Ricardo A. Pacheco Serrano Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

• Lead distribution for exclusive MUBI Releases in the LATAM region, including both theatrical and global SVOD campaigns.• Develop release strategy, positioning, and P&A budgets.• Develop festival strategy in coordination with global distribution team and liaise with festival programmers and coordinators.• Manage theatrical bookings and exhibitor relations. • Lead on sub-distribution deals across the region.• Work closely with global releases marketing team and… Show more • Lead distribution for exclusive MUBI Releases in the LATAM region, including both theatrical and global SVOD campaigns.• Develop release strategy, positioning, and P&A budgets.• Develop festival strategy in coordination with global distribution team and liaise with festival programmers and coordinators.• Manage theatrical bookings and exhibitor relations. • Lead on sub-distribution deals across the region.• Work closely with global releases marketing team and creative/design on development of marketing materials for release campaigns.• Assist with marketing strategy both within the MUBI community through organic channels as well as building/developing new audiences through relevant partnerships.• Oversee digital exploitation of MUBI Releases in LATAM (iTunes, Amazon) and Home Entertainment.• Closely collaborate with the Marketing lead in LATAM and local Marketing teams in the region on making the most of our releases.• Collaborate with the Director of Communications and LATAM -based PR team on events, talent management, and press outreach strategy.• Ad-hoc campaign management for high-profile first pay window acquisitions.• Prepare reports and updates for sales agents and filmmakers. • Collaborate with the Operations Team on funding opportunities and applications. • Build theatrical footprint for future launch of MUBI GO. Show less

Mexico City, Mexico

Ciudad De México Y Alrededores, México

Developed strategic and commercial plans for each of the films released by both companies. Reporting directly to the company's SVP and leading a team of 7 direct reports. • Implemented and developed automated administrative and operational procedures, resulting in an 8% annual cost reduction while increasing Box Office Revenue year over year by 37%, or $55 M USD on average for Disney and 16% or $10.5 M for Sony.• Automated the control and review of booking mechanisms, resulting in an… Show more Developed strategic and commercial plans for each of the films released by both companies. Reporting directly to the company's SVP and leading a team of 7 direct reports. • Implemented and developed automated administrative and operational procedures, resulting in an 8% annual cost reduction while increasing Box Office Revenue year over year by 37%, or $55 M USD on average for Disney and 16% or $10.5 M for Sony.• Automated the control and review of booking mechanisms, resulting in an increase in the average time of our titles on screen from 22 to 26 days increasing total revenue by $2.7 M USD, annually. • Developed new strategies to bring to the Big Screen Art Circuit Releases, which generally do not reach that platform, generating an additional revenue of $100 K USD, annually.• Commercialized the company's National and International Film Festivals Titles, generating an annual increase of $200 K USD to the company’s Box Office Revenue. Show less

Ciudad De México Y Alrededores, México

Implemented and automated the processes of the area in order to support the general goals and increase the Box Office. Provided direct support to the General Manager and Director of Sales.• Led the sales team of 5 employees focusing on the development of new work procedures, as a result in 2015, Universal Pictures experienced the best year in the history of the studio, increasing its income by more than 300% compared to the previous year.• After several weeks of high-level performance… Show more Implemented and automated the processes of the area in order to support the general goals and increase the Box Office. Provided direct support to the General Manager and Director of Sales.• Led the sales team of 5 employees focusing on the development of new work procedures, as a result in 2015, Universal Pictures experienced the best year in the history of the studio, increasing its income by more than 300% compared to the previous year.• After several weeks of high-level performance, achieved the promotion to Sales Manager, derived from the results obtained in the evaluated areas of teamwork, leadership, analysis and surpassing pre-established objectives.• Increased the efficiency of the Sales team by 15%, implementing a digital strategy aligned with new technologies and market requirements. Show less

Ciudad De México Y Alrededores, México

Managed the area with 3 direct reports, defining and establishing the goals for the business in conjunction with the other departments of the company. Reporting directly to the founding partners (Gael García B., Diego Luna and Pablo Cruz).• Planned the release of each film and all the strategies involved (Marketing, Distribution, Sales, Finance, etc.). Established the bases for the company's launch and participation in the new digital platforms (Netflix, iTunes, Cinépolis Click, etc.)… Show more Managed the area with 3 direct reports, defining and establishing the goals for the business in conjunction with the other departments of the company. Reporting directly to the founding partners (Gael García B., Diego Luna and Pablo Cruz).• Planned the release of each film and all the strategies involved (Marketing, Distribution, Sales, Finance, etc.). Established the bases for the company's launch and participation in the new digital platforms (Netflix, iTunes, Cinépolis Click, etc.), contributing to an additional 15%, or $180 K USD to the company's annual Revenue.• Strengthened relationships with exhibitors in Mexico (Cinépolis, Cinemex) generating more than $325 K USD at the Box Office in six months. Show less

Barcelona, Catalonia, Spain

Developed and implemented the business strategy for the distribution channels, analyzing and reporting the follow-up nationwide.• Improved and maintained the corporate website’s graphic design and content and utilized Google AdWords Search Engine to increase new users’ hits by 45%.• Developed, designed, and implemented an innovative analysis strategy for better decision making, through geographic mapping of sales, that resulted in a reduction of administrative activities by 50%.

Ciudad De México Y Alrededores, México

Coordinated all film programming and prepared different quantitative and qualitative Box Office, Budget, Income and Viewer Demographics Reports.• Took part in every movie’s Release Terms’ negotiation with distribution studios such as Disney, Paramount, Sony, Universal and Warner. Programmed the ideal Presentation Circuit for each Title to ensure the highest attendance possible throughout the year.• Developed the ideal movie release circuits, in conjunction with Marketing, by optimizing… Show more Coordinated all film programming and prepared different quantitative and qualitative Box Office, Budget, Income and Viewer Demographics Reports.• Took part in every movie’s Release Terms’ negotiation with distribution studios such as Disney, Paramount, Sony, Universal and Warner. Programmed the ideal Presentation Circuit for each Title to ensure the highest attendance possible throughout the year.• Developed the ideal movie release circuits, in conjunction with Marketing, by optimizing release timing and reducing market competition, resulting in an increasing attendance by 20%, or 3 million viewers. Show less

Ciudad De México Y Alrededores, México

I developed the company's new business strategy called Blockbuster Cinema. Concession buyer. Direct negotiation with key account managers from Pepsi, Nestlé, Sabritas, Bimbo, among others.• Implemented the inventory management operation, verification of processes, preparing recipes, costing, programming of promotions, demand planning, POP management and logistics of related events increasing overall concessions sales by 12% or $65 K USD, annually.

Diploma, New Trends In Business Management

Training Course In Negotiation Skills

Master'S Degree, Management And Service Marketing

Activities and Societies: Delegate and representative of the Master in Management and Servide Marketing ESERP course 2011 - 2012.

Bachelor'S Degree, Management And Finance

Graduated with honors.