Ricardo Ramirez

Ricardo Ramirez Email and Phone Number

Digital Acquisition | MKT & Communications | Customer Retention & Engagement @ American Express
new york, new york, united states
Ricardo Ramirez's Location
Mexico City, Mexico, Mexico
About Ricardo Ramirez

Mi experiencia se ha consolidado en el negocio de productos financieros. Actualmente en American Express tengo una posición enfocada en la estrategia de retención de clientes de tarjetas de servicio y crédito. Adicional, he logrado colaborar con diferentes equipos de Marketing para lanzar campañas y proyectos en beneficio del negocio y con impactos positivos a nuestros clientes. Se suman skills como: análisis, estrategia, marketing, comunicación, líder de proyecto.

Ricardo Ramirez's Current Company Details
American Express

American Express

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Digital Acquisition | MKT & Communications | Customer Retention & Engagement
new york, new york, united states
Employees:
69113
Ricardo Ramirez Work Experience Details
  • American Express
    Digital Acquisition Mkt Coordinator
    American Express Feb 2024 - Present
    *Leader of all Communication and Marketing strategy for referral program* Bonding bridge to strengthen and maximize collaboration with other business units* Ensure the sales acquisition goal by creating new email marketing strategies, email triggers and digital placements* Ensure the use and exploration of new digital channels to increase the penetration of new customers* Create efficiencies of metrics: Open rate, Click to rate, Unique Clickers; etc*Develop strategies to… Show more *Leader of all Communication and Marketing strategy for referral program* Bonding bridge to strengthen and maximize collaboration with other business units* Ensure the sales acquisition goal by creating new email marketing strategies, email triggers and digital placements* Ensure the use and exploration of new digital channels to increase the penetration of new customers* Create efficiencies of metrics: Open rate, Click to rate, Unique Clickers; etc*Develop strategies to increase the awareness in the Channel Show less
  • American Express
    Retention & Engagement Marketing Coordinator
    American Express Feb 2018 - Feb 2024
    * Develop strategies for the customer retention* Analysis the retention and attrition monthly performance* Control of the total budget for retention team. (Manage the AP & OPEX lines)* Develop interns strategies for the operation team to content the cancellation* Ownership of the Quality process to ensure the policies of the retention* Ownership of the full process of Marketing campaigns. (Sizing, set-up, communication, performance analysis)* Teamwork with marketing… Show more * Develop strategies for the customer retention* Analysis the retention and attrition monthly performance* Control of the total budget for retention team. (Manage the AP & OPEX lines)* Develop interns strategies for the operation team to content the cancellation* Ownership of the Quality process to ensure the policies of the retention* Ownership of the full process of Marketing campaigns. (Sizing, set-up, communication, performance analysis)* Teamwork with marketing agencies* Indirect leader of 30 telephone agents* Organizer of the team building events* Creation of communication pieces* Weekly reports of the Membership Rewards and Premier Points to ensure the offer in the customers accounts* Ownership of the giftcard process with the partner Show less
  • American Express Global Business Travel
    Senior Account Administrator
    American Express Global Business Travel Aug 2014 - Dec 2017
    * Ownership of the Monthly reconciliation process. More than 20 accounts in my portfolio.* Administration and analysis of the monthly expenses of each account. (EBTA & Meeting Card American Express)* Aministration of the Monthly invoices* Develop of the Monthly newsletter of the company* Develop of the Monthly surveys of the employee* Ownership of the company internal communication* Maintence of the monthly training material of reconciliation process
  • Ermenegildo Zegna Group
    Junior Marketing Analyst
    Ermenegildo Zegna Group Jul 2013 - Jul 2014
    *Ownership of the internal channel of communication by HR*Develop of the interns campaigns to increase the engagement of the employees*Develop and maintenece of the anual surveys of the employees*Ownership of the total Budget Control of HR area*Develop the annual events of the opening and closing year*Contact direct with the agencies and partners of creations events

Ricardo Ramirez Education Details

Frequently Asked Questions about Ricardo Ramirez

What company does Ricardo Ramirez work for?

Ricardo Ramirez works for American Express

What is Ricardo Ramirez's role at the current company?

Ricardo Ramirez's current role is Digital Acquisition | MKT & Communications | Customer Retention & Engagement.

What schools did Ricardo Ramirez attend?

Ricardo Ramirez attended Universidad Latinoamericana, S.c..

Who are Ricardo Ramirez's colleagues?

Ricardo Ramirez's colleagues are Alfonso Dávila, Emily Cray, Hayley Turner, Paulina Fabiola Mendoza Garcia, Bhupendra Choudhary, Chirag Kathuria, Karen Guillén Vazquez.

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