The path to purchase is not a straight path (I wish it were). In this era of information overload and decision fatigue, it is increasingly difficult for brands to tell their stories and influence consumers’ purchase decisions. I believe the path to consumers’ hearts (and wallets) is through compelling content and experiences. I help brands and retailers increase conversions by telling engaging stories, delivering their value proposition and helping consumers make informed purchase decisions. - Expertise in developing and executing integrated marketing programs and product launches for top global brands from various segments- Experienced professional with successful leadership roles in developing and executing innovative omnichannel marketing and brand strategies- Expert in managing marketing projects and creating plans related to advertising, branding, retail activation, merchandising, and sales- Wide experience in marketing processes and initiatives, as well as market research and creative processes- Exceptional ability in establishing and maintaining relationships with stakeholders and staff on full-cycle projects in ambiguous work environments- Inspirational leader with an outward demonstration of acumen related to marketing and management - Reliable and resourceful team player qualified to work cross-functionally and engage with all levels of the organization- Excellent analytics and problem-solving abilities with exceptional communication and interpersonal skills- Possessing a manufacturing background with project management skills to deliver in-store marketing initiatives from inspiration through installationCompetencies: Retail Strategy / Demand Generation / Product Launch / Omni-Channel Shopper Marketing / Experiential Retail / Consumer Behavior / Heavy-metal drumming (literally) / Plate spinning (figuratively)