Ricardo Morales Email and Phone Number

Glass restoring services. (Construction or Automotive).- Restoring of damaged or scratched glass to its original specification with or without optical distortion depending on the service chosen or the amount of damage size.We work for large and small contractors, and we are currently in negotiations with México's largest luxury retail chains for store maintenance.Windshield Reparing.- Service to repair chiped windshields (or any laminated glass) using specialized resins and UV light.Success stories: Working for ADO (Mexico's biggest passenger bus company) and polishing 7 out of 14 floors of the new W Hotel in Mexico City

Making Creatives and planners more amazing!My main responsibility in the agency is to develop new data products for our clients, this translates to:Find new executions for creative assets using data.– I.E. we took public photos from FB and Instagram to analyze and determine how much interactions receive each skin tone and then empower people to show their “true color” Give clients and creatives powerful insights from first party data.– We took each interaction from a banking emailing marketing platform to understand and enhance our communication in order to be able to increase credit card acquisition.Create new ways of communicating with our clients and gather data from this. Like a chatbot that is designed to gather behavioral data and from there be able to understand our communications and offer them new services.Other products we’ve built are: Real-time Media performance, Data driven strategy and Claims validationAlso I'm in charge of a web and social analytics team that oversees data modeling for our clients websites, performance, reporting and optimization through an A/B testing methodology.

In charge of leading a team of bright guys, changing the way the numbers work in marketing.Done so far: Scraping excel reports and developing API connections to most of the data sources used, real time dashboards, executive dashboards and operations monitors.Usage of artificial intelligence engines for social listening, we currently use different tools to increase insights that normal tools (even high end like crimson hexagon) just can't provide.... in process of social listening and insights automation.Where are we headed: non-statistical predictive modeling.... how is it done?... that´s a secret