Ricardo Cunha Lopes Email and Phone Number
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Ricardo Cunha Lopes personal email
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I’m a marketing executive with a professional interest in marketing strategy and communication management. I´m also a Ph.D. researcher @FEUP working to understand human behavior through digital footprints. I enjoy sports. Running has become a tool for problem-solving, and surfing is where I clean my head.The top insights I retain from my professional experiences are these: 1. The secret to growing your brand is to build market-based assets. The real challenge of marketing is all about availability – available in mind and the store. And these come in two dimensions: – maximized distribution (physical availability); – and clear and distinctive branding using sensory cues (colors, logo, design…) that are easy to remember and recall. 2. Embrace sustainability. Your commitment to people, the environment, and social responsibility builds trust with consumers and employees. 3. Want Loyalty? Get a Dog.Cheers.R
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Head Of MarketingBarbot May 2024 - PresentPortugal -
Faculty LecturerIpam Jul 2019 - PresentPortoMarketing: GLOBAL MASTER lecturer.COURSE UNIT: Marketing Future Cast -
Doctoral ResearcherFaculdade De Engenharia Da Universidade Do Porto Sep 2018 - PresentPorto Area, PortugalDrive Performance Marketing using customer profiles through AI models grounded on cognitive, behavioral and social psychology. -
Head Of Growth Marketing & CommunicationLola Market Nov 2021 - Jul 2023Madrid E Região- internal and external communication management; - growth and retention marketing strategy and ops;- branding. -
Head Of Growth Marketing & CommunicationMercadão Jun 2021 - Jul 2023Portugal- internal and external communication management; - growth and retention marketing strategy and ops;- branding. -
Head Of Digital And Marketing StrategyLoba.Cx Sep 2018 - Jun 2021PortugalAs head of the department, I was accountable for the P/L of the business unit, managing a cross-functional team of 10 marketing consultants.From EU projects (Biovoices, Biobridges, Hubit...) to leading brands (Hyundai, Serralves, Lion of Porches...) the team led partners' digital communication efforts and performance campaigns, following a 3-point growth framework: brand salience; acquisition campaigns; CRM campaigns. -
Head Of Marketing CommunicationSpar International Aug 2015 - Aug 2018PortugalAs the Head of the Marketing team, my responsibilities included: - External Relations with i) local authorities regarding licensing and inspection and ii) NGOs for community-related projects. - Brand Management, implementing seasonal and promotional campaigns working on brand salience and customer engagement. - Iteration of in-store visuals and promotional communications. - Development of SPAR Portugal private label. -
Head Of Business UnitSonae Capital Jan 2014 - Jun 2015Porto Area, PortugalSuccessfully created and led the Sport Event business unit, achieving the company's goals and objectives.Identified new business opportunities and developed partnerships with strategic partners, driving revenue growth through two strategic levers: i. ticketing and ii. sponsorship. Collaborated with cross-functional teams to ensure that all business unit activities were aligned with the company's goals and objectives, fostering Solinca brand's image. -
Senior Marketing ManagerSonae S&F Aug 2004 - Feb 2014PortoAt SportZone, I led Social Responsibility projects and Public Relations, through which we created a successful strategy that enhanced the community footprint and drove business growth in Iberia. I managed several social responsibility initiatives through sport event campaigns, fundraising ~500k€ for NGOs like Red Cross, IPO, and Unicef, underlying our commitment to our community. My responsibilities also included managing athlete sponsorship & endorsement deals with key opinion leaders to support our product development program for Deeply and Berg brands. I also managed seasonal ATL advertisement campaigns, overseeing agency pitch and media negotiation. -
University TeacherInstituto Universitário Da Maia - Ismai 2003 - Jul 2011Lecturer: - Communication; - Event Management. -
Business Development ManagerFc Porto Jan 2000 - Jul 2004PortoAt FC Porto, my role included market benchmark and sponsorship management. I implemented the New Business and Corporate Marketing Plan for the venue Estádio do Dragão, a milestone through which we enhanced the corporate fan experience and implemented a sustainable commercial offer seized to the Portuguese market. I also had Key-Account responsibilities regarding Sponsorship Management for non-professionals leading club teams, and monetizing their commercial assets (jerseys, timeline).
Ricardo Cunha Lopes Skills
Ricardo Cunha Lopes Education Details
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Artificial Intelligence In Marketing
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Artificial Intelligence -
Global Management -
Language VipSpanish Language -
DynergieLeadership
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Business Administration And Management, General -
Sport And Fitness Administration/Management
Frequently Asked Questions about Ricardo Cunha Lopes
What company does Ricardo Cunha Lopes work for?
Ricardo Cunha Lopes works for Barbot
What is Ricardo Cunha Lopes's role at the current company?
Ricardo Cunha Lopes's current role is Marketing & Communication Director | Ph.D. Researcher @ FEUP | Lecturer @ IPAM.
What is Ricardo Cunha Lopes's email address?
Ricardo Cunha Lopes's email address is ri****@****ail.com
What is Ricardo Cunha Lopes's direct phone number?
Ricardo Cunha Lopes's direct phone number is +3519394*****
What schools did Ricardo Cunha Lopes attend?
Ricardo Cunha Lopes attended Faculdade De Engenharia Da Universidade Do Porto, Udacity, Mit Sloan School Of Management, Porto Business School, Language Vip, Dynergie, Universidade Católica Portuguesa - Centro Regional Do Porto, Instituto Universitário Da Maia - Ismai.
What skills is Ricardo Cunha Lopes known for?
Ricardo Cunha Lopes has skills like Marketing Strategy, Team Management, Event Management, Sponsorship, Business Strategy, Sports Marketing, Strategy, Marketing Management, Team Leadership, New Business Development, Management, Project Management.
Who are Ricardo Cunha Lopes's colleagues?
Ricardo Cunha Lopes's colleagues are Fátima Teles, Jorge Pereira, Barbot Sal, Antonio Rodrigues, João Alves, Aires Pereira, Carlos Ramos.
Not the Ricardo Cunha Lopes you were looking for?
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Ricardo Gil Dias Lopes da Cunha
Técnico Superior Especialista De Orçamento E Finanças Públicas Da DgtfLisboa -
Ricardo Lopes da Cunha
Bragança Paulista, Sp
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