Ricardo Vilanova Email & Phone Number

Panama

Panamá, Panamá

Optimize and increase revenue levels, product usage, customers of 6 countries (LATAM) through constant growth activities focusing on customer acquisition, adoption, and retention. Develop a deep understanding of customer behavior and needs to identify and analyze key metrics for evaluating and validating growth initiatives.Achievements:- 2X growth in digital users in the most important market (Paraguay)- Achieved over 2X revenue growth in 7 months for the Visa Tigo Money card… Show more Optimize and increase revenue levels, product usage, customers of 6 countries (LATAM) through constant growth activities focusing on customer acquisition, adoption, and retention. Develop a deep understanding of customer behavior and needs to identify and analyze key metrics for evaluating and validating growth initiatives.Achievements:- 2X growth in digital users in the most important market (Paraguay)- Achieved over 2X revenue growth in 7 months for the Visa Tigo Money card (Panamá)- 8% growth in RGU (revenue generating user) in 2023 (LATAM) Show less

Panamá, Panamá

Regional lead responsible for developing strategies to enhance customer loyalty and lifetime value, aiming to reduce churn rates and increase revenue per country (LATAM). Coordinate marketing initiatives with internal stakeholders across Marketing, Sales, Go-to-Market (G2M) teams, country representatives, Customer Experience/Customer Insights (CX/CI), and Revenue Management. Analyze data and key performance indicators (KPIs) to formulate data-driven initiative… Show more Regional lead responsible for developing strategies to enhance customer loyalty and lifetime value, aiming to reduce churn rates and increase revenue per country (LATAM). Coordinate marketing initiatives with internal stakeholders across Marketing, Sales, Go-to-Market (G2M) teams, country representatives, Customer Experience/Customer Insights (CX/CI), and Revenue Management. Analyze data and key performance indicators (KPIs) to formulate data-driven initiative proposals.Achievements:- Implemented onboarding, retention and reactivation communication initiatives for 6 countries in LATAM- Achieved over 60% of anti-churn (retention) conversion rate- Increase reactivation conversion rate from 3.4% to 13-17% Show less

El Salvador

Develop and execute commercial strategies to achieve monthly and annual objectives. Manage and expand the Tigo Money customer base by promoting the use of the digital wallet, analog channels, products, and services. Lead efforts to manage the digital user base for Tigo Money, with a focus on customer acquisition, retention, and reactivation, all aimed at driving revenue growth.Achievements:- Implemented onboarding, retention and reactivation communication journeys- Achieved a… Show more Develop and execute commercial strategies to achieve monthly and annual objectives. Manage and expand the Tigo Money customer base by promoting the use of the digital wallet, analog channels, products, and services. Lead efforts to manage the digital user base for Tigo Money, with a focus on customer acquisition, retention, and reactivation, all aimed at driving revenue growth.Achievements:- Implemented onboarding, retention and reactivation communication journeys- Achieved a 2.7X (13.4k→50k) increase in digital user (Digital Wallet Tigo Money)- Increased +18% year over year in Revenue Show less

Identify, define, develop, and implement performance measurement indicators (KPIs) for the Revenue Optimization vice presidency, ensuring proper measurement and monitoring. Creation and maintenance of databases. Propose and/or execute research and process improvement projects for the managed departments. Provide advice to the managed areas on their processes and procedures for internal and external audits of the Quality Management System.Achievements:- Identified, created, and… Show more Identify, define, develop, and implement performance measurement indicators (KPIs) for the Revenue Optimization vice presidency, ensuring proper measurement and monitoring. Creation and maintenance of databases. Propose and/or execute research and process improvement projects for the managed departments. Provide advice to the managed areas on their processes and procedures for internal and external audits of the Quality Management System.Achievements:- Identified, created, and implemented new metrics (KPIs) to measure the performance of 4 processes in 4 departments. Show less

Evaluate and analyze the operational, tactical, and strategic indicators of the Directorate's departments, applying improvement actions to optimize processes. Performance analysis of the company's operational and strategic areas. Lead quality certifications of the 4 areas in an integrated Quality Management System.Successfully relocated and optimized inventory (resources, internal and external customers, aircraft) due to the closure of the central office in Costa Rica, reducing… Show more Evaluate and analyze the operational, tactical, and strategic indicators of the Directorate's departments, applying improvement actions to optimize processes. Performance analysis of the company's operational and strategic areas. Lead quality certifications of the 4 areas in an integrated Quality Management System.Successfully relocated and optimized inventory (resources, internal and external customers, aircraft) due to the closure of the central office in Costa Rica, reducing operational and administrative costs, customer complaints, and relocating aircraft to countries with higher demand. Show less

Numerical, financial, statistical, and market analysis and projections.Sales and transportation estimation. Inventory optimization, Disruption supervision, and productivity measurement of analyst’s area.

Supervision de agentes de renovacion y telemarketing, servicio al cliente, venta de equipos PYMES, renovaciones

Master En Dirección Comercial Y Marketing, Mercadeo

Master Of Business Administration (Mba)

Licenciatura, Administracion De Empresa