Head of the Renault Selection sales and marketing strategy.

Design and execute the annual budgets, Marketing and Sales plan.Lead a team of 28 people and align its objectives with the goals of the organization.Develop and consolidate the online multichannel strategy of the company.Control of business KPIs (stock rotation, ROI), as well as marketing KPIs (conversion rates, customer acquisition, online and offline)Design the company´s expansion strategy, along with the CEO.MAIN ACHIEVEMENTS AND RESPONSIBILITIES BUSINESS MANAGER• Sustained growth in terms of sales during 5 years working in the car dealer and 25% increase in sales from 2013 to 2018.• Concept and execute the company´s expansion strategy, opening 2 new stores in 2 years, which will increase the volume of business in 30%.• Structure and coordinate the marketing and sales strategy, representing a 10% of the turnover.• Research and development of the new digital strategy for the company, rethinking the current model for customer acquisition (conversion and sales funnel).• Strategic and operational planning to increase the profitability per channel.SALES AND MARKETING MANAGER• Design a new response system for LEADS for the commercial team, which increased response in 20%.• Tracking and monitoring of the online environment (SEM /SEO)• Restructuring the retribution policy for the commercial team increasing individual profitability through cross-selling associated services.• Establishment of the POP strategy to achieve the sales goals (increase turnover per customer, increase the percentage of operations financed, add products to the sale)• Tracking and monitoring of business KPIs: reduce stock rotation stock below the market average, improvement in profitability ratios per transaction, decrease unit cost and improve customer acquisition ratios.

Design and develop Business Plan for an entrepreneurial project focused on Retail and Mobile Marketing to bring customer traffic to the sales point by geolocation.Design and test Sales Funnel (On & Off line).Execute business prospection with premium brands.MAIN ACHIEVEMENTS AND RESPONSIBILITIES • Proprietary name, brand and corporate branding development. • Research and design of the app model (user profile, usability, mockup)• Planning the Branded Content Strategy and user’s acquisition.• Commercial and marketing plan (on/off line) to achieve the sales objectives and market share. • Commercial prospection with premium brands: AITA, EL GANSO, SCALPERS.

Plan and execute marketing strategies (Online and Offline) and annual budgets.Project and develop the E-Commerce strategy for the group´s brands.Identify and start the project of a new business line.MAIN ACHIEVEMENTS AND RESPONSIBILITIES• Definition of the strategy of customer acquisition, conversions and goals. (E-commerce)• Continuos monitoring of KPIs.• Consolidate the Brand strategy for the products portfolio and agencies management.• 15% sales turnover in the online channel, since the project started in 2008.• Implementation of a new business line (Financing B2B), which increased the margin per sale.

Concept and design the branding strategy for the group. (5 brands)Advertising and production outsourcing selection for marketing activities and printed material (catalogues, advertising, mailing, exhibitions).Design tracking systems to control advertising impact.Select and negotiate media advertising (magazines, newspapers).2 designers at my supervision (On y Off Line).MAIN ACHIEVEMENTS AND RESPONSIBILITIES • Concept and develop advertising campaigns, direct marketing material and Trade Marketing • Events and fairs coordinator (IFEMA). Supervisor of 10 people. • Bring to the company a Print Production Company, which resulted in a reduction of the 15% of the advertising production costs.

Concept and design of Direct Marketing campaigns and BTL/POP activities for clients from different sectors as: Repsol, Aldeasa, Movistar and Endesa.

Concept and design of Advertising campaigns including ATL y BTL for clients as: McDonalds, Visa, Generali.

Graphic designer in the marketing department.Concept and design POP material for the distribution channel.Design corporate material and inhouse advertising.