Ricardo Gomez Email & Phone Number

Dominican Republic

•Manage relationship with strategic partners to develop, grow, and proactively support accounts (Philip Morris Dominicana, Nestle, Corripio, Claro, Altice, Heinz etc)•Manage onboarding of new partners into the Bees Marketplace to increase net revenue. •Create marketing strategies in the BEES ecosystem to target clients for product awareness, traffic or conversion rate. •Identify monetization opportunities to increase the company’s overall profitability and margin. •Work with BEES sales team to identify market opportunities, consumer behavior and purchasing trends. •Develop monthly and quarterly commercial and marketing plans for key partners to increase coverage, product turnover and average order value

Dominican Republic

•Build the 360 media strategy for all brands (Presidente, Modelo, Corona, Stella, Budweiser).•Define the digital KPIs for all the brands in the portfolio.•Develop the acquisition, enrichment and activation plan of our first party data.•Strengthen the reach, ad recall, cost efficiency and positioning of all brands in the digital world.•Lead the Business Intelligence team for data analysis and insight generation. •Design and test in Programmatic planned audiences for all brands.

Dominican Republic

•Develop inventory strategy and relationships with local and regional suppliers.•Coordinate the negotiation strategy to generate efficiencies in costs and savings in the procurement process. •Collaborate with the launch of SKUs and new brands innovation. •Lead and implement the sustainability strategy of the portfolio.•Define loyalty plan for e-commerce to increase user retention and conversion

Dominican Republic

•Design and implement projects to transform the customer experience and journey.•Collaborate with Marketing and Sales to define new products and services. •Redesign products and services aimed at the young consumers to increase engagement. •Establish processes to improve the experience of customers with disabilities.

• Optimize the organizational structure of Marketing, Sales, and Compliance by analyzing the key processes and evaluating the functions of the internal departments. • Create the marketing structure focused on the younger consumers (18-28 years)

•Organize key processes of the organization, including Marketing, Sales and Human Resources and documenting and monitoring the effectiveness of the changes. •Manage the KPI's of the Marketing, HR and Sales Department.

•Analyze consumer behavior to detect trends in digital consumption.•Collaborate with clients digital strategy and content creation. •Measure and monitor the results of marketing campaigns in digital channels.

Master Of Business Administration - Mba, Business Administration, Management And Operations

Activities and Societies: CFA Research Challenge 2019 A two year top-ranked MBA course comprising an intensive series of stimulating.

Certificate, International Business

Course about management and international business with a focus on how to do business with China and the region. Digital marketing.

Certificate, Finance, General

An overview of the ideas, methods, and institutions that permit human society to manage risks and foster enterprise. Emphasis.

Certificate, Human Resources Management/Personnel Administration, General

Strategic Human Resource Management includes the practice of attracting, developing, rewarding, and retaining employees for the benefit.

Certificate, Accounting And Finance

Exchange student under the Emerging Leaders in the Americas Program (ELAP), 2014

Engineer'S Degree, Industrial Engineer, Summa Cum Laude

Activities and Societies: Committee of Industrial Engineer