• Build the categorization of the channel by type of sale and follow-up plans according to the business vertical.• Develop and execute the commercial and marketing strategy for the fulfillment of the KPI and sales budget.• Analyze the volume of products in each of the accounts, product logistics, actual sales and inventory.Achievements:• I sold the Banco de Bogotá project for a total of USD 600K, achieving a channel growth of 25% vs 2021.• I managed to close the KFC project generating income of USD 300K.• I fulfilled 100% the Sales quota 2021 and H1 2022.

Develop and manage the commercial go to market strategy for 11 countries in Central America and the Andean Region. • Design and execute the account plan and marketing plan with each of the distributors in the territory. • Lead the training of the sales force of the wholesale distributor and generation of demand in specialized sectors. Achievements: • Guaranteed compliance with the sales budget of USD 2.5 million/year, achieving a 25% growth in sales compared to 2019.

Design and implement channel development strategies for Elite Partners in Colombia and Ecuador. • Execute and implement training plans and commercial support to the sales group of the channel in the end user. • Design marketing plans to generate demand and negotiate projects and business relationships with key customers. Achievements: • Negotiated projects with medium and large entities (Telcos, Banking, Education, Government and Commerce) for a total of USD 5M. • Guaranteed the fulfillment of monthly sales of USD 1 million. • I achieved compliance with the sales budget of USD 4.5 million/year.

• Raining, generation and evaluation of product sales strategies. • Participation in the design of the retail price model. • Leadership in inventory purchase processes. Main Achievment:• Achieved 1st place in sales for APC by Schneider Electric for 3 years in a row.2.• I grew 25% in sales in 2008 and 2009.• I managed to position APC within the 5 brands with the best profitability.

• Asesorar proyectos eléctricos residenciales y comerciales. • Diseñar y ejecutar de estrategias de comercialización de materiales eléctricos.• Fidelizar clientes claves en el segmento constructor.Logros:• Cumplí 100% cuota de ventas durante 1 año.