Throughout my 18 years of experience in graphic design, I have gone from being at the head of the production of a graphic arts company (main digital and mechanical printing media) to being the senior designer and leader of the graphic department for Colombia for a theme restaurant and park with offices in Medellín and Bogotá. And from designing products with licenses from Cartoon Network, Marvel, Warner Bros and Nickelodeon, to participating in the conceptualization and design of infographics and other graphic products for social networks of public entities such as the Aqueduct of Bogotá and the Ministry of Agriculture of Colombia. I have diagrammed OIM toolboxes for the Secretariat of Peace and Citizen Culture of Cali and made high level presentations like one to show Colombia's agricultural policy in Dubai. All the above added to the teachings of all the people who worked whit me in each process, allows me to have a big picture of the trends, needs and ways of the graphic industry and visual communication.