store layouts, visual merchandising and display guidance.Achievements: in one year on the job, increased the brand gross margins by 1 p.p. and gained 113% positive cash flow growth in 2019.
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Product Group And Merchandising Manager - Adults (Men And Women)Cia. Hering 2016 - 2018São Paulo Area, BrazilReported to the Brand General Manager, leading a team of six.• Category development strategies, target definition, and operational planning, Hering adult-range assortment planning for the company’s own stores, e-commerce and multi-brand retailers;• Promotional campaigns and sales calendar definition, including mark-downs and clearances;• Collection definition and presentation of results to regional managers and brand representatives to support discussions on improvements, strategies and selection of the best assortment; close relationship with franchisees and sales teams and for reviewing KPIs.Achievements: in one year on the job, increased the gross brand margin by 4 p.p. and turned the continuous decline in sales revenue of the last 17 quarters into positive growth over the last two quarters of 2017. -
General Manager - Products And ImportationPimpolho Produtos Infantis 2014 - 2016São Paulo Area, BrazilReported to the CEO, leading a team of seven.• Introduced S&OP, P&L and Open-to-Buy planning techniques to support KPI management in product procurement, stock control, margins, and turnover, achieving an impressive annual turnover;• Result management, definition and selection of the best product mix for each business type; responsible for preparing the annual product-promotion calendar, briefing advertising agencies with the Marketing department, and executing advertising campaigns.Achievements: achieved an 13% annual sales revenue increase, while reducing stock levels from 11 to 5 months; changed to a procurement model involving smaller purchases at more frequent intervals. -
General Manager - Product And Merchandising PlanningCertus Retail 2012 - 2014São Paulo Area, BrasilReported to the Owners.• Responsible for the product portfolio, procurement planning, Open-to-Buy, negotiation with suppliers of cell phones and accessories, product training for store and sales kiosk staff;• Managed an average monthly turnover of BRL 3 million. -
Manager - Asia Business Unit (Shanghai – China)Lojas Riachuelo Sa 2011 - 2012Shanghai, ChinaReported to the Group Import Manager, leading a team of 13.• Responsible for opening and managing the Shanghai office;• Development of suppliers in Asia (China, Bangladesh, Indonesia, Vietnam and Pakistan), of apparel and accessories (Women, Men and Children), lingerie, sunglasses, watches and costume jewelry;• Managed a multicultural and multi-functional team of three Brazilians and ten Chinese;• Developed and oversaw supplier quality control procedures;• Introduced procedures to approve product samples acquired in Asia.Achievements: increased representation of imported products from 9% to 25% of the company’s turnover. -
Product Group Manager – Accessories For Women, Men And ChildrenLojas Riachuelo S/A 2009 - 2011São Paulo, BrasilReported to the Group Textiles Manager, leading a team of 19.• Responsible for strategic planning, budgeting and commercialization of the Accessories category and for the management and control of results for an annual turnover of BRL 350 million.• Maintained a close working relationship with the Style department regarding collections and product portfolios, with the Marketing department concerning the promotional calendar and campaigns, and with the Operations department on store display and merchandizing.• Led the project for exclusive collections by top designers such as Cris Barros and Oscar Metsavaht (Osklen).• Regular trips to Asia to prospect new opportunities, negotiate with suppliers and visit textile trade fairs.Achievements: completely turned the Women’s and Children’s Accessories categories around, achieving profitability in 2010.
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Product Manager - Men’S And Women’S ApparelPernambucanas 2007 - 2009São Paulo Area, BrazilReported to the Group Manager, leading a team of three.• Definition of strategies and implementation of operational plans for categories under management, control and management of purchases, sales and financial results for 276 stores and an annual turnover of BRL 34 million. -
Product Manager- Men’S ApparelWalmart Brazil 2006 - 2007São Paulo Area, Brazil• Textile category management for the Walmart and Hiper Bompreço retail chains in the Northeast of Brazil, with 58 stores and an annual turnover of BRL 55 million. -
Product Manager - Bed, Table & Bathroom And Men’S AccessoriesLojas Riachuelo 2001 - 2006São Paulo Area, Brazil- Categories: Men's Accessories and Bed, Table and Bath Linen- Responsible for the management of the category at the company’s 76 stores with annual revenue of US$ 42 million in 2005 - Participated on the implementation of the SAP system in the commercial area
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PartnerEsm - East Sports Management 1998 - 2001São Paulo Area, Brazil- Extensive experience in Sports Marketing including: developing sports projects; building business relationships with athletes, organizing action plans and the measuring the results obtained.
Ricardo Fatio Skills
Ricardo Fatio Education Details
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Digital Business Management -
FaapBusiness Administration And Management, General
Frequently Asked Questions about Ricardo Fatio
What company does Ricardo Fatio work for?
Ricardo Fatio works for Dohler
What is Ricardo Fatio's role at the current company?
Ricardo Fatio's current role is General Manager of Products and DTC.
What is Ricardo Fatio's email address?
Ricardo Fatio's email address is rf****@****.com.br
What schools did Ricardo Fatio attend?
Ricardo Fatio attended Fgv - Fundação Getulio Vargas, Digital House Brasil, Faap.
What are some of Ricardo Fatio's interests?
Ricardo Fatio has interest in Children, Environment.
What skills is Ricardo Fatio known for?
Ricardo Fatio has skills like Retail, Merchandising, Negotiation, Dos, Business Planning, Das, Product Development, Trade Marketing, Pricing, Portuguese, Marketing Strategy, Market Planning.
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