Ricardo Oltramari Email & Phone Number

Inglaterra, Reino Unido

Vibra Brazil

Head of International Business at Vibra/Tyson JV

Birmingham, United Kingdom

Delivering Sales and Marketing consultancy for FMCG companies.

Porto Alegre Area, Brazil

• Brazilian leading Food business with turnover of £ 150M/year.
• Responsible for Sales, Exports, Marketing and Trade Marketing, managing and developing a team of +100 people.
• Proactively implemented a sales productivity project, achieving the historical sales record in May/2017 (+700.000 units).
• Successfully introduced a line of products into new key accounts Dia% and Assai (Cash & Carry operation of Group Casino in Brazil), generating additional sales of £ 3M/year.
• Actively opened new export markets including Venezuela, Peru and the UK while reactivating other markets (Israel), thereby reducing the focus in a small number of markets.
• Consistently implemented a Digital Marketing campaign with launch of new web site plus Facebook page.

Porto Alegre Area, Brazil

• International Food conglomerate, owner of Moy Park in the UK.
• Responsible for Sales, Pricing, Merchandising and Trade Marketing areas for the South Region of Brazil, comprising leading food brands such as Seara, Pena Branca, Rezende, Lebon, Frangosul and Agroveneto. Managed and.
• Successfully integrated Frangosul Sales and Marketing Operations to JBS Group, promoting synergies and savings of £ 1M/year.
• Actively took part in the JBS Foods M&A team and promoted integration of four poultry acquired companies (Agroveneto, Tramonto, Frinal, Tyson), with additional sales revenues of £ 50M/year.
• Actively took part in the Category Management project to champion the pizzas category at Wal-Mart Brazil, becoming the 2nd bestseller brand in the chain.
• Consistently implemented a Results-Based Management (RBM) process and the Pricing System, resulting in +5pp EBITDA growth.

Montenegro Area, Brazil

• International Poultry business, with
• Managed the Marketing Strategy, covering New Product Pipeline, Pricing, Advertising and Consumer/Trade Promotion. Organized participation in International Trade Shows: Sial (France), Anuga (Germany), Apas (Brazil).
• Co-responsible for the International Product Strategy, including development of a range of private label products for Tesco.
• Proactively launched a range of new chicken and pork based added value products (ham, sausages, frankfurters, marinated cuts), having achieved market leadership in Rio Grande do Sul state.
• Successfully supported the introduction of the product range at Wal-Mart Brazil, with listing of 20 SKUs.
• One Best Marketing Award for the promotion Best Barbecue Chef in Brazil.

Jaraguá Do Sul Area, Brazil

• Responsible for managing the portfolio of brands and the advertising and sales promotion strategy.
• Achieved sales record for the main brand of the company (Muky) in March 2004 (25% growth versus previous year).
• Successfully implemented a new advertising campaign, having achieved #2 position in market share in Santa Catarina state.

Porto Alegre Area, Brazil

• Responsible for Marketing and Research & Development Strategy, including new products pipeline. Managed the Sales Promotion plan and execution.
• Successfully developed third party suppliers to support the launch plan, ensuring target costs were achieved.
• Proactively launched a range of 40 SKUs in the planned timeline.

Porto Alegre Area, Brazil

• Managed the Marketing Strategy of main petcare brands (Whiskas, Pedigree, Sheba, Kitekat, Chappie, Frolic, Trill). Developed the Advertising and Promotion Plan for the brands and conducted the Market Research plan.
• Promoted the Marketing integration and Brands/Products/Packaging Harmonization in Mercosul block (Brazil, Argentina, Uruguay, Paraguay).
• Consistently increased Mars Dog Foods and Mars Cat Foods market share in the Brazilian market, having finally achieved market leadership.
• Successfully launched Whiskas pouches in Brazil, as part of a global effort to achieve leadership in wet cat foods, supporting achieve absolute market leadership in wet cat foods (> 50% market share).
• Successfully launched a range of Frolic dog snacks in Brazil and Pedigree dog snacks in the USA, with US$ 40M revenues.

Master Of Business Administration - Mba, International Business, Mba

Mba In Finances, Finances

Master Of Business Administration - Mba, International Business

Mba Marketing, Marketing

Veterinary