+ Develop 360 marketing action plans and deliver product launch campaigns throughout all markets in the Americas+ Manage and promote brand identity across media, material, and sales channels+ Maintain positive relationships with distributors and support their local marketing efforts+ Organize conferences and booth builds+ Identify, develop relationships with, and support key opinion leader program initiatives+ Perform regular market analysis and provide new product information and market comparisons+ Work alongside the clinical research team to write, publish, and summarize clinical papers+ Develop, track and manage yearly marketing budget and ensure that budgets are met in line with the business strategy+ Ensure that all marketing and promotional activities conducted in the Americas meet or are adapted to meet the local requirements, both legal and regulatory+ Travel to liaise with key stakeholders

+Increase the promotion, growth, and development of Rayner product portfolio through cascading global marketing initiatives throughout the Americas+Develop and manage marketing action plans that promote brand identity across media, material, and sales channels+Identify, develop relationships, and support key opinion leader program initiatives+Perform regular market analysis on new products and market comparisons+Work alongside Eye Science team to write, publish, and summarize clinical papers+Ensure marketing and promotional activities conducted in the Americas meet or are adapted to meet legal and regulatory requirements

+ Managed over $10+ million in annual revenue working with various pharmaceutical clients (Gilead, Amgen, Pfizer)+ Optimized list targeting and segmentation to improve response rates and overall yield+ Assisted with research and organization of cross-promotional efforts and advertising+ Created marketing plans to ensure traffic goals were met for multi-channel campaigns+ Closely tracked the performance of tactics and progress of programs on a daily basis, adjusted marketing tactics as necessary to meet client objectives and contracted deliverables.+ Liaised between Salesforce and internal departments to create and communicate pre-sales and sold deal information+ Partnered with Sales representatives to create proposals for both custom digital campaigns and turn-key solutions that accomplish pharmaceutical brand objectives and engage users+ Provided monthly analysis on marketing activity to develop insights and make recommendations on areas for optimization

+ Transcribed communication, conducted ethnographic research, and performed research analysis for business projects.+ Assisted with the organization’s marketing for the NY Asian Film Festival.