Ricardo Serran Cintra Email and Phone Number
With over a decade-long professional journey as a Product Manager, I hold an MBA in Strategic and Economic Business Management, solidifying a broad IT and corporate financial administration knowledge. My international experience encircles leadership, execution, and management of IT product and project analyses and implementations across over 10 countries, spanning the Americas (North, Central, and South).Throughout my career, I've been able to maximize the productivity of multifunctional teams and achieve impactful results through strategic and innovative solutions. My focus on digital transformation has allowed me to organize the transition from manual and time-consuming processes to cutting-edge products, empowering teams and providing great customer experiences through data tools and solutions.I stand out for my ability to recognize structured data for analytical experiments, providing powerful insights that drive strategic decision-making and reveal competitive advantages. Additionally, I am a recognized leader in directly developing and guiding individuals, working with cross-functional teams from diverse cultures in functional and matrixed environments.I'm recognized for implementing effective management methodologies, including Strategic Planning, Budget Controls, PMOs, Balanced Scorecards, and Agile Methodologies (Scrum and Kanban), driving organizational excellence and optimizing team and company performance towards sustainable and enduring growth.With a capacity to adapt to new technologies and methodologies, I am always attentive to customer needs and industry trends, constantly seeking to identify innovative opportunities and create solutions that exceed expectations and drive business growth.
Bdev Ventures
View- Website:
- bdevventures.com
- Employees:
- 44
-
Stl, Pre-Pilot And Pilot Product ManagerBdev VenturesState Of São Paulo, Brazil -
Stl, Pre-Pilot & Pilot Product ManagerBdev Ventures Nov 2022 - PresentUnited StatesPromoted to improve and boost lead evaluation processes, enhancing quality and accelerating company selection execution for pilot programs, to drive growth and expand BDev Ventures market reach.- Business strategy and data analytics, becoming the main drivers for mapping and identifying high-potential B2B companies, Focusing on the collaboration for digital product and service companies, pushing them towards world-class status. Aside from investing capital, we drive meaningful equity value creation by injecting our partner companies with new sales opportunities and talented people instead of relying only on financial engineering and pricing arbitrage.- Enhancing product strategy and development within our CRM tool, prioritizing an exceptional user experience for our investors. Our solutions are designed to save valuable time, enabling quick identification of lucrative opportunities. We meticulously gather and align product requirements with overarching business objectives, ensuring our offerings are finely tuned to meet investor needs and drive success. -
Pre-Pilot Product ManagerBdev Ventures Mar 2022 - Nov 2022United StatesHired to develop and implement a robust process, based on business metrics and features tailored for our commercial team to optimize deal outcomes and accelerate the path to pilot acceptance.- Pre-Pilot process development and validation to optimize deal progression towards becoming a pilot, integrating features tailored for the commercial team to enhance effectiveness and efficiency. Ensuring all automation is operational and aligned with daily activities, optimizing efficiency and productivity of all users across processes.- Implemented and managed workflow automation and rules for pre-pilot processes, ensuring smooth transitions, adherence to operational standards, and compatibility with the API integration.- Database creation and analysis for process optimization to ensure workflows function seamlessly, guaranteeing accurate and up-to-date information on project cards for informed decision-making. -
Product Owner At Investment SolutionsItaú Unibanco Mar 2020 - Feb 2022São Paulo, BrazilSelected from the Itaú Unibanco intern talent pool, to help create and develop a hybrid squad for pension plans, focused on new digital products and businesses and also IT services improvements, developing new features for customers.Business Squad - Creation of new investment products- Drive the growth and innovation of private pension through strategic product development and digital solutions implementation, aiming to attract new clients, enhance entry accessibility, product portability, and maximize contributions. Highlights include pioneering the implementation of private pension contracting via mobile and leadership in Open Finance and Open Insurance strategies for pension products.- Developed comprehensive action plans and business solutions to navigate regulatory requirements effectively. Creation of roadmaps and strategic plans to ensure seamless execution and market competitiveness all based on data.IT Services - Creation of new features- Maximizing squad performance and productivity through strategic backlog definition and sprint-reviewed prioritization, meticulous ceremony monitoring, agile practices, and proactive evaluation of team workload to prevent idleness between cross teams. Skilled in product vision definition and delivery management throughout quarterly planning cycles, ensuring alignment with organizational objectives. Highlighting the withdrawal correction for customers abroad, the project was delivered 2 weeks in advance and avoided the financial impact on more than 5 thousand customers per month. -
Latam Product OwnerItaú Unibanco Nov 2014 - Feb 2020São Paulo, BrazilPlayed a pivotal role in managing retail businesses and products in 5 Latin American countries, specializing in developing business models and execution strategies to empower all franchisees with essential solutions for exceptional customer service, digitalization of services, and pricing products to drive growth.- Led the development and implementation of the business model for individuals, including creative strategies, ensuring that each franchisee had local solutions at their disposal to attract the public and offer excellent service. These actions were evaluated according to the existing commercial model and performance indicators, considering financial results, customer satisfaction and an effective incentive model to boost sales aligned with our offer intelligence.- Organized training programs and monitored franchise performance across the region, using TABLEAU to gain data-driven insights. By establishing comprehensive metrics and policies, I ensure effective franchise and product management, enabling informed decision-making and driving business growth.- Successfully implemented the NPS methodology in Argentina, Paraguay, and Uruguay to increase customer satisfaction with Itaú's electronic and digital channels, products, and transactions in these countries. It was a transformative project that evolved the concept and applied agile methodologies to drive operational efficiency and customer-centric solutions. -
Senior Product AnalystItaú Unibanco Jan 2012 - Oct 2014São Paulo, BrazilChosen in the Trainee Itaú program and responsible for the management of two key checking account service packages, with a focus on fee-based offerings and associated benefits to clients.- Conducted offer valuations, selection and analysis of potential targets for commercial actions and sales of tariff and current account products, including banking service packages, payroll solutions and customer support services.- Development and implementation of cash flow projection methodologies to calculate financial risk with partners. Predictive model for product cancellation and customer retention. -
Junior Analyst Cost ControlMerck Mar 2009 - Dec 2011Campinas, BrazilResponsible for financial planning, analysis of opportunity costs and market analysis, cash flow management, oversight of orders issued and closed with suppliers, and Tax refunds according to Brazilian fiscal laws. -
InternCarval Imports & Exports Aug 2007 - Feb 2009Campinas, São Paulo, Brazil
Ricardo Serran Cintra Education Details
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Strategic And Economic Business Management -
Business Administration
Frequently Asked Questions about Ricardo Serran Cintra
What company does Ricardo Serran Cintra work for?
Ricardo Serran Cintra works for Bdev Ventures
What is Ricardo Serran Cintra's role at the current company?
Ricardo Serran Cintra's current role is STL, Pre-Pilot and Pilot Product Manager.
What schools did Ricardo Serran Cintra attend?
Ricardo Serran Cintra attended Getulio Vargas Foundation, Puc Campinas.
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