Ricardo Padula Jr.

Ricardo Padula Jr. Email and Phone Number

Product Director, BEES Marketplace at AB InBev @ AB InBev
leuven, vlaams-brabant, belgium
Ricardo Padula Jr.'s Location
São Paulo, São Paulo, Brazil, Brazil
Ricardo Padula Jr.'s Contact Details

Ricardo Padula Jr. work email

Ricardo Padula Jr. personal email

Ricardo Padula Jr. phone numbers

About Ricardo Padula Jr.

Tech-savvy product management professional with more than 18 years of experience in Technology, E-Commerce, CPG/FMCG, Consulting, Financial Services and Banking areas, completely obsessed about undiscovered business strategy opportunities and customers problems. Relevant data, users feedback & ruthless prioritization are the main weapons against strong opinion.Hands-on strategist leading the entire lifecycle of complex products, from market fit to actual rollout and scale, alongside multicultural teams around the world. Expert in discovering and delivering innovative solutions with proven ROI for Sales (Retail Execution, CRM, eCommerce, BI), Digital Marketing (MarTech & AdTech), Logistics (T2 Distribution) and Finance (Banking & FX). Strong experience with cutting-edge technology frameworks like microservices and API-first architecture; micro-frontends, web and mobile applications; big data, advanced analytics and AI.

Ricardo Padula Jr.'s Current Company Details
AB InBev

Ab Inbev

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Product Director, BEES Marketplace at AB InBev
leuven, vlaams-brabant, belgium
Website:
ab-inbev.com
Employees:
69318
Ricardo Padula Jr. Work Experience Details
  • Ab Inbev
    Product Director, Bees Marketplace
    Ab Inbev Jan 2023 - Present
    São Paulo, São Paulo, Brazil
    Responsible to deploy, customize and manage the entire BEES tech ecosystem for all marketplace partners across the world. This encompasses the BEES suite products including an E-Commerce platform, Frontline and Retail Execution tools, Customer Care and Key Accounts Order Taking.Key results achieved were an annualized GMV of single digit billion transacted through the platform from Marketplace initiatives where BEES products were deployed and consolidated in major CPG partner companies like Nestlé, Glória, Mondelez and Bimbo, and start the experimentation project in different segments and categories like pharmacy, beauty & health (L'Oreal, Pirancajuba, Kimberly-Clark, Haleon), and automative (General Motors).
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  • Ab Inbev
    Product Director, Bees Frontline Sales
    Ab Inbev Apr 2022 - Jan 2023
    Campinas, São Paulo, Brazil
    Led a brilliant product management team with more than 25 people, including GPMs, PMs, APMs and PAs responsible for all sales frontline digital capabilities and products.Major milestones were the deployment of the platform in all ABI key markets, including Mexico, Peru, Ecuador and South Africa (totalizing more than 15k users). The platform was also deployed alongside some CPG partners including BRF, Nestlé, PepsiCo and Glória.User NPS raised above 80 and task effectiveness achieved 40% global average. A new revenue stream was also created through the whole concept of tasks generated by algorithm by selling thoses tasks (reps time) to other CPG companies, where the cost to serve for ABI were decreased, achieving break even in some markets.
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  • Ab Inbev
    Group Product Manager, Bees Frontline Sales
    Ab Inbev Mar 2021 - Apr 2022
    Campinas, São Paulo, Brazil
    Responsible for program and technical product management over sales frontline area, guiding an outstanding team of 150+ agilists, engineers, product managers and designers to develop from the scratch our quintessential retail execution mobile app for frontline reps: BEES Force and BEES Vision (Image Recognition).BEES Force is the mobile definitive platform that helps our frontline reps organize their life through visits and intelligent tasks generated through an algorithm. BEES Vision is the proprietary image recognition services that brings automation at scale for trade marketing execution.Both products were deployed in Brazil, Dominican Republic and Colombia, totalizing 6k users and achieved an User NPS of 50 in the first year. The Task Effectiveness metric was also created to measure reps performance and initial results were 25% average globally.
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  • Ab Inbev
    Group Product Manager, Frontline Sales
    Ab Inbev Feb 2020 - Mar 2021
    Jaguariúna, Sp, Brazil
    Group Product Manager responsible for the Frontline Sales capabilities. One of the co-founders of BeerTech (early stage BEES) assigned to implement the product management & design practice in the company. Interviewed more than 150 professionals and hired more than 10 people among product managers, product designers and engineers.Led also the full reestructure of the team through Team Topologies and started the migration from Salesforce to BEES proprietary platform running in Azure.
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  • Ab Inbev
    Sr. Product Manager, Frontline & Logistics
    Ab Inbev Dec 2018 - Feb 2020
    Jaguariúna, São Paulo, Brazil
    Senior Product Manager responsible to develop capabilities for Field Sales (OnTap), Telesales (OnCall), Customer Services (OnCustomer) & Last Mile Delivery (OnTime) operations using Salesforce.
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  • Ab Inbev
    Product Manager, Martech
    Ab Inbev May 2017 - Dec 2018
    Jaguariúna, São Paulo, Brazil
    Product Manager responsible for Marketing Technology capabilities across all ABI regions. Key results achieved for media spend optimization ($20M in savings) and B2C sales increase ($240M incremental) through data platforms and MarTech & AdTech stack.Key products deployed: Salesforce Marketing Cloud, Salesforce DMP (Krux), CDP (Treasure Data), Sizmek, MOAT, PicassoLabs, etc.
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  • Mout'S | Soluções Em Ti
    Sr. Project Manager, Ab Inbev
    Mout'S | Soluções Em Ti Feb 2017 - May 2017
    Jaguariúna, São Paulo, Brazil
    Sr. Project Manager at AB InBev (Global Solutions - Sales and Finance) responsible for BI, Advanced Analytics and Big Data projects using Hadoop/HDInsights (HDFS, Azure Blob Storage/Data Lake, YARN/MapReduce, Hive, Pig, Spark), SAP HANA, MuleSoft ESB/CloudHub, SQL Server (SSIS), QlikView, Qlik Sense and web technologies (.NET, JavaScript, REST API, JQuery, JSON) all running through Cloud environment on MS Azure.TPM responsible for Portfolio and Program management over BI and Big Data Analytics projects (Insights Top Line & OneST).
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  • Wipro Limited
    Project Manager, Ab Inbev
    Wipro Limited May 2016 - Feb 2017
    Jaguariúna, São Paulo, Brazil
    Project Manager at AB InBev (Global Solutions - Supply and Logistics) coordinating BI, Analytics and Big Data projects through the most advanced platforms in terms of Data Analytics (SAP HANA), Data Acquisition (MuleSoft, SAP BODS) and Data Visualization (QlikView, SAP UI5) technologies.
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  • Wipro Limited
    Sr. Product Owner, Santander
    Wipro Limited Feb 2016 - May 2016
    São Paulo, São Paulo, Brazil
    Sr. Product Owner at Santander Bank (Isban) for the Test Factory transformation process. Responsible for the Corporate Internet Banking portal rebuild/rewrite project.
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  • Wipro Limited
    Product Owner, Citibank
    Wipro Limited Mar 2015 - Feb 2016
    São Paulo Area, Brazil
    Product Owner in Global Rainbow Program at Citibank Brazil for Core banking and Services streams (Liability Products, Payments and Statement) sponsored by the Business Solution team. SME for FX and International Transactions. The entire project was conceived and conducted following Scrum of Scrums baseline.
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  • Senior Solution
    Sr. Business Analyst, Bnp Paribas
    Senior Solution Oct 2014 - Mar 2015
    São Paulo Area, Brazil
    Sr. Business Analyst at BNP Paribas Brazil for Corporate Loans & Credit products at the BFS Program (Brazil Finance System). The project scope and main goal was to plan, build and release a new DWH (Data Warehouse) base for loans to support BFS Program and generate IFRS audit reports for bank controllers in France.
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  • Banco Rendimento
    Business Analyst
    Banco Rendimento Jan 2011 - Oct 2014
    São Paulo Area, Brazil
    Responsible for the FX (exchange) systems: Remessa Expressa (Outbound) and Remittance (Inbound) as Business and Functional Analyst -- and Project Leader for new implementations.Systems Analyst assigned to support IT Architecture, leading the functional stream for Integration (EDI).Technologies used: ASP, .NET (C#, ASP .NET), JavaScript, SQL Server (SSIS), WebServices and REST APIs. AWS cloud environment. Swift FX and BACEN integration technologies.
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  • L'Occitane En Provence
    Systems Analyst
    L'Occitane En Provence Nov 2006 - Jul 2010
    Systems Analyst responsible for the corporate ERP legacy systems:- Back-Office: Benner- Front-Office: LinxData Analyst responsible for all the integrations, including also the data roadmap from the transactional database to the tactical/strategical cubes in the BI system.DBA responsible for all the company's databases (SQL Server 2005) ensuring performance, data integrity and full availability for integrations.L3 technical support to the users in the office and the stores distributed by Brazil.
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  • Scenika Diagnósticos Ltda
    It Intern
    Scenika Diagnósticos Ltda Jan 2006 - Nov 2006
    São Paulo
    Full-stack developer responsible for all customized web solutions running in the company:- Institutional web site;- Intranet with sales support (integrating in Protheus), documents workflow module, etc.- Technologies used: ASP, HTML, CSS, JavaScript, SQL Server.Also responsible for all documentation (technical and users guide) and key users support.Part of the team who defined the SLAs for IT services following ITIL.
  • Prodam - Prodam - Empresa De Tecnologia Da Informação E Comunicação Do Município De São Paulo
    Intern
    Prodam - Prodam - Empresa De Tecnologia Da Informação E Comunicação Do Município De São Paulo Nov 2004 - Aug 2005
    São Paulo
    Experience in a Software Factory environment following RUP and MSF.- Systems Engineering area:Development of simple web pages and prototypes using ASP and HTML.- Systems Architecture area:Requirements analysis, system modeling and specification using UML (Use Cases, Class and Sequence Diagrams; also training materials)
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Ricardo Padula Jr. Skills

Business Intelligence Scrum Business Analysis Agile Methodologies Big Data Integration Microsoft Sql Server Uml Systems Analysis Business Process Sql Pmbok Itil Erp It Service Management Cobit Html

Ricardo Padula Jr. Education Details

Frequently Asked Questions about Ricardo Padula Jr.

What company does Ricardo Padula Jr. work for?

Ricardo Padula Jr. works for Ab Inbev

What is Ricardo Padula Jr.'s role at the current company?

Ricardo Padula Jr.'s current role is Product Director, BEES Marketplace at AB InBev.

What is Ricardo Padula Jr.'s email address?

Ricardo Padula Jr.'s email address is ri****@****ail.com

What is Ricardo Padula Jr.'s direct phone number?

Ricardo Padula Jr.'s direct phone number is +121257*****

What schools did Ricardo Padula Jr. attend?

Ricardo Padula Jr. attended Instituto Brasileiro De Tecnologia Avançada - Ibta, Uninove - Universidade Nove De Julho.

What are some of Ricardo Padula Jr.'s interests?

Ricardo Padula Jr. has interest in Football, Free Software, Corinthians Paulista, Investing, Technology, Economics, Sports, Music.

What skills is Ricardo Padula Jr. known for?

Ricardo Padula Jr. has skills like Business Intelligence, Scrum, Business Analysis, Agile Methodologies, Big Data, Integration, Microsoft Sql Server, Uml, Systems Analysis, Business Process, Sql, Pmbok.

Who are Ricardo Padula Jr.'s colleagues?

Ricardo Padula Jr.'s colleagues are Nicolas Aldana, Denise Courtois, Mallikarjun P, Rich Espenschied, Kerene Soodyall, Tanyia Edwards, Tharun Ks.

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