Management and direction of marketing strategies for brands in the Hospitality, Real Estate, Hotels, Medical Tourism, and Insurance industries.I lead a creative team composed of visual artists, graphic and web designers, as well as specialists in tourism and hospitality, all focused on delivering innovative and effective solutions for our clients.

Only 2 out of 10 Mexicans save enough for a dignified retirement, and less than 30% have any form of insurance.This reality motivated me to become a certified Agent by the National Insurance and Bonding Commission, after having worked on digital advertising campaigns for AXA agents in Nayarit. That collaboration gave me a close look at Mexico’s savings culture and the perception of insurance, particularly among millennials and centennials.Today, through Millennial Financiero, we… Show more Only 2 out of 10 Mexicans save enough for a dignified retirement, and less than 30% have any form of insurance.This reality motivated me to become a certified Agent by the National Insurance and Bonding Commission, after having worked on digital advertising campaigns for AXA agents in Nayarit. That collaboration gave me a close look at Mexico’s savings culture and the perception of insurance, particularly among millennials and centennials.Today, through Millennial Financiero, we share strategies and tips on saving and personal finance to help people achieve their financial goals while navigating the economic challenges of this new decade. Show less

Market development for the fastest growing hotel chain in the world and largest in Asia. Executive presentation for independent hotel owners; prospecting, negotiation and closing sales.

Development and execution of Marketing projects for Marlboro, Chesterfield and Benson & Hedges brands in on-trade channels: nightclubs, restaurants, festivals, universities and industrial areas.Event management, castings and development of BTL promotion and activation strategies through advertising agencies in Chihuahua, Baja California Norte, Nuevo León, Sonora and CDMX.

Creative direction in the promotion and operation of student trips in beach destinations in Mexico.Management of new e-commerce sales strategies, social networks and brand design.Management in the integration of digital tools for business communication, sales, as well as the development of the administrative, logistic and interaction portal with clients (The best in the group tourism market).

Creation and coordination of sales teams in the State of Chihuahua and management of up to 250 brand ambassadors in the region.Training of new sales teams in Chihuahua, Coahuila, Jalisco and CDMX. Sales increase in territory by + 50% in 3 years.Logistics and transfer of more than 2,500 students per year from across the state to beach destinations.

Operational coordinator in development of graduation trips and congresses in Puerto Vallarta Jal. and Los Cabos B.C.N. Logistics of transfer, development and execution of events (+ 4,000 students at destination).Commercial relationship with service providers: advertising agencies, marketing, entertainment, alcohol brands, nightclubs, hotels and transport companies.

Sales representative in generational trips in Cd. Chihuahua and coordination of up to 100 brand ambassador students. Achievements: Increase in sales of the place by 25% and recognition of first place in sales nationwide (+ 800 new customers annually).