Ricardo Cortes Email and Phone Number

Lead the growth of the company in 4 areas: 1) Property Management; 2) Portfolio Investment, 3) Property Development, 4) Flipping, in 2 continents, 3 countries Mexico, USA, Spain and, presence in more than 10 cities

Reports to Latam VP, accountable for all aspects of the Company, including Strategic Planning, Commercial, Sales, E-Commerce, Marketing, Finance, Legal, HR, Retail Stores; Stakeholders Management, including Government, Communities and NGO’s. P&L accountability. Sales: $200 MM USD, +400 M SKU’s (32 categories), 4 DC’s, +20 Retail Stores, 40 M customers (from Large corporate accounts to Mid/Small companies), across diverse industries (Manufacturing, Commercial, Services), thru diverse channels… Show more Reports to Latam VP, accountable for all aspects of the Company, including Strategic Planning, Commercial, Sales, E-Commerce, Marketing, Finance, Legal, HR, Retail Stores; Stakeholders Management, including Government, Communities and NGO’s. P&L accountability. Sales: $200 MM USD, +400 M SKU’s (32 categories), 4 DC’s, +20 Retail Stores, 40 M customers (from Large corporate accounts to Mid/Small companies), across diverse industries (Manufacturing, Commercial, Services), thru diverse channels (Field & Phone Sales, E-Commerce, Stores), Directed a team of +900 associates, 11 Directors reporting to me (Sales, Commercial, Finance, Marketing, Operations, IT, HR, Legal, Strategic Planning, E-Commerce Retail Branches)• Led major business turnaround, 2X the OI in 2 years by defining a new Strategic Direction of the Company, segmenting our sales approach, growing revenues by +15%, improving margins by 40 bps (during the pandemic), increasing productivity by +25%, reducing Opex by -6% (optimizing the Branch and Supply network, moving to a 100% Digital Marketing), Driving OI Margin from 7 to 14%• Transformed the e-commerce platform form Hybris to Vtex, gaining user experience, search improvements and easiness to transact, growing e-commerce sales by +120% to 25% of sales• Improved Customer experience in our retail stores, closing underperforming stores, opening new ones in white spaces, growing +12%• Improved organizational climate by fostering a collaborative agile culture, reaching high Engagement Scores: 93%, +25 pts vs previous survey Show less

Reported to Mexico BU CEO, accountable for Commercial Strategy and Execution for all channels, including: Traditional, Supermarkets, Convenience, On Premise for the total portfolio and categories (Soft Drinks, Juices, Water, Milks, Yogurt, Teas, Coffee, Isotonic), +90 brands, +1000 SKU’s. Leading the Strategy & Relationship with the organized trade (Supermarkets, Convenience and On-Premise). Directed a team of +80 Associates, including 6 Directors. Directly accountable for the growth of 20% of… Show more Reported to Mexico BU CEO, accountable for Commercial Strategy and Execution for all channels, including: Traditional, Supermarkets, Convenience, On Premise for the total portfolio and categories (Soft Drinks, Juices, Water, Milks, Yogurt, Teas, Coffee, Isotonic), +90 brands, +1000 SKU’s. Leading the Strategy & Relationship with the organized trade (Supermarkets, Convenience and On-Premise). Directed a team of +80 Associates, including 6 Directors. Directly accountable for the growth of 20% of the System’s revenues: $ 2 B USD, OI: $240 MM USD, annual budget of +$150 MM USD• Consistently grew the Modern Channel above all other competitors which position Coca-Cola as a top contributor for the growth of our customers (Wal-Mart, Oxxo, Alsea, Cinepolis, etc), 3X total company, +4 share points by:o Developed Commercial Strategies & Initiatives for present & future growth: Modernization and Digitalization of the Traditional Channel, a process to plan and execute per customer (+1 MM), a process to manage an increasing and complex portfolio in a limited space (Category Management for the traditional channel)o Led the strategic plan to recruit two emblematic accounts, to ensure recruitment for a total beverage portfolio (access to 348 MM people): Cinemex, KFC/Pizza Hut, while reducing total investment, -$30 MM Dlls Show less

Reported to LA Commercial VP, accountable for the design of strategic new commercial solution/business models for business initiatives, which are maturing in the near-term for all countries, including: Brazil, Argentina, Chile, Colombia, Mexico, Central America and Caribbean). Individual Contributor, $4,160 MM USD, +2,000 associates• Created a New Business Model to introduce an Integrated Brewed Beverage Platform for Global Expansion, implemented initially for the traditional channel in… Show more Reported to LA Commercial VP, accountable for the design of strategic new commercial solution/business models for business initiatives, which are maturing in the near-term for all countries, including: Brazil, Argentina, Chile, Colombia, Mexico, Central America and Caribbean). Individual Contributor, $4,160 MM USD, +2,000 associates• Created a New Business Model to introduce an Integrated Brewed Beverage Platform for Global Expansion, implemented initially for the traditional channel in Brazil, Chile and Argentina: +5 M equipment installed, 50 routes• Led with Mastercard, a project to eliminate the use of cash in our commercial routes, implemented the solution in Curitiba Brazil, reducing the use of cash by 20%• Developed Strategic Framework, to leverage Emerging Commercial Technologies, connect and Scale all initiatives related to the Digital World, spark several digital projects: Traditional, SFA, Dynamic Segmentation. Show less

Reported to Latin Center CEO, accountable for all aspects of the Coca-Cola Company BU, including: Strategic Planning, Franchise, Commercial, Customer and Consumer Leadership; Stakeholders Management, including Government, Communities and Organizations. P&L accountability for the Andean Region (Colombia & Ecuador). OI: $120 MM USD, 2 GM and supporting key functions reporting to me (Finance, Marketing, Operations, Technical, Human Resources, Public Affairs), +30 Brands, 8 categories, +700 SKU’s… Show more Reported to Latin Center CEO, accountable for all aspects of the Coca-Cola Company BU, including: Strategic Planning, Franchise, Commercial, Customer and Consumer Leadership; Stakeholders Management, including Government, Communities and Organizations. P&L accountability for the Andean Region (Colombia & Ecuador). OI: $120 MM USD, 2 GM and supporting key functions reporting to me (Finance, Marketing, Operations, Technical, Human Resources, Public Affairs), +30 Brands, 8 categories, +700 SKU’s, +80 associates.• Doubled the Business in 5 years, from $60 to $120 MM USD, driving 9 share points, from 4 brands, in one category, to a Total Beverage Co with leading brands across multiple categories, integrating 2 major acquisitions. • Led the Business in Ecuador to grow at a 2-digit growth rate, for 5 years, amid country’s complex transition into a new political and economic system.• Improved the Company perception in Colombia by launching several projects: Reforestation, Nutritional Beverages, Reinsertion program, fruit export program, revamping its place in MERCO Most Admired Company: from 16 to 6, #1 among international companies. • Improved organizational climate by fostering a collaborative agile culture and developing local talent to “export” +10 executives, reaching high Engagement Scores: 94, + 16 pts. vs. Top Companies. Show less

Reported to South Latin CEO, accountable for all aspects of the Coca-Cola Company BU, including Strategic Planning, Franchise, Commercial, Customer and Consumer Leadership. Stakeholders Management, including Government, Communities and Organizations. P&L accountability for Peru. OI: $40MM USD, functions reporting: Finance, Marketing, Operations, HR & Public Affairs, +20 brands, 5 categories, +500 SKUs; +60 associates• Led major business turnaround of the System Profit, from -$5 to +$70 MM… Show more Reported to South Latin CEO, accountable for all aspects of the Coca-Cola Company BU, including Strategic Planning, Franchise, Commercial, Customer and Consumer Leadership. Stakeholders Management, including Government, Communities and Organizations. P&L accountability for Peru. OI: $40MM USD, functions reporting: Finance, Marketing, Operations, HR & Public Affairs, +20 brands, 5 categories, +500 SKUs; +60 associates• Led major business turnaround of the System Profit, from -$5 to +$70 MM USD, by merging two bottling systems that enabled revenue realization thru an optimized Price & Package architecture and world class execution • Achieved significant efficiencies across the value chain and driving market share thru a winning picture of success at the POS & created the “value wall”, a game changing practice in retail that was exported globally Show less

Reported to Operations VP, accountable to strategically develop one third of México, customizing and maximizing National Initiatives while developing local initiatives to address economic, cultural and competitor realities. OI: $250 MM USD, Functions reporting: Marketing, Commercial and Finance, Total Portfolio, +20 Associates• Continuously overcontribute to the Mexico BU results, in terms of Volume, Revenues, Share and Profits

Reporting to Mexico CMO, accountable for the Marketing efforts of teens and water brands. +10 Associates• OI: $115 MM USD, managed all aspects of brand development & strategy, including advertising, media, promotions, packaging, across three different brand targets which include pre-teens, teens, and adults.Achievements • Led the Strategies and initiatives to reposition Sprite towards teens, becoming the #2 Brand in the portfolio• Repositioned Delaware Punch from an adult to a… Show more Reporting to Mexico CMO, accountable for the Marketing efforts of teens and water brands. +10 Associates• OI: $115 MM USD, managed all aspects of brand development & strategy, including advertising, media, promotions, packaging, across three different brand targets which include pre-teens, teens, and adults.Achievements • Led the Strategies and initiatives to reposition Sprite towards teens, becoming the #2 Brand in the portfolio• Repositioned Delaware Punch from an adult to a children’s brand. Led full architecture study to determine positioning and marketing mix• Led the production and/or adaptation of 20 television commercials per year with US$1.25MM Show less