Ricardo E. Muñoz Email & Phone Number

I'm passionate about innovative marketing strategies, collaborating on new projects. Open to networking opportunities and exciting ventures in the world of product marketing.🚀 Product Marketing Leader with a Passion for InnovationI am a seasoned Product Marketing Manager with a proven track record of driving marketing strategies and go-to-market initiatives. Currently leading all B2B marketing efforts at Kueski, a remote-based role in Mexico, I orchestrate comprehensive marketing campaigns, manage training and communication materials, and execute successful go-to-market strategies for new features and strategic merchants.As a Product Marketing Senior Lead at Kueski, I directed efforts for in-store BNPL products, overseeing 360° marketing campaigns for B2C users and creating sales enablement materials for B2B merchants. Notable accomplishments include developing a catalog of Point-of-Purchase (PoP) materials and launching an automated platform for materials deployment. I led impactful campaigns during Mexico's main seasonalities, including BTL activations across the country.🌐 Cross-Functional Experience:Prior to my role at Kueski, I served as the R&D Project Lead at Caffenio, spearheading initiatives for OXXO's fast-food beverage category in a cross-functional B2B environment. As a B2B Sales Product Specialist, I managed the cold beverage account with OXXO, driving nationwide strategy, new concept deployments, and publicity efforts to directly impact business growth.💡 Entrepreneurial Ventures:As the Managing Partner at Creativo Fresco, I led a business unit, overseeing daily operations, staff management, and strategic planning. Additionally, as the Project Development Manager, I successfully raised 6 million in the first round of investment for a restaurant project, showcasing my ability to build attractive business models for investors.

Listed skills include Microsoft Office, Microsoft Excel, Powerpoint, Research, and 17 others.