Ricardo Spicer Email and Phone Number
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The Elevator Pitch:Experienced entertainment, tech, and cultural marketing professional with expertise in crafting marketing and brand strategy, partnership marketing, media planning, and event production. Known for a strong ability to authentically understand, target, and engage targeted consumers of diverse backgrounds, thought processes, and interests. Recognized for creating innovative experiential campaigns and product awareness efforts through effective consumer engagement including product collaborations, consumer activations, large-scale events, online and social media campaigns, and omni-channel content creation. Deep relationships in the entertainment, media, and lifestyle space have resulted in improved brand positioning, enhanced product promotion, large-scale brand/product collaborations, and increased sales.The Narrative: I have over 16 years of marketing and sales experience within the heavily competitive music & entertainment industries. For the majority of my career, I have created and executed marketing strategy and onsite activations for Universal Republic/Motown, Interscope, Geffen, A&M, Octone, Rounder, Lost Highway, Mercury Nashville, Universal Nashville, Verve, and various other major record labels. After transitioning from working directly for major record labels and distribution, I leveraged my knowledge and expertise as an entrepreneur in the "gig economy" and consultant for labels, brands, and tech companies in the entertainment space. Along with consulting, I have further explored the tech realm with new initiatives in VR. While this would seem to be outside of scope, the future of entertainment consumption is directly linked to the adoption of emerging technologies. I want to continue to be at the forefront of entertainment and consumer behavior and understanding tech is the pathway to that future. Skills: Direct-to-consumer engagement, strategic marketing, partnership marketing, brand strategy development, omni-channel content creation and strategy, event planning and production, effective proposal & presentation creation, music production, advertising, retail merchandising, Adobe Creative Suite.
Frsh Wav
View- Website:
- frshwav.com
- Employees:
- 4
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Frsh WavAtlanta, Ga, Us
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Consultant/Lead StrategistAvalon Rose Consulting - Www.Avalonrose.Consulting Mar 2016 - PresentCreate comprehensive brand and product marketing strategy through developing and executing consumer activations, digital marketing, advertising campaigns, strategic partnerships & brand collaborations. Clients include Cricket Wireless, Def Jam Records, Pharrell/iamOTHER, 300 Entertainment, H&R Block, Alphasites, SpokeHub/Frequency, Foundry 45, & Joy To The Polls. • Establish product launch collaborations with brands that help significantly increase product & project awareness and new partnership marketing opportunities.• Coordinate strategic partnerships within the music, beverage, telecom, & interactive tech industries resulting in increased consumer awareness, consumer engagement, live event production, retail distribution and merchandising, and digital marketing.• Plan & produce direct-to-consumer activations for products, project launches, & festivals.o Pharrell iamOTHER Elephant In The Room/Mighty Dream Forum – Lead Talent Relations and Senior Producer for the economic empowerment, DE&I, innovation, and entertainment forum in Norfolk, VA. Targeted, booked, and onboarded 125 speakers, music artists, and DJs. Produced evening entertainment for Joe Kay (Soulection), Saba (Dreamville), Thundercat, & Kaytranada. 2500 in attendance.• Create launch strategies for national & international products and record labels. o Joy To The Polls – Produced 25 pop-up entertainment events during the 2020 Georgia Elections and 2021 Congressional Run Offs to promote voter participation. Responsibilities included: Budgeting, talent booking, logistics, production team management, & route creation. • Develop innovative mobile app and browser-based augmented reality, virtual reality, and mixed reality experiences for brands, direct-to-consumer engagements, & events o CH Wright Museum of African American History Augmented Reality Exhibition – Commissioned to create an augmented reality exhibit for the African World Festival & permanent museum installation. 10,000 unique users.
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PartnerSweatbeatz Llc - Www.Sweatbeatz.Com 2004 - Mar 2023Established full-service music production company that creates culturally authentic music content for artists, television properties, motion pictures, and advertising campaigns. With over 70+ placements, production credits and clients include: New Balance, Masterclass, NFL, HBO, Killer Mike, BJ The Chicago Kid, Dom Kennedy, Nike, Adidas, NBC, MTV Networks, Starz, TNT Network, CW Network, BET, Kmart, AMC Network, Netflix, and many more. • Compose, arrange, mix, market, and sale original music for national recording artists, licensing for major networks, major production companies, and ad agencies. • Manage a stable of songwriters, musicians, and producers to contribute to current and future music placement opportunities. • Coordinate production schedules and rights holders and publishing documentation. • Comprehensive knowledge of studio techniques operating digital recording equipment to create professional quality music for clients across multiple genres.• Manage timelines, budgets, scope of work across multiple projects simultaneously. • Curate original music playlists on digital streaming platforms for direct-to-consumer campaigns and private lists for licensing entities to targeted listeners and opportunities.• Formulate and implement marketing strategies incorporating analytics to achieve company sales objectives and enhance organizational effectiveness. • Analyze market trends within and outside the music industry to strategically target growth opportunities.• Comprehensive understanding of digital streaming platforms and consumer behavior centered around music discovery and consumption.
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Founding PartnerAxs Grntd Oct 2016 - May 2019AxS GRNTD is an interactive technology service agency focussing on helping our clients strategically utilize VR, AR, & mixed reality to creatively communicated brand messaging to their end consumers.
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Marketing ManagerDef Jam Recordings Mar 2010 - Jan 2016New York, New York, Us• Developed and executed national and regional brand strategy and marketing plans across the life cycle of projects with a strong emphasis on partnership marketing, consumer engagement, digital marketing, college marketing, multi-platform media buying, and omni-channel content creation. Worked with highly visible talent and national brands to increase exposure and drive revenue.• Explored and produced national and regional marketing collaborations and sponsorships with over 30+ brand partnership opportunities including Athleta, Bose, New Era, Gold's Gym, American Eagle, LOOPT, Hartsfield Atlanta Airport, DTLR, City Gear, Atlanta Braves, Sprinkles Cupcakes, and many more. These collaborations resulted in significant increased exposure in unique avenues, increased customer base, and over 750k sales and digital streams.• Worked closely with all label departments, artists, & artist management to plan and execute album and single roll out. • Produced actionable advertising campaigns through traditional and non-traditional media platforms generating well over 500 million impressions. • Executed over 150 direct to consumer activations for both developing and highly visible artists which resulted in significant consumer engagement, 50 million impressions through digital and social media platforms, and well over 1 million in sales and streams. • Created comprehensive marketing reports which identified consumer behavior, marketing trends, social media engagement, and competitive analysis to guide brand identity and strategic company-wide marketing efforts. -
Product Development Representative (Artist)Universal Music Group Distribution Aug 2002 - Mar 2009Santa Monica, California, UsCreated regional marketing plans with a specific focus on point of purchase retail visibility, added values sales initiatives, college marketing, traditional advertising campaigns, consumer activations, and pre release consumer and retail awareness to increase sales for retail partners and end consumers. -
College & Lifestyle RepresentativeUniversal Music Group 2000 - 2002Santa Monica, California, UsServed as a liaison for Universal Musics various labels; supplied club and radio DJs, college press, campus organizations, and retail with promotional tools to impact record sales in the market.Coordinated student marketing teams on several college campuses to enhance consumer awareness about priority album releases, college tours, and marketing campaigns.Organized concerts and appearances on University of Michigan campus for national recording artists including marketing, event production, and artist relations.
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Floor ManagerUniversity Of Michigan 1998 - 2002Ann Arbor, Michigan, UsManaged a telecommunications staff of 90 parttime employees in order to raise funds for various student programs that benefited University of Michigan students.Implemented alumni outreach strategies and communicated organizational objectives.Achieved top 5% fund raising position for 4 consecutive years. -
InternDef Jam Music Group 2001 - 2001UsCommunicated with a national network of independent retailers to motivate participation in promotional and marketing initiatives.Produced Soundscan sales reports and acquired valuable knowledge about BDS, Insight, and the Island Def Jam sales department.Gained a greater understanding of the internal functions of a major record label including sales, promotions, A&R, and marketing.
Ricardo Spicer Skills
Ricardo Spicer Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing/Finance
Frequently Asked Questions about Ricardo Spicer
What company does Ricardo Spicer work for?
Ricardo Spicer works for Frsh Wav
What is Ricardo Spicer's role at the current company?
Ricardo Spicer's current role is Brand Strategist, Strategic Marketing Expert, & Entertainment Entrepreneur.
What is Ricardo Spicer's email address?
Ricardo Spicer's email address is ri****@****ail.com
What is Ricardo Spicer's direct phone number?
Ricardo Spicer's direct phone number is +167851*****
What schools did Ricardo Spicer attend?
Ricardo Spicer attended University Of Michigan - Stephen M. Ross School Of Business.
What skills is Ricardo Spicer known for?
Ricardo Spicer has skills like Music Industry, Music, Music Production, Photoshop, Social Media Marketing, Marketing, Social Media, Entertainment, Advertising, Online Marketing, Record Labels, Pro Tools.
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