- International business developer for MbM brands. - Responsible for the fulfillment of goals and economic ratios of sales profitability to distributors. - Builder of the commercial strategy for international trade. - Design of commercial strategies applied to the search and maintenance of distributors in Mexico, Guatemala, Costa Rica, Panama, Colombia, Peru and Argentina. - Monitoring and control of sales plans of distributors in Latin America. - Leader of the creative, design and MKT Global… Show more - International business developer for MbM brands. - Responsible for the fulfillment of goals and economic ratios of sales profitability to distributors. - Builder of the commercial strategy for international trade. - Design of commercial strategies applied to the search and maintenance of distributors in Mexico, Guatemala, Costa Rica, Panama, Colombia, Peru and Argentina. - Monitoring and control of sales plans of distributors in Latin America. - Leader of the creative, design and MKT Global team of MbM. Show less

- Leader of the project team responsible for the development and implementation of Shopper and Trade Marketing platforms for clients K.A. (BMW, HP, Nestlé, P & G, BDF, L'Oreal, Cruz Verde, Banco Santander, BCI).- Responsible for the accomplishment of goals and economic ratios of profitability of the area.- Design of commercial strategies, management of tenders and negotiations with new clients.

- Developer of the customer development and maintenance plan 2016-2018.- Responsible for the evaluation of market insights.- Management of information to my team and direct clients.- Responsible for managing the logistics operator, responsible for building order schedules aligned with customers and sales force.- Supervisor of the billing and sales team.- Responsible for the construction of sales forecast (S&OP) in the region.- Specialist in On Premise (Horeca) channel… Show more - Developer of the customer development and maintenance plan 2016-2018.- Responsible for the evaluation of market insights.- Management of information to my team and direct clients.- Responsible for managing the logistics operator, responsible for building order schedules aligned with customers and sales force.- Supervisor of the billing and sales team.- Responsible for the construction of sales forecast (S&OP) in the region.- Specialist in On Premise (Horeca) channel and the Business Of Bars project in the region.- Developer of investment plans to Duty Free customers. Show less

• Desarrollé un proyecto de transformacion y crecimiento del Duty Free Paraguana en Venezuela a traves de planes estrategicos de produccion con Supply y crecimiento de la cartera de clientes en la region, asi como con la busqueda de nuevas oportunidades de negocio para Diageo en los canales de On Trade y Out Trade, llevando a tener un crecimiento en ventas en 4 meses de mas del 200%. Esta transformacion genero un cambio en la region convirtiendo la posicion en una Gerencia.

- Creation and execution of the category platform associated with the event of the FIFA Soccer World Cup Brazil 2014 for Venezuela. Leading the agenda of Uruguay, Colombia and WestLac (Chile, Ecuador, Peru) for the development of this platform in each country, creating activation concepts adapted to each market.- Creation of media plans- Creation and development of the Diageo category platform for December 2014 in Venezuela, Brazil, Colombia, Uruguay and WestLac (Chile, Ecuador… Show more - Creation and execution of the category platform associated with the event of the FIFA Soccer World Cup Brazil 2014 for Venezuela. Leading the agenda of Uruguay, Colombia and WestLac (Chile, Ecuador, Peru) for the development of this platform in each country, creating activation concepts adapted to each market.- Creation of media plans- Creation and development of the Diageo category platform for December 2014 in Venezuela, Brazil, Colombia, Uruguay and WestLac (Chile, Ecuador, Peru).- Creation of monitoring structures and evaluation of the shopper thinking to determine insights and barriers to overcome in Venezuelan and Latin American markets.- Development, management and follow-up of the MKT initiatives of the Diageo Scotch & Reserve categories associated with the shopper.- Nominated for Diageo's Hero of Execution Award for America. Show less

- Manage and execute the budget investment allocated to the channel in the region (+ £ 130,000) to develop clients, creating schedules of activities and experiential concepts that carry out the mission of each brand and overcome the barriers of them. Bring control and coordination of everything related to the execution of the brands plans in the key clients of On Premise, based on Diageo's business strategies and guidelines, all maintaining impeccable relations with clients. Plan, implement and… Show more - Manage and execute the budget investment allocated to the channel in the region (+ £ 130,000) to develop clients, creating schedules of activities and experiential concepts that carry out the mission of each brand and overcome the barriers of them. Bring control and coordination of everything related to the execution of the brands plans in the key clients of On Premise, based on Diageo's business strategies and guidelines, all maintaining impeccable relations with clients. Plan, implement and measure brand strategy for consumers. Develop, train and motivate Diageo Distributor personnel to implement regional or national plans flawlessly. Development, creation and monitoring of client investment plans in the region. Show less

. Manejo a nivel nacional de las Categorias de Licores, Tabaco y Confites en todas las Tiendas Sigo. Transmitir y mantener un sistema de información confiable (inventarios, ventas, compras, estadísticas) en tiempo real con las sucursales, el trade y los proveedores. Garantizar productos con precios competitivos y de buena calidad en todas las sucursales de SIGO. Coordinar con proveedores y personal de tienda exhibiciones atractivas, surtidas y diferenciadoras. Llevar el control de compras… Show more . Manejo a nivel nacional de las Categorias de Licores, Tabaco y Confites en todas las Tiendas Sigo. Transmitir y mantener un sistema de información confiable (inventarios, ventas, compras, estadísticas) en tiempo real con las sucursales, el trade y los proveedores. Garantizar productos con precios competitivos y de buena calidad en todas las sucursales de SIGO. Coordinar con proveedores y personal de tienda exhibiciones atractivas, surtidas y diferenciadoras. Llevar el control de compras, ventas y metas de las tiendas. Investigaciones y análisis de ventas, compras y exhibiciones para establecer estrategias diferenciadoras. Coordinar y establecer reuniones mensuales con proveedores y todas las sucursales de SIGO en Venezuela para revisión de negocios, revisar oportunidades de mejora y hacer estrategias de mercado. Show less