Ricardo Fort Email & Phone Number

Sport By Fort Consulting is a consultancy firm helping investors, sponsors, rightsholders, and athletes build the right sports partnerships. Current and former clients include brands such as HP, Salesforce, AB-InBev, McDonald's, Allianz, Algorand, and many more.

Decades of expertise creating extraordinary sporting hospitality experiences across the globe.

Atlanta, GA, US

Head of Global Sponsorships. Responsible for leading all aspects of the Company’s relationships with the best sports and entertainment organizations in the world, including the International Olympic Committee, FIFA, UEFA, Special Olympics International, gaming publishers, record labels, film studios, etc. Lead a team that negotiates, manages and implement.

Foster City, California, US

• Global stewardship of the Visa brand from its positioning to the expression through products and sponsorships.
• Lead the Creative Excellence development across major multi-country initiatives, establishing guidelines for the use of the Visa brand globally.
• Lead the Sponsorship organization from right holders management through event implementation and hospitality programs for the Olympics, FIFA, NFL and several other high profile events.

Foster City, California, US

• Responsible for matching Visa’s business needs with the world of Sports & Entertainment to drive Company’s and clients’ businesses.
• Led a team (USA and Brazil) in charge of (a) negotiating sponsorship agreements, (b) managing the relationship with right holders and (c) onsite event implementation in countries around the world.
• Managed the relationship with 40+ organizing bodies, athletes, studios and venues including the International Olympic Committee, FIFA, NFL, etc.

Paris, FR

• Global stewardship of top global dairy brands (yogurts) defining strategy, business and investment priorities according to regional needs.
• Responsible for leading a network of marketing teams around the world to grow the Kids, Teens and Dessert Brands.

Atlanta, GA, US

• Head of Marketing in one of Company’s top global markets.
• Responsible for developing portfolio strategies and programs to expand the Company’s leadership in India, Sri Lanka, Maldives, Bhutan, Nepal & Bangladesh.
• Managed a multi-category portfolio (sparkling, juices, water, energy, tea and sports drinks) with a leadership position in all of them, a mix of local and global brands.
• Responsible for building capabilities in Marketing, identifying, hiring and developing local talent and structure the team for accelerating growth.

Atlanta, GA, US

• Responsible for managing a portfolio of brands that account for +60% of the Brazilian soft drinks market (the 3rd largest worldwide).
• Led the sustainability effort (consumer focused initiatives) for Latin America and pilot for the world.

Atlanta, GA, US

• Led the global activation of the 2006 FIFA World Cup sponsorship (150+ countries) impacting Company global volume and revenues during Q2-2006.
• Led the global marketing initiatives related to football including consumer understanding, frameworks, guidelines, communication (from agency brief to advertising production), design, promotions and digital media.

Atlanta, GA, US

• Led the #1 brand in Brazilian market accounting for 40% + of Company’s results;
• Led the sponsorship of large football & music events (national league, Rock in Rio, etc.) delivering results (association of the brand) as high as 10x runner up.

Atlanta, GA, US

Turn around the Sprite business delivering decade-high share (+1.2%) and volume (+27% vs. PY) growth.

Battle Creek, Michigan, US

• Managed all aspects of market-leading brands with significant weight in the company’s sales (70%) and investment (80%).
• One-year special assignment on the sales department leading the relationship with top key accounts (Carrefour and WalMart).

Blackfriars, London, GB

• Selected as one of twenty (among 15,000 applicants) for a two-year cross-functional hands-on training program, gaining experience in marketing, sales, supply chain / logistic and manufacturing.
• Participated in local / regional projects to re-launch four brands, supporting the development of advertising campaigns, merchandising material and packaging.

Bachelor, Civil Engineering

Master Of Business Administration (M.B.A.), Business Administration And Marketing