Ricardo Martins

Ricardo Martins Email and Phone Number

Independent Design Professional @ DesignMap
State of Paraná, Brazil
Ricardo Martins's Location
Curitiba, Paraná, Brazil, Brazil
Ricardo Martins's Contact Details

Ricardo Martins personal email

Ricardo Martins phone numbers

About Ricardo Martins

Acclaimed Professor in Service Design and Visual CommunicationRicardo Martins, a professor and Graduate Coordinator sought-after in the realm of Service Design, holds a distinguished position at the Savannah College of Art and Design, universally recognized for its supremacy in design accolades across the US.Ricardo has consistently helped to shape the future of the design industry by leading and nurturing over 300 successful students. His 6000+ hours of experience in academia and corporate training have allowed him to master a wide array of courses, including but not limited to Service Design, Graphic Design, Brand Design, Information Design and so on.In addition to academic prowess:✔️ Ricardo stands as a pioneering researcher and consultant in strategic design, brand management, information design, data visualization, innovation, and Lean Six Sigma.✔️ He utilizes his expertise in mathematical and statistical methods to offer unique perspectives in decision-making.✔️ Ricardo’s passion for organizational change, politics, and power enhances his understanding of businesses.✔️ With many years of industry experience, he has driven improvements in communication, customer experiences and business outcomes.✔️ Ricardo excels in regression analysis, discrete choice models, conjoint analysis, and primary/secondary research.Key Strengths:✔️ He has a remarkable track record of collaborative initiatives, with partnerships spanning across 50+ business domains.✔️ Ricardo has led innovations that have unlocked immense value for organizations, leveraging the knowledge about experience and communication to enhance customer satisfaction and loyalty.✔️ With his strong presentation and storytelling abilities, he has crafted over 100 research plans and reports, leading to significant savings for clients.✔️ As an adept problem-solver, Ricardo’s understanding of complex systems has positioned him as a trusted advisor.On the personal front:✔️ Ricardo is a dedicated educator with a 99% success rate in teaching projects.✔️ He holds an intrinsic motivation for learning and growth.✔️ Ricardo relishes the process of creating efficient, well-designed, and testable solutions.✔️ He carries with him the experience of unsuccessful projects, indicating resilience and a constant willingness to learn from failures.Ricardo’s Interests:- Engages in intellectually stimulating pastimes;- Pursues physical activities for a balanced lifestyle.

Ricardo Martins's Current Company Details
DesignMap

Designmap

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Independent Design Professional
State of Paraná, Brazil
Website:
designmap.com
Employees:
31
Ricardo Martins Work Experience Details
  • Designmap
    Independent Design Professional
    Designmap
    State Of Paraná, Brazil
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  • Career Break
    Career Transition
    Career Break Dec 2024 - Present
  • Service Design Network
    Member Of Sdn'S Media & Publications Advisory Board
    Service Design Network Jul 2024 - Present
    Cologne, Nrw, De
    View
  • Value Management Journal
    Advisory Board Member
    Value Management Journal Oct 2022 - Present
    Member of VMJ's Advisory Board together with:Prof. Dr. Tyson R. Browning, Neeley School of Business Texas Christian University, United StatesProf. Dr. Steven D. Eppinger, MIT Sloan School of Management, United StatesProf. Dr. Eduardo Miranda - Carnegie Mellon University, United StatesProf. Dr. Alessandro Bertoni - Blekinge Institute of Technology, SwedenProf. Dr. Young Hoon Kwak, The George Washington University, United StatesProf. Dr. Darli Rodrigues Vieira, University of Quebec at Trois-Rivières, CanadaProf. Dr. Alencar Bravo, University of Quebec at Trois-Rivières, CanadaProf. Dr. Leandro Pereira, ISCTE Business School, Lisbon, PortugalProf. Dr. Kamal Jaafar, University of Wollongong in Dubai, United Arab EmiratesProf. Dr. Mario Vanhoucke, Ghent University; Belgium and University College London, United Kingdom.Prof. Dr. Marly Monteiro de Carvalho, USP-São Paulo University, BrazilProf. Dr. Michel Philippart - Glion Institute of Higher Education, Suisse Prof. Dr. Roque Rabechini Jr. - Nove Julho University, Brazil Prof. Dr. Gert Noordzy - Chinese University of Hong KongProf. Dr. Abdelaziz Bouras - Qatar University, Doha-Qatar. Prof. Ricardo Martins - Savannah College of Art and Design, United StatesProf. Dr. Cláudio Larieira - EAESP-FGV, Brazil
  • Matilha Estúdio
    Head Of Design
    Matilha Estúdio Sep 2024 - Dec 2024
    Curitiba, Br
    As the head of design at Matilha Studio in Curitiba, my role focuses on leading and guiding the design team to achieve creative and operational excellence, ensuring that projects are executed effectively and aligned with client objectives. My responsibilities include implementing more simplified and efficient design processes, reducing friction, and fostering collaboration between departments.Training and mentoring Develop and empower designers through training programs and project-based mentoring, helping them grow both technically and strategically.
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  • Matilha Estúdio
    Head Of Business Development
    Matilha Estúdio Sep 2024 - Dec 2024
    Curitiba, Br
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  • Savannah College Of Art And Design
    Curriculum Designer
    Savannah College Of Art And Design Mar 2024 - Jun 2024
    Savannah, Ga, Us
    As a Curriculum Designer for the School of Business Innovation, I synthesize pedagogy and technology to develop compelling course content. I collaborate with faculty to ensure educational materials meet learning outcomes and adapt to student feedback. My role is pivotal in creating an engaging, effective online learning environment.
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  • Savannah College Of Art And Design
    Service Design Undergraduate Professor
    Savannah College Of Art And Design Mar 2020 - Jun 2024
    Savannah, Ga, Us
    Full-time professor in:Undergraduate Degree (BFA) =Principles of Service DesignServices and EnterprisesServices Architectures Ecologies and TouchpointsTechnology and ServicesService Design Studio (Capstone Project)
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  • Savannah College Of Art And Design
    Mixed Methods Research & Service Design Professor
    Savannah College Of Art And Design Mar 2020 - Jun 2024
    Savannah, Ga, Us
    Skills:Plan and create new research projects.Guide the future of services and digital products by connecting research with planning.Set specific OKRs and map out them using Opportunity Solution Trees.Design, conduct, and report detailed research using storytelling to share what we learn about users with top management.Collaborate with team members and others outside the company.Stay well-organized and manage projects effectively.Maintain high quality in research work.Teach others about user experience research.Communicating clearly using plain language and information design.
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  • Savannah College Of Art And Design
    Service Design Graduate Coordinator
    Savannah College Of Art And Design Jan 2022 - Sep 2023
    Savannah, Ga, Us
    • Develop, implement and manage graduate programs in service design, including curricula, policies, and procedures• Work closely with faculty to ensure the delivery of high-quality courses and programs that meet the needs of students• Develop and maintain relationships with industry partners and organizations to provide internship opportunities and job placements for students• Coordinate and manage events, workshops, and seminars to enhance the learning experience of students• Advise and mentor students in achieving their academic and career goals, providing guidance on course selection, internships, and job opportunities• Analyze and report on program performance indicators, including enrollment, retention, and graduation ratesAchievements:• Increased enrollment in the service design program by 50% through effective marketing and outreach strategies• Increased student satisfaction by 80% through implementing changes to the program based on student feedback• Successfully organized and managed a Systems Thinking event that attracted 400 attendees and received positive feedback from participants• Improved program performance by analyzing and implementing changes to program policies and procedures• Inspired the Graduate Advising Department to create checklists and visual guides, using my creations as references
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  • Savannah College Of Art And Design
    Scadpro - Sponsored Course
    Savannah College Of Art And Design Mar 2022 - Jun 2022
    Savannah, Ga, Us
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  • Sage
    Book Reviewer - Mixed Methods Book
    Sage Dec 2023 - Dec 2023
    Thousand Oaks, Ca, Us
    Reviewed a book about Mixed MethodsUnderstood the book's focus and scopeEvaluated the content organizationAnalyzed the depth and accuracy of informationConsidered the author's expertise and backgroundReflected on the book's contribution to the fieldExamined the clarity and readability of the writingAssessed the quality and relevance of examples and case studiesChecked for additional resources and materialsFormulated an overall opinion and recommendation
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  • Quantitative User Experience Association
    Quant Ux Conference - Americas Organizing Committee Member
    Quantitative User Experience Association Dec 2022 - Jun 2023
    Member of Organizing Committee for Americas
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  • Service Design Network
    Sdn Academic Taskforce Member
    Service Design Network May 2018 - Mar 2022
    Cologne, Nrw, De
    The purpose of the SDN Academic Taskforce is to structure an international group to advise the service design community on how to support and foster service design academic programs around the world.This effort is based on the results obtained by the SDN/SCAD research "SDN Academic Challenge," which started in the Fall of 2017.
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  • Deloitte
    Scadpro – Sponsored Course
    Deloitte Jun 2021 - Aug 2021
    Worldwide, Oo
    Key Responsibilities:▸ Leadership in Research and Development: Spearheaded a multi-disciplinary research team focusing on integrating artificial intelligence (AI) and machine learning (ML) into human capital management systems. ▸ Innovative AI Solutions for HR Functions: Led the conceptualization and development of pioneering AI applications targeted at revolutionizing core HR functions. These included streamlining recruitment processes, optimizing employee processing times, and enhancing the efficiency of HR roles.▸ Data-Driven Decision Making: Utilized quantitative and qualitative research methods to inform design decisions, ensuring that AI solutions were grounded in real-world user needs and experiences.▸ Stakeholder Engagement: Regularly communicated with Deloitte's senior management and HR stakeholders to understand their needs and expectations, aligning project outcomes with organizational goals.▸ Impact Analysis and Reporting: Conducted thorough impact analyses to measure the effectiveness of implemented AI solutions in HR processes, reporting findings to key stakeholders and suggesting continuous improvements.Achievements:▸ Successfully delivered AI-enhanced HR solutions, leading to a marked improvement in recruitment efficiency and employee satisfaction.▸ Recognized for innovative approaches in integrating AI with human capital management, contributing significantly to the digital transformation of HR functions.▸ Enhanced team productivity by implementing agile project management methodologies, resulting in timely delivery of project milestones.Skills Developed:▸ Expertise in AI and ML applications within HR▸ Proficient in user-centered design and UX research methodologies▸ Strong leadership and team management abilities▸ Effective communication and stakeholder management skills▸ Proficiency in data analysis and interpretation
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  • Google
    Scadpro - Sponsored Course
    Google Jan 2021 - Mar 2021
    Mountain View, Ca, Us
    • Led and mentored a team of 16 designers through 10-week design research project identifying inequities in UX design and establishing guidelines for equitable practices• The team conducted over 60 user interviews to understand pain points and barriers contributing to exclusion of marginalized groups from product design • We team identified 6 key themes related to education, tokenism, company culture, representation, inequities in design processes, and influence of big tech • We team synthesized qualitative insights into guiding framework of system dynamics enabling inequitable outcomes• We formulated 30+ actionable recommendations on integrating equity into design education, processes, and organizational culture• We designed "Equity Beats" toolkit creating reflective moments enabling teams to challenge assumptions and mitigate exclusion Outcome: Research and proposed solutions published internally at SCAD and shared with project partners at Google, Meta and Amazon to influence equitable design initiatives.
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  • Federal University Of Parana
    Design Professor
    Federal University Of Parana May 2008 - Sep 2020
    I was a professor in:• Information Design• Editorial Design• Graphic Design 101 • Advanced Visual Identity Systems• Branding and Entrepreneurship for Designers• Semiotics and Communication Theory• Typography• Marketing & Design• Project Management for DesignersI was part of the committee that updated the Design Curriculum to include UX Design, Strategic Design, Service Design and Systems Thinking
  • Design Conferences
    Professional Speaker
    Design Conferences 1996 - Mar 2020
    As a speaker I talked 40+ times, at Brazil, Italy, UK and USA (Los Angeles, New Orleans, Milwaukee/Chicago, Boston, Indianapolis, Washington DC).
  • Harvest
    Service Designer & Ux Researcher
    Harvest Aug 2017 - Feb 2020
    Responsibilities:▸ Interdisciplinary Integration: Expertly fused methodologies from design, statistics, scientific research, psychology, sociology, change management, and organizational development to provide comprehensive insights for organizational growth.▸ Idea Generation and Implementation: Excelled not only in ideation but also in the practical realization of concepts, effectively transitioning innovative ideas from theoretical frameworks to actionable strategies.▸ Driving Organizational Development: Contributed significantly to the evolution of client organizations by providing insights and strategies that facilitated their development and adaptation in dynamic markets.▸ Future-Oriented Solutions: Specialized in bridging the gap between present challenges and future opportunities, translating forward-thinking concepts into tangible, real-world applications.Skills Developed:▸ Profound understanding of various research methodologies and their practical applications in a business context.▸ Strong ability in synthesizing information from diverse disciplines to provide holistic solutions.▸ Exceptional skill in navigating the full cycle of project development – from conception to execution.▸ Effective communication and collaboration skills, essential for liaising with stakeholders and cross-functional teams.I designed, conducted and reported UX and market research for clients such as:▸ High Net Worth Restaurants (average ticket > US$ 360/dinner) - Bar do Victor▸ High Net Worth Wine Bar (average ticket > US$ 600 / bottle) - Reno Wine Bar▸ High Net Worth Entertainment (night club tickets > US$ 500) - Group Taj▸ High Net Worth High Schools (monthly tuition fees > US$ 3000) - Grupo MaristaAnd others:▸ KGMA Realty (part of Boticario group)▸ Taj Bar▸ Verisure Spain▸ Dimebras Supply Chain & Warehouse▸ Nathor Bikes▸ Shopping Mall Jardim Sul SP▸ Viacredi Union Credit / Ailos Union Credit Systemamong others...
  • Fae Centro Universitário
    Lecturer On Statistical Analysis Of Customer Experience / Control Charts
    Fae Centro Universitário Dec 2019 - Jan 2020
    Curitiba, Paraná, Br
    ▸ Curriculum Development and Instruction: Developed and delivered a comprehensive curriculum focused on Six Sigma methodologies, with a particular emphasis on Process Statistical Control. The course content was tailored to equip students with both theoretical knowledge and practical skills.▸ Expertise in Control Charts: Specialized in teaching the application of control charts as a fundamental tool in Six Sigma for monitoring, controlling, and improving processes. Conducted in-depth sessions on various types of control charts, their interpretation, and practical use cases.▸ Improving User Experience through Data Analysis: Emphasized the role of control charts in enhancing user experience by identifying process variations and inconsistencies. Taught how to utilize data-driven insights to make informed decisions aimed at process optimization.▸ Hands-On Training and Workshops: Organized interactive workshops where students applied control chart techniques in simulated environments, thereby gaining practical experience in identifying and addressing process inefficiencies.▸ Research and Continuous Learning: Stayed abreast of the latest developments in Six Sigma and Process Statistical Control. Conducted research on innovative ways to use control charts for improving organizational processes and enhancing user experiences.
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  • Freelance Designer
    Information Designer
    Freelance Designer Apr 1996 - Nov 2019
    My job is to organize visually all kinds of information, to help people and organizations to become more efficient. I can improve any kind of document, such as:• User Interfaces• Invoices• Bank slips• Receipts• Reports• Statistical charts and diagrams• Credit card statements• Electric, phone or pay-per-view TV bills• Tickets for concerts, theater, sports• Movie tickets• Signage• Books, newspapers and magazinesMy job consists on presenting information in a way that people could understand it the first time they read it. If someone needs to read twice to understand, it means it did not work.
  • Freelance
    Freelance Graphic Designer
    Freelance May 1989 - Nov 2019
    As a graphic designer I supported dozens of businesses to solve marketing and communication problems. The list of clients include: Parati Food Group, Correio do Estado Group, Dufry Group, Gazeta Mercantil de SP (greatest financial newspaper of the country), among several others.
  • Consulting
    Design Consultant - Experience, Graphic, Information, Brand And Service Design
    Consulting Apr 1996 - Nov 2017
    I advise organizations about how to improve their performance, with a multidisciplinary approach: Strategy, Production, Services, Human Resources, Value Chain, Brand Management, Processes Management and so on. Among my skills I can cite:1. To research what competitors do. This way we can know how to make different, avoiding competing only by the lowest price.2. To research the needs of your customers. It is not enough to be different, it must to be relevant. To perform this kind of research I use research tools such as surveys, etno and netnography, desk research, big data, experience mapping, cluster Analysis, and perceptual maps.3. To diagnose the real problem to be solved. It doesn't work to give the right medicine for the wrong disease. To know the real problem I can use Ishikawa diagrams, 5 Whys, Inferential Statistics through randomized trials and multivariate linear regression.I worked for clients in these segments:Architecture, Beauty Services, Book Publishing, Consulting Services, Coworking Space, Cultural Foundation, Dentistry Services, Design Center, Design Services, Design Standards Committee, Education, Energy Services, Entertainment Services, Events, Film Industry, Film Production Services, Financial Services, Fine Arts, Fitness Services, Food Industry, Government, Healthcare, Healthcare Services, Hospitality & Tourism Services, Image Bank, Innovation Services, Insurance Services, Law Services, Logistics' Services, Manufacturing, Market Research, Media & Communication, Medical School, Mental Health Services, Music Industry, Natural Childbirth Clinic, Photography, Political Party, Printing Services, Procurement Services, Publishing Services, Research Services, Retail Services, Security Services, Social Assistance Services, Software Development Services, Sportswear, Start-ups, Technology, Training Services
  • Policlínica Capão Raso
    Service Design Consultant
    Policlínica Capão Raso Jun 2015 - Oct 2017
    ▸ Efficiency and Innovation: Achieved a notable milestone by streamlining monthly interview processes, cutting down from 900 to 300 interviews without compromising statistical confidence. This initiative significantly reduced costs and optimized our customer feedback systems.▸ Versatile Consultancy: Delivered expert guidance in Customer Satisfaction Measurement, Medical Marketing and Media Strategies, and Strategic Development using Balanced Scorecard (BSC) indicators.▸ Marketing Monitoring and KPIs: Specialized in using key performance metrics such as churn rate, Customer Life Cycle Value, and customer trust and satisfaction indices. My approach was instrumental in refining healthcare service for enhanced customer experiences.
  • Eng Dtp & Multimídia
    Adobe Creative Cloud® Specialist
    Eng Dtp & Multimídia May 2017 - Jul 2017
    Sao Paulo, São Paulo, Br
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  • Medical School - Federal University Of Parana
    Service Designer Lead
    Medical School - Federal University Of Parana Aug 2016 - Dec 2016
    The Anatomize ED project was created to study new ways of teaching Anatomy at the UFPR Faculty of Medicine, replacing or complementing the use of cadavers, which are increasingly difficult to obtain. This is a global problem. There are doubts about whether teaching without cadavers would have the same benefit. In this service design project we are investigating the needs, interests and possibilities of action of different actors to build the anatomy teaching of the future, using technologies such as interactive videos, 3D printed models, virtual models, holography and computer games.
  • Roger Shiomi Oncology
    Service Designer
    Roger Shiomi Oncology Aug 2016 - Dec 2016
    As a service designer specializing in oncology, I employ a holistic bio-psycho-social approach to create empathetic and impactful communication strategies. My work involves deeply understanding patients' physical, emotional, and social needs to develop a brand positioning that resonates and provides comfort. I collaborate with multidisciplinary teams, ensuring our messaging is clear, supportive, and aligned with the patients’ journey, promoting a sense of trust and reliability in our services.
  • Stone
    Ux Designer
    Stone Aug 2016 - Aug 2016
    São Paulo, Sp, Br
    Created a viral UX design project that reduced paper usage by 47% (235,000lb of paper), saving US$ 4.4 million per year, in Credit/Debit card transactions
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  • Ufpr - Universidade Federal Do Paraná
    Service Designer
    Ufpr - Universidade Federal Do Paraná Nov 2015 - Aug 2016
    Curitiba, Paraná, Br
    I was invited by UFPR's Design and Sustainability Center to coordinate a research project that explored new ways of teaching anatomy to Medicine students. The project involved interviews, ethnographic observation, literature review, stakeholder mapping, media scan, benchmarking, insight affinity map, journey mapping, among others. The final result will be used to sensitize students, teachers and other stakeholders to look at teaching from other angles, reducing the need to use cadavers to understand the structure of the human body.
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  • 4One Branding & Performance
    Service Design Lead
    4One Branding & Performance Dec 2012 - Sep 2014
    Curitiba, Pr, Br
    I was responsible for the following tasks:• To structure the office's internal processes• To plan and implement all design processes • To define process pipelines for services• To train the team on all processes• To create the quantitative research systems• To conduct desk research and data analysis• To lead designers' activities, following the workflow• To create marketing performance metrics for customers
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  • Correio Do Estado
    Digital Transformation Executive
    Correio Do Estado Jul 2004 - Mar 2006
    Campo Grande, Mato Grosso Do Sul, Br
    I was responsible for leading the digital transformation of the newspaper using a non-linear collaborative flow.- Planned the migration of old production systems to the new one- Planned the integration of the new system to the current processes- Designed new style guidelines- Created module libraries to speed page building- Trained designers, layout builders, copywriters, reporters, editors, photographers, advertising staff, printers and pre-press technicians to use the new system
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  • Cromoarte Estúdio Gráfico
    Service Operations Manager
    Cromoarte Estúdio Gráfico Dec 1994 - Mar 1996
    I was the manager of the Pre-press Production Team. My duties included customer relationship, training on filming, processing and drum scanning.

Ricardo Martins Skills

Information Design Typography Teaching Desenvolvimento Humano Gerenciamento De Projetos Service Design Six Sigma Balanced Scorecard Mapeamento De Processos Lean Thinking Services Marketing Design De Conceito Microsoft Office Metodologia Kaizen Engenharia De Requisitos Maxqda Qualitative Analysis Pesquisas De Mercado Inferential Statistics Scrum Microsoft Powerbi Adobe Xd Microsoft Excel Microsoft Powerpoint Microsoft Word Soft Skills Online Research Communities Nvivo Qualitative Analysis Endnote Reference Manager Omniplan Project Management

Ricardo Martins Education Details

  • Columbia University
    Columbia University
    Statistics
  • Universidade Federal Do Paraná
    Universidade Federal Do Paraná
    Design
  • Franklin University Switzerland
    Franklin University Switzerland
    Systems Thinking
  • Universidade Federal Do Paraná
    Universidade Federal Do Paraná
    Graphic Design
  • Insper Instituto De Ensino E Pesquisa
    Insper Instituto De Ensino E Pesquisa
    Marketing Analytics
  • Steinbeis-Hochschule Schools Of Next Practices
    Steinbeis-Hochschule Schools Of Next Practices
    Project Management
  • Gemba Group - Lean Six Sigma Excellence Center
    Gemba Group - Lean Six Sigma Excellence Center
    Six Sigma
  • Ebs - Estação Business School
    Ebs - Estação Business School
    Gestão De Pessoas Com Ênfase Em Liderança Organizacional
  • This Is Service Design Doing
    This Is Service Design Doing
    Journey Map Operations
  • School Of Good Services
    School Of Good Services
    Advanced Service Design
  • Universidade Federal Do Paraná
    Universidade Federal Do Paraná
    Data Science

Frequently Asked Questions about Ricardo Martins

What company does Ricardo Martins work for?

Ricardo Martins works for Designmap

What is Ricardo Martins's role at the current company?

Ricardo Martins's current role is Independent Design Professional.

What is Ricardo Martins's email address?

Ricardo Martins's email address is ra****@****ail.com

What is Ricardo Martins's direct phone number?

Ricardo Martins's direct phone number is +55419885*****

What schools did Ricardo Martins attend?

Ricardo Martins attended Columbia University, Universidade Federal Do Paraná, Franklin University Switzerland, Universidade Federal Do Paraná, Insper Instituto De Ensino E Pesquisa, Steinbeis-Hochschule Schools Of Next Practices, Gemba Group - Lean Six Sigma Excellence Center, Ebs - Estação Business School, This Is Service Design Doing, School Of Good Services, Universidade Federal Do Paraná.

What skills is Ricardo Martins known for?

Ricardo Martins has skills like Information Design, Typography, Teaching, Desenvolvimento Humano, Gerenciamento De Projetos, Service Design, Six Sigma, Balanced Scorecard, Mapeamento De Processos, Lean Thinking, Services Marketing, Design De Conceito.

Who are Ricardo Martins's colleagues?

Ricardo Martins's colleagues are Lauren Palazzo, Maggie Feuchter, Royal Luo, Kana Knaak, Rosanna Yau, Chuck Moore, Megan Sutton.

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