Ricardo Garcés Castro Email & Phone Number

Bogotá, Distrito Capital, Colombia

Colombia

Delivery of professional services supporting the fulfillment of activities related to the business relationship strategy and objective plans of the area, in accordance with institutional procedures and guidelines.• I increased by 85% the service levels for the channeling of the needs of the productive sector, in development of the strategy of the units of integral attention to the employer - UAIE.• I successfully achieved the maintenance and growth in 135% of key accounts of companies belonging to various economic sectors, in relation to the consumption of the SENA and Public Employment Agency APE services portfolio.• I supported the articulation between the Entrepreneur Comprehensive Care Units -UAIE and the different mission areas of the entity.• I managed the realization of projects of impact at the national level with the companies V.I.P. assigned, economic sectors and/or business associations, fulfilling 125% of the established goals.• I executed in programs, agreements, alliances and operational plans to give an institutional response to the business needs of the key accounts in charge.

Bogotá D.C., Colombia

- Responsible for the direction and development of business and the incursion of the company in Colombia, executing the planof commercialization of the services of the company in the country.- Successfully achieved the opening of A List Partners International in Colombia, a North American company with headquartersin Austin, Texas, USA, whose corporate purpose is to offer EB-5 visas for investors and investment portfolios managed by thecompany in the USA.- I led the development of the company's digital marketing plan to position the company in the market, managing the investmentin the different offline and online channels, with the aim of acquiring new investor clients and potentiate the organic positioning(SEO) and the development of paid campaigns (SEM).- I developed and led the commercial team (5 people in charge), as well as the relationship with the Digital Marketing agencies, to ensure the success of the operation in Colombia. fulfilling 115% of the established goals.- I managed the realization of face-to-face events to contact potential clients and close investment deals offered by the company

Bogotá D.C., Colombia

In charge of the general management and the start up of the company in Colombia, formulating and executing the businessplan, fulfilling the achievement of the annual budgetary goals.- I successfully achieved the opening and growth of Trabajando.com in Colombia since 2009, a multinational company withheadquarters in Chile and present in 11 Latin American countries (Mexico, Colombia, Argentina, Peru, Brazil, Spain, Portugal,among others). Currently, the Trabajando.com Colombia network has more than 250 employment portals nationwide on thewebsites of Universities, Technical and Technological Institutes, Chambers of Commerce, Trade Unions, Business Associations, Public Bodies, Media and Companies, among others.- I built the Labor Community in Colombia, through the development of work portals in the websites of Universities, Chambers ofCommerce, Business Associations and Unions, Municipalities, Media, etc.- I worked as General Manager and Legal Representative, guaranteeing the correct functioning of the company in Colombia, inpermanent coordination with the Head Office in Santiago de Chile.- I commercialized the software developed by the Head Office for HR areas, associated with the Management of Selection Processes, Internal Mobility and Corporate Portals.- I led the Corporate Social Responsibility Project of the company, through the donation of volunteer portals to different foundations.

Bogotá D.C., Colombia

- To lead a consultancy project aimed at increasing the company's sales, developing different product lines for new markets.- I achieved the incursion of Aleaciones Técnicas S.A.S. in new markets, through the implementation of a concentric diversification project, to meet the needs of the Military Industry (INDUMIL).- I implemented the Annual Marketing and Sales Plan, through the execution of strategies that allowed the closing of businesseswith current and potential clients, increasing activities of commercialization of products and services of the company both nationally and internationally, growing the sales in more than 25% with respect to the previous year

Bogotá D.C., Colombia

- Responsible for the creation of the national marketing management to increase the company's revenues, as well as to generate greater positioning and brand recognition.- I increased by 28% the consumption of the portfolio of services by clients and managed to generate new and more profitable businesses for Alpopular S.A., establishing a novel methodology in the prospecting of high value clients, supported by the use oftechnological tools such as BPR, Byington and Legiscomex.- I generated the Annual Marketing Plan, in accordance with the Strategic Plan, conducting market research and analysis, competition studies and implementing new methodologies for prospecting, linking, maintenance and management of customer relations (CRM).- I managed the media plan for commercial guidelines and brand positioning for the generation of new businesses, developingadvertising material, organizing and attending events, and leading strategies that allowed to increase customer loyalty, levels ofsatisfaction and the repurchase of products and services.

- In charge of the marketing area, to increase the company's revenues, as well as to generate greater positioning and brandrecognition.- Systematically generated and analyzed information from internal and external sources, to be used in the strategic planningprocess and in the preparation of the annual budget of the Trust.- Implemented the product and service improvement strategies contemplated in the commercial strategic plan, detecting deviations, representing a 12% increase in customer satisfaction levels and a 10% decrease in claims.- Efficiently managed the relationship with the commercial team of Banco de Occidente and subsidiaries.- Developed and managed the Fiduciaria's advertising material, in coordination with issues related to communication tools, advertising media, website and events with internal and external entities.

Bogotá D.C., Colombia

- Promoted the connection of new clients, providing them with the necessary advice to meet their specific needs in special businesses through the structuring of fiduciary proposals.- I increased customer satisfaction levels and minimized the probability of contingencies occurring, mitigating their economicimpact on the market and image.

Bogotá D.C., Colombia

- I conducted market research for the Bogotá and Sabana regions.- I generated commercial strategies to increase BANCOLOMBIA's participation in the market, together with the personal, corporate and government banks.- Responsible for strategically analyzing prospective clients for the personal, corporate and government banking segments ofthe Bogotá and Sabana regions.- Coordinated special events with current and potential clients.

Bogotá D.C., Colombia

- I coordinated training and development activities for the employees of the Regional Bogotá and Sabana.- Responsible for the optimal operation and administration of a plant of eighty supernumeraries, coordinating their rotation andtraining in function of the existing vacancies.

Mba

Industrial Engineer, Industrial Engineering