Ricardo Alexandre A. Rocha Email & Phone Number

São Paulo, Brazil

After 7 years of dedication, results and god work as manager and director at Sales Department of Technogym Bazil, the Head Quarter decided to give me the opportunity to manage the brand and the distribution of their equipments, content, system and solutions to our country. Extremelly excited to this new challenge!!

São Paulo, Brazil

➊ In 2018 with the entry of the new CEO at Technogym, many things changed. The company's headquarters moved from Rio de Janeiro to Sao Paulo, and in July 2019 I was assigned to the new position of commercial director for the hospitality, club and hcp (health, corporate and public) segments.➋ Managing a team of 14 people, focus in increase those segments sales. ➌ Still learning a lot about the company procedures and areas, developing the sales team and sales strategy together with our… Show more ➊ In 2018 with the entry of the new CEO at Technogym, many things changed. The company's headquarters moved from Rio de Janeiro to Sao Paulo, and in July 2019 I was assigned to the new position of commercial director for the hospitality, club and hcp (health, corporate and public) segments.➋ Managing a team of 14 people, focus in increase those segments sales. ➌ Still learning a lot about the company procedures and areas, developing the sales team and sales strategy together with our country manager in order to increase the market penetration and branding.➍ Implementing the interaction of the INSIDE SALES with the FIELD SALES in order to increase the field sales HOT VISIT, and consequently increase the conversion rate.➎ Building a wonderful sales team, keeping the best sellers on the market among commercial representatives and internal sellers, following the matrix rules and respecting their guidelines, we gain more and more customers of those 3 Segments.Sales Director | Technogym | Hospitality | Club Segment | HCP Segment | Segmento Hoteleiro | Fitness | Sales | Business Development | Empreendedor | Entrepreneur | Comercial | Equipe Comercial | Gestão comercial | Expansão Comercial | Commercial Development | Improvement Show less

São Paulo Area, Brazil

➊ Invited by the Country Manager from Brazil from Technogym to manage the commercial segment of HOSPITALITY as Key Account Manager of Hotels and Residential Condos.➋ Managing a team of 5 people, focus in increase this segment sales. ➌ From 2014 - 2015 increase the sales in 70% ⇧ From 2015 -2016 (with a reduced team due to Brazilian crisis) increase the sales in 120% ⇧➍ Huge interaction in all areas from the company, in order to help in development, in improvement, helping to… Show more ➊ Invited by the Country Manager from Brazil from Technogym to manage the commercial segment of HOSPITALITY as Key Account Manager of Hotels and Residential Condos.➋ Managing a team of 5 people, focus in increase this segment sales. ➌ From 2014 - 2015 increase the sales in 70% ⇧ From 2015 -2016 (with a reduced team due to Brazilian crisis) increase the sales in 120% ⇧➍ Huge interaction in all areas from the company, in order to help in development, in improvement, helping to make better procedures and fast answers with After Sales, Logistic, and Financial team and departments.➎ My knowledge acquired and actions done as entrepreneur from 2010 through 2014 was crucial to the success obtained in this position at Technogym.Key account | Gerente de Contas | Technogym | Segmento Hoteleiro | Fitness | Sales | Business Development | Empreendedor | Comercial | Equipe Comercial | Gestão comercial | Expansão Comercial | Show less

Brazil

Franquia de Serviço de Pintura Multinacional.o I brought to Brazil the brand of Five Star Painting for the Southeast region and opened a franchise company together with other partners that owned the rights for this brand for the other region of Brazil.o Together we manage this brand as the Brazilian franchisor.o Responsible for expansion and marketing of the Group, we reached more than 30 franchised units in 2013.o Member of the ABF (Brazilian Franchise Association)… Show more Franquia de Serviço de Pintura Multinacional.o I brought to Brazil the brand of Five Star Painting for the Southeast region and opened a franchise company together with other partners that owned the rights for this brand for the other region of Brazil.o Together we manage this brand as the Brazilian franchisor.o Responsible for expansion and marketing of the Group, we reached more than 30 franchised units in 2013.o Member of the ABF (Brazilian Franchise Association), participated in the social events of them as representing the FIVE STAR company, developing huge NETWORK in the franchise area increasing the knowhow of chain administration. Show less

An Italian Multinational of the automotive sector.o-As a Sales Consultant, acting as Business Manager from some products, I was responsible for the business expansion of the Electronic Division.o-Responsible for the commercial and marketing of On-Board GPS and Portable GPS, worked in the launch, promotion, commercialization, and implementation of the innovative Navigation System on the Brazilian market.o-Start to introduce the Tracking System in the Automakers once would be… Show more An Italian Multinational of the automotive sector.o-As a Sales Consultant, acting as Business Manager from some products, I was responsible for the business expansion of the Electronic Division.o-Responsible for the commercial and marketing of On-Board GPS and Portable GPS, worked in the launch, promotion, commercialization, and implementation of the innovative Navigation System on the Brazilian market.o-Start to introduce the Tracking System in the Automakers once would be mandatory in 2010.o-Giving assistance to many customers since Automotive Car Makers as well as other suppliers of them including some Magneti Marelli Electronic competitors.o-Carrying other duties, as development of marketing plans, market analysis, surveys, and promotion for the Electronic Division.o-Coordinating workshops and showroom events in the Automotive Car Makers (launching, corporative integration, negotiating with the specialized press, and other activities). Show less

São Paulo Area, Brazil

Jun/00-Dec/02: TECHNICAL COORDINATION OF SUP EXPORT (SINGLE UNIT PRODUCTION) o-Responsible for the direct contact with international customers, acting in the solution of problems with exported vehicles. Coordinated together with the assembling unit the implementation of new models and modification of existing ones. Responsible for taking care of customer’s necessities such as inquiries related to the shipping, handling and delivering for new markets, as well as the elaboration of sales… Show more Jun/00-Dec/02: TECHNICAL COORDINATION OF SUP EXPORT (SINGLE UNIT PRODUCTION) o-Responsible for the direct contact with international customers, acting in the solution of problems with exported vehicles. Coordinated together with the assembling unit the implementation of new models and modification of existing ones. Responsible for taking care of customer’s necessities such as inquiries related to the shipping, handling and delivering for new markets, as well as the elaboration of sales manuals. o-Elaborating Catalogues for foreign Sales Market (from beginning-to-end with McCann Erickson Advertising). o-Organizing events for visitors and accompanied them during their visits to GMB facilities.May/98-Jun/00: TECHNICAL COORDINATION OF CKD EXPORT (COMPLETELY KNOCK DOWN) o-Working closely with international customers to solve problems of erroneous shipment (short and/or wrong) in CKD kit’s, coordinating several pilots run abroad, as Ecuador, Colombia and Venezuela. Show less

São Paulo Area, Brazil

Jan/97 to May/98: SALES AREA - EXPORTATION OF PARTS AND ACCESSORIESo In direct contact with international customers, I was responsible to coordinating the process and the receiving of Spare Parts orders.Jan/96 to Jan/97: TRAINING IN THE SALES and EXPORT AREA OF SUP VEHICLES o Working in close contact with international customers, negotiated the Forecast, and managed the receiving and processing of orders, coordinated shipments in conjunction with the Logistic and Billing areas.

Mba – Enterprise Management, Enterprise Management

Pec - Extended Specialized, Marketing Administration

Bacharel, Structure Engineering

My first Year of this Engineering Course I made in the Mauá (Engineering School)

Module, International Marketing And Investment Finance

Course, Intrepreneurship