Develop and create intralogistic solutions to Mercado Libre.Develop, create and implement point of sale campaigns, BTL programs.Team management, Retail Project management, production and implementation, Digital Marketing, Social media management. Retail Marketing and Display Execution plan for Xbox, Sonos Inc. POS maintenance execution agency. Incharge of a team of 14.Team Leader execution for Sonos. POS implement and setup for all demo devices for Deparment… Show more Develop and create intralogistic solutions to Mercado Libre.Develop, create and implement point of sale campaigns, BTL programs.Team management, Retail Project management, production and implementation, Digital Marketing, Social media management. Retail Marketing and Display Execution plan for Xbox, Sonos Inc. POS maintenance execution agency. Incharge of a team of 14.Team Leader execution for Sonos. POS implement and setup for all demo devices for Deparment storesAccount Management : EA, Activision, Blizzard, Namco, Bandai, Sega, Microsoft, Kasperky, Lego, Peñaranda, Skiny, Sonos.• Lead company growth from 0 to 14 M duplicating sales every 3 years • In charge of maximizing clients budgets with revenues above 60%• Consistently managed over 4 Brand Launches in Retailers like: Liverpool, Palacio de Hierro, Best Buy, Walmart, Sams, Costco and several Modern Market Retail channels.• Managed training for retailers in over 90 points of sales all over Mexico Show less

Overall management of sales and marketing, supply chain, P&L responsible, develop strategic business plan, financial goals and ROI, planning, implementing and controls of Nintendo´s Mexico strategy, maintain the most optimal relationship with Retailers and Distributors. Full P&L Responsibility , in Charge of a team of 18 Direct Reports. • Lead growth from 4M to 60 M USD • In charge of company`s operations startup in Mëxico, including the development and hiring of all the Country´s… Show more Overall management of sales and marketing, supply chain, P&L responsible, develop strategic business plan, financial goals and ROI, planning, implementing and controls of Nintendo´s Mexico strategy, maintain the most optimal relationship with Retailers and Distributors. Full P&L Responsibility , in Charge of a team of 18 Direct Reports. • Lead growth from 4M to 60 M USD • In charge of company`s operations startup in Mëxico, including the development and hiring of all the Country´s talent Structure• Successful launch of Nintendo Wii in 2007 making it the best Selling game console in the Country.• Successful and consistent Lauch of 2 consoles and +2 game Launches every year. Show less

Regional Sales Manager 2004 - 2005Trade Marketing Manager 2005 - 2006 Proactively develop BI tools in order to obtain and provide decision making information to the Marketing and Sales teams according to the company goals. Responsible for AC Nielsen, Scorecard by Key Account and Retail Web Solutions provider. Category Management Champion for Casa ley, Soriana and Walmart.For Central America Key Accounts (Panama, Venezuela, Colombia, Ecuador, Costa Rica, Guatemala)… Show more Regional Sales Manager 2004 - 2005Trade Marketing Manager 2005 - 2006 Proactively develop BI tools in order to obtain and provide decision making information to the Marketing and Sales teams according to the company goals. Responsible for AC Nielsen, Scorecard by Key Account and Retail Web Solutions provider. Category Management Champion for Casa ley, Soriana and Walmart.For Central America Key Accounts (Panama, Venezuela, Colombia, Ecuador, Costa Rica, Guatemala) Develop Strategic business plans for each country, taylor made programs, inventory management, POS and marketing plans• Achieved +120% sales growth YOY• Lead and developed the first BI Platform in México which was a benchmark and later launched in all LATAM countries• Decreased inventory from 30% to 10%• Successful launch of over 50 movie titles in New Releases , Catalog and evergreen categories• Increased distributors profitability +20% Show less

Trade Marketing Manager 2003- 2004Develop and implement POS strategy for each key account. Responsibly for 50 Promotors in POS. Implement counterpart form USA Corp Trade marketing methodology. • Increased sales in Key Account Elektra from 0 to 15 MXN • Increased Refills from 0 to 100%• Increased POS Share of Shelf in 60% for key accountsKey Account Manager 2002- 2003Responsible of Sales, Budget, invoice, inventory, follow up for Palacio de Hierro, Elektra,… Show more Trade Marketing Manager 2003- 2004Develop and implement POS strategy for each key account. Responsibly for 50 Promotors in POS. Implement counterpart form USA Corp Trade marketing methodology. • Increased sales in Key Account Elektra from 0 to 15 MXN • Increased Refills from 0 to 100%• Increased POS Share of Shelf in 60% for key accountsKey Account Manager 2002- 2003Responsible of Sales, Budget, invoice, inventory, follow up for Palacio de Hierro, Elektra, Wholesales Mexico, GDL y MTY. Promoted to Trade Marketing. Show less

Brand Manager 2000-2002Responsibly for Oral Care Power Business. Coordinate, develop and implement all Marketing activities with Key Accounts related to the OC Business. Key Account Manager / Young Talent Program 1999-2000Sale and distribute Gillette core product and implement the exhibition strategies, negotiate promotional plans by quarter.Responsibly for Central de Abastos Mexico, Farmacy Distributors.Marketing Trainee 1998-1999.Support… Show more Brand Manager 2000-2002Responsibly for Oral Care Power Business. Coordinate, develop and implement all Marketing activities with Key Accounts related to the OC Business. Key Account Manager / Young Talent Program 1999-2000Sale and distribute Gillette core product and implement the exhibition strategies, negotiate promotional plans by quarter.Responsibly for Central de Abastos Mexico, Farmacy Distributors.Marketing Trainee 1998-1999.Support marketing, Supply Chain, Finance for Oral B Brand. Show less