Ricardo Peña

Ricardo Peña Email and Phone Number

Marketing and Sales Director @ FCB México
Mexico City, Mexico
Ricardo Peña's Location
Mexico City, Mexico, Mexico
About Ricardo Peña

Experienced Account Supervisor with a demonstrated history of working in the public relations and communications industry. Skilled at building and deploying creative public relations and communication strategies and tactical approaches through unique experiences, in-depth content and amplifying the brand's voice through media. Capable of representing brands, improving visibility, positioning and networking effectively among strategic partners, media outlets, influencers and KOLs.

Ricardo Peña's Current Company Details
FCB México

Fcb México

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Marketing and Sales Director
Mexico City, Mexico
Website:
fcbnewlink.com
Employees:
127
Ricardo Peña Work Experience Details
  • Fcb México
    Marketing And Sales Director
    Fcb México
    Mexico City, Mexico
  • Fcb México
    Marketing & Sales Director
    Fcb México Dec 2020 - Present
    Mexico City, Mexico
    • Worked with brands like Little Caesar’s, Devlyn, Arm and Hammer, Roomi, MINI and Macstore• Create Influencer strategies (develop tailor-made strategies for brands).• Brand campaigns with influencers.• Influencer Management (campaigns, negotiation, creative coaching), budgets aroundMXN 200,000 to +$1,000,000, +15 exclusive influencers and +20 influencers in topcampaigns.• Creative content to influencers and brands, we have grown 5 content creators over 1million… Show more • Worked with brands like Little Caesar’s, Devlyn, Arm and Hammer, Roomi, MINI and Macstore• Create Influencer strategies (develop tailor-made strategies for brands).• Brand campaigns with influencers.• Influencer Management (campaigns, negotiation, creative coaching), budgets aroundMXN 200,000 to +$1,000,000, +15 exclusive influencers and +20 influencers in topcampaigns.• Creative content to influencers and brands, we have grown 5 content creators over 1million followers in 2 years. Show less
  • Grupo Costeño
    Brand Manager - Cuerno And Animal
    Grupo Costeño Mar 2023 - Mar 2024
    Mexico City, Mexico
    • Account management of Cuerno Masaryk, Animal Masaryk and Animal St. Regis.• Partnerships with key allies (beer companies, spirits, media outlets, among others).• Get new clients, pamper data base clients and group reservations.• Event management (corporate, private, and special events), like Zona Maco 2024(estimated budget of $1,000,000 MXN), Food&Wine Fest 2023 (estimated budget of$500,000 MXN), among others.• Commercial agreements.• Social media (community… Show more • Account management of Cuerno Masaryk, Animal Masaryk and Animal St. Regis.• Partnerships with key allies (beer companies, spirits, media outlets, among others).• Get new clients, pamper data base clients and group reservations.• Event management (corporate, private, and special events), like Zona Maco 2024(estimated budget of $1,000,000 MXN), Food&Wine Fest 2023 (estimated budget of$500,000 MXN), among others.• Commercial agreements.• Social media (community management, content grid, and digital strategies).• Newsletters. Show less
  • Like & Share
    Account Manager- The Lost Explorer Mezcal And Mini
    Like & Share Sep 2020 - Sep 2021
    Mexico City, Mexico
    • Creation of PR and Comms strategies to position the brand launch in the market.• Media and influencers management (negotiations, interviews, paid and earnedcampaigns, seeding strategies and content development).• Creative assets for media outlets and influencer kits.• Experience coordination (creative development, management and production).
  • Weber Shandwick
    Account Supervisor Senior - Ikea, Royal Caribbean, Huawei And Grupo Modelo
    Weber Shandwick Sep 2016 - Dec 2020
    Palo Santo 22, Lomas Altas
    • Experience coordination (creative development, management, and production).• Media and influencer management (negotiations, interviews, paid and earnedcampaigns and content development).• Create and amplify content.• Creative support on pitches, brand strategies, experience and influencer marketingstrategies.
  • Travesías Media
    Experience Coordinator
    Travesías Media Apr 2016 - Jun 2016
    Amatlán 33, Col. Condesa. México D.F. C.P.06
  • Editorial Televisa
    Public Relations Executive
    Editorial Televisa Oct 2013 - Apr 2016
    Av. Vasco De Quiroga #2000. Edificio E Col. Santa Fe Del. Álvaro Obregón Cp01210

Ricardo Peña Skills

Customer Service Public Relations Microsoft Office Social Media Management Marketing Sales Strategic Planning Team Building Marketing Communications English Team Leadership Microsoft Excel

Ricardo Peña Education Details

Frequently Asked Questions about Ricardo Peña

What company does Ricardo Peña work for?

Ricardo Peña works for Fcb México

What is Ricardo Peña's role at the current company?

Ricardo Peña's current role is Marketing and Sales Director.

What schools did Ricardo Peña attend?

Ricardo Peña attended Universidad Iberoamericana, Ciudad De México, Westminster School.

What skills is Ricardo Peña known for?

Ricardo Peña has skills like Customer Service, Public Relations, Microsoft Office, Social Media, Management, Marketing, Sales, Strategic Planning, Team Building, Marketing Communications, English, Team Leadership.

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