Dynamic business marketing and communications leader with 20+ years of experience driving commercial success of multiple businesses/brands through strategic planning and delivery of key marketing and promotional projects.Planner and developer of successful multimedia campaigns, customer journey roadmaps, and brand plans for establishing brand presence, boosting product sales, and positioning macro-scale businesses within highly competitive markets. Demonstrable success integrating all marketing pillars and collaborating with clients and industry experts to generate leads, analyze KPIs, optimize customer engagement, and amplify brand awareness across multimedia platforms. Expert at creating communications and marketing strategies and producing engaging content to capture target consumers and achieve sales and business goals.Lead the integrated spectator journey planning, services matrix, and risks mitigation plan to form Spectator Experience Master Plan, obtaining 94% positive satisfaction index from spectators in final survey.Collaborated with digital platforms to introduce innovative sales channels as part of growth marketing strategy, thereby positioning Hyundai as the first automaker to conduct sale on WhatsApp bot and Instashop and first to establish store inside Mercado Livre.Designed and launched Paralympic Games’ promotional campaign on multiple digital media platforms to garner 100M+ global views and facilitate record sale of 2M+ tickets (second best tickets’ sale ever); won Effie Awards and D&AD Professional Awards in 2017, Cannes Lions Award in 2016, and noteworthy mention for Best Use of Social Networks by UOL in 2015Won Best Automotive Campaign award at COTY in 2022 for successfully directing Hyundai’s Creta New Generation launch campaign, thereby contributing to Creta’s recognition as best-selling compact SUV within one month of launch; campaign earned highest segment-specific viewership on YouTube.