We are producing and marketing one of the most exciting brand of premium rum "Auténtico Nativo". Responsible for the International Exports Market. Main coordinator for the Commercial Activities including Budgets, Commercial Strategies, Marketing and Negotiations with importers worldwide.

We are producing and marketing one of the most dynamic brand of white aged & spiced rum "Black Sword".

CER Spirits is an international independent spirits business, with an exciting and diverse portfolio of premium brands, and a world-class production capabilities located in Mexico.We are producing and marketing one of the most dynamic brand of Tequila 100% Agave "Sapiens Bebida de Sabios" and mezcal artesanal "Casa Manglar".Sapiens Bebida de Sabios Tequila 100% Agave (Tequila, Jalisco, México)- Blanco- Ahumado Casa Manglar Mezcal Artesanal (Oaxaca, México)- Espadin- Tobala- Madrecuishe- Ensamble Espadin - Tobala- Ensamble Espadin - Madrecuishe

Responsible for the International Exports Market except USA and Canada. Main coordinator for the Commercial Activities of USDP International in Europe, Latin-america and Asia including Budgets, Commercial Strategies, Marketing and Negotiations with importers within these regions.

- Lead and develop Premium Tequila category team in order to achieve strategic plan and execution of all advertising, promotion, research and marketing initiatives.- Lead a unique re-positioning brand strategy for the company since 1904. (www.casacentinela.com)- Re positioned Cabrito Reposado as a #1 tequila brand in México. - Developing 3 new Premium lines of Tequilas and 2 RTD´s.- Developing all the advertising strategy for launching the new products.- Development, planning and execution of the Corporate Video. (http://www.youtube.com/user/CasaCentinelaChannel#p/a/u/2/xjev0LK6ZrQ)- International and National trade shows.- Contact and negotiation with national and international suppliers and agencies.

- Development of new products and redesign the image.- Administration of the brands- Development of marketing budgets- Development and implementation of promotion strategies on premise and off premise.- Development of marketing plans.- Price Analysis - Advertising- International Fairs- Development of new promotional materials.- Contact and relationship with the advertising agency.- Negotiation with importers.- Manager of Public Relations with importers.- Development and implementation of communications strategies (E-newsletter, poster, product catalogue, promotional material catalogue). - Contact and negotiation with international importers, suppliers, magazines.

- Development and implementation of promotion strategies on premise.- Development of marketing plans.- Development of new promotional materials.- Contact and relationship with the advertising agency.- Negotiation with Asian and Latinamerican importers.- Manager of Public Relations with importers.- Development and implementation of communications strategies (E-newsletter, poster, product catalogue, promotional material catalogue).- Contact and negotiation with international magazines.

- Development and implementation of promotion strategies.- Development of new products.- Design development (leaflets, labels, presentations,banners).- Execution of sales reports.- Contact with advertising and promotion agencies.- Direct negotiation with communications media (radio, television, billboard signs).- Market research: “Low-sodium salt”

- Customer care in the delegation and events’ area.- Customer care in Tequila Express’ area.- Radio and television communications manager.