Ricardo Llamas-Vidales, Phd, Mba Email & Phone Number

Austin, Texas, US

Director of the Women's Health Regional Marketing Team. Team leads regional marketing campaigns and supports local sales teams.

Austin, Texas, US

Developing, planning, managing and implementing marketing plans for flagship Panorama NIPT, including product launch of version updates of NIPT.

Austin, Texas, US

Austin, Texas, US

Austin, Texas, US

• Natera develops and commercializes non-invasive methods for analyzing DNA. We operate a CAP-accredited laboratory certified under the Clinical Laboratory Improvement Amendments (CLIA) in San Carlos, California, and.
• Identified >$20M opportunity to increase annual revenue based on reimbursement analytics of one of the company’s major product lines
• Optimized service line level pricing to maximize revenue (+$3M annually) without increases to total list prices
• Led successful Medicare LCD application efforts and completed dossier in 3 months
• Evaluated impact of changing payer requirements (including PA programs) to help prioritize resources to ameliorate negative impact to revenue
• Identified weaknesses in Marketing program execution and lead transfer to field

San Diego, California, US

• Biotheranostics discovers, develops, and commercializes proprietary molecular-based diagnostic, prognostic, and predictive tests that provide physicians with actionable information to help guide cancer.
• Developed, directed and executed Marketing research projects to identify 4 new product development opportunities with >$26M total net annual contribution to revenue (potential)
• Combined findings from several Marketing research and VOC interviews & ad boards to provide sales force with predictive questions to better tailor messaging approach with physicians based on predictive behavioral.
• Conducted >200 VOC Oncology interviews, >10 regional advisory boards, and developed and executed 2 new types of advisory board series to maintain Oncologist engagement
• Implemented customer segmentation analytics, hypothesis testing and evidence-based best practices to increase continuing marketing program ROI by >200%, abandon low ROI propositions, and develop new initiatives
• Created new metrics and KPIs to track current Sales and Marketing performance and proactively identify potential areas of opportunity and improvement, which were regularly presented to executive team

La Jolla, CA, US

Focusing on Marketing, Corporate Strategy, and Finance from an analytical perspective to develop Corporate Development, Marketing, Business Intelligence and Product Planning/Development skills.

San Diego, CA, US

Corporate Development Internship-Evaluated assets for potential in-license/out-license opportunities and presented recommendation to upper-level management.-Designed and led 6 primary market research in collaboration with outside vendors, including qualitative and quantitative research with physicians (both KOL and community), patients and payers. This.

Current responsibilities include:-Directing research and development resources which will result in new products and services-Developing and overseeing internal research projects and contracted research projects for clients-Analyzing and reporting results of research projects to senior executives and recommending new directions for product and service.

-Designed and conducted tissue- and cell-based research projects for both internal R&D and as contracts for large, international pharmaceutical companies.-Prepared full reports on the results of these research projects for senior management and clients.-Presented results to senior management and clients.-Collaborated with scientists at research.

Cambridge, MA, US

Conducted independent scientific research in the area of liver tissue engineering. Used a myriad of modern laboratory techniques in molecular biology to assess hepatobilliary transport and bile acid synthesis in primary cell and tissue cultures. Collaborated in the development of a novel 3D in vitro model of in vivo liver. Supervised and mentored.

Cambridge, MA, US

Teaching assistant for course 20.310 Molecular, Cellular, and Tissue Biomechanics. Conducted office hour discussions, developed teaching materials, and graded course work.

Ann Arbor, Michigan, US

Developed a small peristaltic pump for use in tissue perfussion for the use in in vitro tissue engineering. Used current manufacturing techniques including laser cutting and water jet cutting.

Ann Arbor, Michigan, US

Responsible for the development of an haptic interface using a dynamic feedback controller and an electric motor to mimic mechanical components such as springs, dampers, and masses. This device was to be used as a laboratory teaching tool in undergraduate courses in mechanics and in dynamic controls.

Ann Arbor, Michigan, US

Synthesized and developed polymer scaffolds with repeating microstructures for the in situ transplantation of osteoblasts at sites of injury.

Ann Arbor, Michigan, US

Conducted interviews with participants in a social research study of Healthcare utilization by low-income families. Persuaded participants who initially refused to be part of the study to complete interviews.

Master Of Business Administration (M.B.A.), Full-Time

Ph.D., Biological Engineering

B.S.E., Mechanical Engineering

B.S., Mechanical Engineering