Ricardo Carmo
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Ricardo Carmo Email & Phone Number

Channel Marketing Manager at Midea America Canada Corp
Location: Newmarket, Ontario, Canada 5 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Channel Marketing Manager
Location
Newmarket, Ontario, Canada
Company size

Who is Ricardo Carmo? Overview

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Quick answer

Ricardo Carmo is listed as Channel Marketing Manager at Midea America Canada Corp, a with 520 employees, based in Newmarket, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Ricardo Carmo.

Ricardo Carmo previously worked as Creative Director at Harbor Ind. and Channel Marketing Manager at S2 Holding - Kenner. Ricardo Carmo holds Diploma Of Education, Digital Marketing from Digital Marketing Institute.

Company email context

Email format at Midea America Canada Corp

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Midea America Canada Corp

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Profile bio

About Ricardo Carmo

The path to purchase is not a straight path (I wish it were). In this era of information overload and decision fatigue, it is increasingly difficult for brands to tell their stories and influence consumers’ purchase decisions. I believe the path to consumers’ hearts (and wallets) is through compelling content and experiences. I help brands and retailers increase conversions by telling engaging stories, delivering their value proposition and helping consumers make informed purchase decisions. - Expertise in developing and executing integrated marketing programs and product launches for top global brands from various segments- Experienced professional with successful leadership roles in developing and executing innovative omnichannel marketing and brand strategies- Expert in managing marketing projects and creating plans related to advertising, branding, retail activation, merchandising, and sales- Wide experience in marketing processes and initiatives, as well as market research and creative processes- Exceptional ability in establishing and maintaining relationships with stakeholders and staff on full-cycle projects in ambiguous work environments- Inspirational leader with an outward demonstration of acumen related to marketing and management - Reliable and resourceful team player qualified to work cross-functionally and engage with all levels of the organization- Excellent analytics and problem-solving abilities with exceptional communication and interpersonal skills- Possessing a manufacturing background with project management skills to deliver in-store marketing initiatives from inspiration through installationCompetencies: Retail Strategy / Demand Generation / Product Launch / Omni-Channel Shopper Marketing / Experiential Retail / Consumer Behavior / Heavy-metal drumming (literally) / Plate spinning (figuratively)

Current workplace

Ricardo Carmo's current company

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Midea America Canada Corp
Midea America Canada Corp
Channel Marketing Manager
Newmarket, ON, CA
Website
Employees
520
AeroLeads page
5 roles

Ricardo Carmo work experience

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Creative Director

Greater Toronto Area, Canada

• Managed, planned, and developed shopper-marketing strategies and campaigns for a variety of global brands.• Spearheaded the Samsung and GE accounts for the Home Appliance divisions in separate years.• Created marketing initiatives that connected customers and brands at various brand touchpoints.• Developed and executed activation strategies related to promotional programs and product launches.• Directed several interrelated business functions such as scoping, estimating, budgeting, scheduling, and tracking resource use.• Oversaw omni-channel marketing campaigns by directing and evaluating the strategies to enhance sales and brand awareness and consideration.• Executed and supervised end-to-end creative processes for full-funnel marketing projects, including plans, schedules, and follow-ups.• Researched creative best practices through consistent examinations of trends, consumer insights, content formats and distribution channels.• Identified audiences to develop accurate plans and strategies for communication and content creation.• Liaised with cross-functional teams from ideation to execution, ensuring content quality, consistency, and strategic thinking.• Lead strategic projects in terms of planning, resource allocation and delivery for clients in various industries.• Managed, mentored, trained, and hired new creative leaders and associates for the team.

May 2016 - May 2023

Channel Marketing Manager

Rio De Janeiro, Brazil

• Created, developed, and executed strategic initiatives and advertising campaigns to promote products and sales, and drive revenue growth.• Oversaw the department team to determine marketing strategies through customer and competitor research, market trends and company objectives.• Applied analytical approach to identify growth opportunities to support sales objectives in our key-accounts.• Handled cross-selling marketing projects applying deep expertise in creative process, sales, and go-to-market strategies.• Managed project implementations to ensure the effectiveness of budgeting, forecasting and ROI.• Generated, maintained, and conducted analytical reporting based on quantitative and qualitative data such as P&L reports and consumer insights.• Developed persuasive content and management strategies for media, catalogues, special events, promotional campaigns, and retail displays.• Worked closely with multidisciplinary teams and retailers to flawlessly achieve the brand’s success.Achievements:- Developed and implemented an ROI tracking system for the company’s top key accounts based on initial sell-in, expected sell-out, proposed marketing initiatives, and demand generation results that eliminated redundancies and inefficiencies and directed the proper investment in the form of relevant marketing initiatives to the most profitable clients.- Reduced marketing costs by 75%, creating an in-house marketing agency.

Mar 2010 - Apr 2016

Senior Creative

Greater Chicago Area

• Developed creative and effective in-store marketing programs and product launches for global brands such as Nike, Adidas, Under Armour, Microsoft and Nintendo.

Sep 2005 - Sep 2009
3 education records

Ricardo Carmo education

Diploma Of Education, Digital Marketing

Content Marketing; Social Media Marketing; SEO; Paid Search; Display and Video Advertising; Email Marketing; Website Optimization; Google.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Business Environment; Marketing Strategy; Product Management; Brand Management; Financial Planning; Market Communication; Distribution.

Bachelor'S Degree, Industrial And Product Design

Art history; Technical Drawing; Engineering Drawing; Ergonomics; Mechanical Physics; Product Development; Materials and Manufacturing.

FAQ

Frequently asked questions about Ricardo Carmo

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What company does Ricardo Carmo work for?

Ricardo Carmo works for Midea America Canada Corp.

What is Ricardo Carmo's role at Midea America Canada Corp?

Ricardo Carmo is listed as Channel Marketing Manager at Midea America Canada Corp.

Where is Ricardo Carmo based?

Ricardo Carmo is based in Newmarket, Ontario, Canada while working with Midea America Canada Corp.

What companies has Ricardo Carmo worked for?

Ricardo Carmo has worked for Midea America Canada Corp, Harbor Ind., S2 Holding - Kenner, and Cormark Inc..

How can I contact Ricardo Carmo?

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What schools did Ricardo Carmo attend?

Ricardo Carmo holds Diploma Of Education, Digital Marketing from Digital Marketing Institute.

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