Ricardo Celaya Origel

Ricardo Celaya Origel Email and Phone Number

Creando lealtad de tus clientes @ Estrateca
monterrey, nuevo leon, mexico
Ricardo Celaya Origel's Location
Monterrey, Nuevo León, Mexico, Mexico
Ricardo Celaya Origel's Contact Details

Ricardo Celaya Origel work email

Ricardo Celaya Origel personal email

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About Ricardo Celaya Origel

Estrateca es una agencia internacional de marketing relacional especializada en desarrollo, implementación y operación de Programas de Lealtad. A través de un servicio integral que incluye el sistema CRM loyalsense, la atención a clientes, soporte técnico y operativo a sucursales y el desarrollo e implementación de las estrategias de fidelidad definidas específicamente para tu negocio.Entre nuestros clientes están: Alsea, Las Alitas, Home Depot México, El Pollo Pepe, Juan Valdéz (Paraguay), Wendco PR (Wendy's, Longhorn, Sizzler, Applebee's, Famous Dave's and Olive Garden in Puerto Rico), Taco Bell International (Costa Rica), Margaritaville Caribbean (Jamaica) y Wendy's-Aetos (Bahamas).Estrateca is an international relationship marketing firm which its main purpose is to maximize a loyalty program’s profitability from our customers by reducing the cost of implementation, leverage our expertise to reduce the learning curve, decrease the risk of failing to launch a successful and attractive loyalty program, in addition to offering a vast compendium of strategies based on relationship marketing’s best practices.Estrateca supports you in the design, implementation and operation of your loyalty program:• Program strategy development and implementation • Promotional strategy integration• Definition of operational and technological resources• Design of the operating platform (Loyalty CRM, Mobile App, Online Ordering, etc)• Antifraud monitoring• Program training and deployment• Operation and monitoring• Customer service • Measuring program’s ROISome of our clients: Alsea, Las Alitas, Home Depot México, El Pollo Pepe, Juan Valdéz (Paraguay), Wendco PR (Wendy's, Longhorn, Sizzler, Applebee's, Famous Dave's and Olive Garden in Puerto Rico), Taco Bell International (Costa Rica), Margaritaville Caribbean (Jamaica), and Wendy's-Aetos (Bahamas).

Ricardo Celaya Origel's Current Company Details
Estrateca

Estrateca

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Creando lealtad de tus clientes
monterrey, nuevo leon, mexico
Website:
estrateca.com
Employees:
9
Ricardo Celaya Origel Work Experience Details
  • Estrateca
    Co-Founder, Cfo And Business Development Vp
    Estrateca Jun 2011 - Present
    Monterrey Area, Mexico
    Responsable del desarrollo de nuevos negocios, gestión y arranque de nuevos proyectos, alianzas estratégicas, planeación financiera y estratégica, administración y finanzasNew business development responsible, new projects launch, strategic alliances, financial and strategic planning, finance and accounting
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  • Grupo Oneo (Domos)
    Controllership Director
    Grupo Oneo (Domos) Nov 2009 - Nov 2010
    Main Responsibilities:Controlling, Inventories Management, Financial Planning, Projects Financial Evaluation, Costing, Accounting, Legal, Fiscal, Budgeting, Internal Control Functional Leader during ERP implementation for more than 60 companies.
  • Grupo Corporación Control
    Corporate Controller
    Grupo Corporación Control Mar 2006 - Aug 2009
    Main Responsibilities:Controlling, Inventories Management, Financial Planning, Projects Financial Evaluation, Costing, Accounting, Legal, Fiscal, Budgeting, Internal Control Functional Leader during SAP – ERP implementation (FICO Modules) for more than 20 companies.Achievements:• SAP Implementation Plan Completion on Time (9 months)• Controlling Department Restructure• Accounting Manual Design and Preparation (establishing accounting procedures and standardization)•… Show more Main Responsibilities:Controlling, Inventories Management, Financial Planning, Projects Financial Evaluation, Costing, Accounting, Legal, Fiscal, Budgeting, Internal Control Functional Leader during SAP – ERP implementation (FICO Modules) for more than 20 companies.Achievements:• SAP Implementation Plan Completion on Time (9 months)• Controlling Department Restructure• Accounting Manual Design and Preparation (establishing accounting procedures and standardization)• Financial Planning and Budget Model development• Capex Investment Projects Evaluation Model development• Strategy Plan for Medium and Long-term integration• Financial restructure preparation and implementation• Corporate Cost Reduction Plan preparation, coordination and follow-up• Tax Savings for more than $90 Millions USD • Corporate Legal Restructure (companies consolidation) achieving more than $20 Millions USD in savings Show less
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  • Grupo Proeza
    Controller / Sales Manager
    Grupo Proeza Feb 2004 - Mar 2006
    Finance and Administration Department Responsible: Accounting, Fiscal Planning, Financial Analysis, Cost Analysis,Budget preparation and monitoring, Strategic Projects Leader, Financial and Strategy Planning, InvestmentRelationship, Project Evaluation. Sales Department Responsible: Sales Force supervision and coordination (Mexico-USA), Customer Service, Quotations.Achievements:• ERP Design and Implementation• Cost System design, development and implementation• US… Show more Finance and Administration Department Responsible: Accounting, Fiscal Planning, Financial Analysis, Cost Analysis,Budget preparation and monitoring, Strategic Projects Leader, Financial and Strategy Planning, InvestmentRelationship, Project Evaluation. Sales Department Responsible: Sales Force supervision and coordination (Mexico-USA), Customer Service, Quotations.Achievements:• ERP Design and Implementation• Cost System design, development and implementation• US Market penetration achieving 5 New Clients during First Year Show less
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  • Teleperformance Mexico
    Financial Planning Manager
    Teleperformance Mexico Jun 1999 - Dec 2003
    Main Responsibilities:Financial Analysis, Budget Preparation and Monitoring, Strategic Projects Leader, Financial and Strategy Planning, Investment Relationship, Project Evaluation, Merkafon International Controller (US Subsidiary), New Business Development. Achievements:•Business Plan Development, ERP Implementation (JD Edwards)•Payroll Systems Automatization (Labor Cost reduction around 5% vs. previous manual system, total annual savings of $1.5 Millions USD)•Costing… Show more Main Responsibilities:Financial Analysis, Budget Preparation and Monitoring, Strategic Projects Leader, Financial and Strategy Planning, Investment Relationship, Project Evaluation, Merkafon International Controller (US Subsidiary), New Business Development. Achievements:•Business Plan Development, ERP Implementation (JD Edwards)•Payroll Systems Automatization (Labor Cost reduction around 5% vs. previous manual system, total annual savings of $1.5 Millions USD)•Costing Systems design, development and implementation•Acquisition Coordination of a US Company (Merkafon International), valuation, Due Diligence, negotiation and Takeover•Acquisition Responsible of Merkafon by a International Conglomerate true an investment banking support, potential investors presentation, Due Diligence preparation and Take over coordinator •Acquisition coordination of Mexico City Company (Business evaluation, due diligence, negotiation and take over) •Analysis and evaluation of a new location for a Call Center in South and Central America •Analysis and evaluation of a new location for a Call Center in USA•Total Annual Savings of more than $2 Millions USD Show less
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  • Uniexcel Management Systems Mexico
    Sr Consultant
    Uniexcel Management Systems Mexico Jul 1998 - May 1999
    Projects:A Packaging Division - Masterpack (CYDSA) Cost Analysis, Cost System Development and Implementation, Cost Reduction Program design and implementation, Business Intelligence (Powerplay-Cognos) implementation, Production Process analysis to develop a production program and planning with a cost reduction orientation.B Environmental Division (CYDSA) Strategically Models Design, Strategy Planning, Downsizing Plan preparation and implementation, Business Viability… Show more Projects:A Packaging Division - Masterpack (CYDSA) Cost Analysis, Cost System Development and Implementation, Cost Reduction Program design and implementation, Business Intelligence (Powerplay-Cognos) implementation, Production Process analysis to develop a production program and planning with a cost reduction orientation.B Environmental Division (CYDSA) Strategically Models Design, Strategy Planning, Downsizing Plan preparation and implementation, Business Viability Evaluation and SOS Plan, Cash Flow Model Development. C Chemical Division (CYDSA) Financial Analysis, Process and Procedures Evaluation and Redesign, Financial Indicators Development oriented to support and leverage Decision Making Process using Relevant Cost Analysis. Show less
  • Tubos De Acero De Mexico
    Cfo Advisor
    Tubos De Acero De Mexico Jun 1997 - Aug 1997
    Summer ProjectFiscal and Financial Project. Intercompanies' operations analysis from a Transfer Price Analysis in order to support the operations,Variable Cost Analysis, Standard Cost Analysis, Intercompanies Pricing Model development, General Management PerformanceEvaluation System Development through operational and financial indicators.Other Projects and TrainningTeleperformance Brazil Administration Assessment Project; Feb 2004Analysis and evaluation of the… Show more Summer ProjectFiscal and Financial Project. Intercompanies' operations analysis from a Transfer Price Analysis in order to support the operations,Variable Cost Analysis, Standard Cost Analysis, Intercompanies Pricing Model development, General Management PerformanceEvaluation System Development through operational and financial indicators.Other Projects and TrainningTeleperformance Brazil Administration Assessment Project; Feb 2004Analysis and evaluation of the Finance and Administration Process, Finance and Administration OrganizationalRestructure.Call Center Acquisition Advisory (Monterrey, Mexico) Jun 2005Evaluation and valuation of a Call Center Acquisition by Carlyle Group.SAP Training Jul 2006Training Program FI and CO Modules for SAP R3. Show less

Ricardo Celaya Origel Skills

Business Development Strategic Planning Finance Business Strategy Negotiation Financial Analysis Business Planning Management New Business Development Team Leadership Crm Start Ups Budgets Analysis Forecasting Mergers And Acquisitions Business Intelligence Budgeting Strategic Financial Planning Mergers Financial Modeling Change Management Project Planning Due Diligence Leadership Financial Reporting Corporate Finance Management Consulting Entrepreneurship Sap Customer Relationship Management Financial Planning Loyalty Programs Loyalty Marketing Customer Loyalty Management Customer Loyalty Measurement Building Customer Loyalty Crm Integration Data Analysis

Ricardo Celaya Origel Education Details

Frequently Asked Questions about Ricardo Celaya Origel

What company does Ricardo Celaya Origel work for?

Ricardo Celaya Origel works for Estrateca

What is Ricardo Celaya Origel's role at the current company?

Ricardo Celaya Origel's current role is Creando lealtad de tus clientes.

What is Ricardo Celaya Origel's email address?

Ricardo Celaya Origel's email address is rc****@****.net.mx

What schools did Ricardo Celaya Origel attend?

Ricardo Celaya Origel attended Ipade Business School, London Business School, Tecnológico De Monterrey.

What skills is Ricardo Celaya Origel known for?

Ricardo Celaya Origel has skills like Business Development, Strategic Planning, Finance, Business Strategy, Negotiation, Financial Analysis, Business Planning, Management, New Business Development, Team Leadership, Crm, Start Ups.

Who are Ricardo Celaya Origel's colleagues?

Ricardo Celaya Origel's colleagues are Eduardo Palacios, Irwin Gael Martinez Govea, Laura Diaz, Javier Alejandro, Soporte Gps, Alexandra Hernández, Edgar Aguilar.

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