Drive incremental growth for Coca-Cola FEMSA (+30M USD net revenue & 5M USD profit) through the development of the Spirits category.I work alongside the team to design and execute the commercial strategy that is specific to each channel and territory. My main focus is on generating partnerships with top brands in the industry, from affordable portfolios to premium segments, negotiating effectively, improving profitability and ROI, expanding coverage, increasing average tickets, and staying on top of market trends and competitors. I am responsible for overseeing and directing the performance architecture and implementation of important investments, ensuring their success.

Development, implementation, and execution of marketing strategies, branding, and partnerships, with different objectives such as brand positioning, increasing awareness, and acquisition of clients, vendors, and strategic allies. Transversal media campaigns and strategies based on data. Creation and execution of a business model to generate income through strategic allies. Responsible for the marketing budget.

Communication and fundraising strategies with clients, allies, business partners and collaborators.• Creation of strategic alliances focused on fundraising and brand positioning• Creation and execution of the main fundraising initiatives through banking products and alliances• Information analysis focused on customer experience• Content generation and administration of BBVA Foundation’s main web page• Design and execution of marketing and corporate communication strategies• Organization and execution of BBVA’s Corporate Volunteer Program• Budget administration of 50 million pesos for marketing, social media, and corporate communications

Fundraising initiatives and projects with NGOs in BBVA Foundation• Strategic control over the fundraising plan and budget• Development of different strategies to increase the number of donors/clients• Management of relations with NGOs, as well as monitoring different alliance projects.

Execution of the social strategies of Televisa Foundation • Coordination and execution of social programs supported by “Gol por México”• Attention to commercial allies and business areas• Planning and execution of campaigns, events, recordings and press conferences for mass media and social networks • Coordination and execution of the Corporate Volunteer Program