Ricardo Robles Email and Phone Number

Plan and execute all marketing and content strategies for Grocery, Wellness & Beauty, and Exclusive Brands business divisions by securing alignment between local, regional, and national marketing programs, strategies and plans to business objectives while upholding and maintaining brand positioning. Work in close partnership with category merchants and internal marketing teams to define, execute, and measure events, campaigns, programs and related category marketing initiatives and promotions. Act as a liaison between WFM and brands, suppliers, and external organizations to create and maintain high-value partnerships.Collaborate with multiple stakeholder teams to understand key business and communication objectives and priorities. Analyze program and campaign results to inform recommendations and implement improvements to strategies and plans.o Own events, campaigns and programs from brief creation to go-to-market for Grocery, Wellness & Beauty, and Exclusive Brands.o Define and communicate category program objectives, strategies, requirements, and updates to key stakeholder groups.o Partner with merchants, channel, creative and legal teams to ensure program marketing plans deliver on aligned objective and strategies.o Ensure accuracy and consistency across all events, promotion, and category marketing deliverables, assets and customer touchpoints. o Work closely with analytic teams to translate insights into action and report on program performance.o Support the execution of other related promotion and category marketing efforts for assigned categories.o Support strategic planning efforts by mining and analyzing customer insights and internal and external data sources.

Develop and support Bath & Body and Experiential Bath category goals, strategies, and product assortments by ensuring a strong mix of national brand products and best-in-class local and private label product relevance. Responsible for business financial performance and developing strategies that drive profitable sales through data-rich, customer centric assortment selection, program and product development, pricing, presentation, and promotion. Collaborate closely with several cross-functional departments such as Inventory Planning, Regional Field Operations, Procurement, Distribution, Quality Assurance, Marketing, and a portfolio of Suppliers to most effectively deliver on category goals and strategies.

Lead a team of leaders, visual merchandisers and specialized consultants who provide tailored suggestions and solutions through active selling, strategic planning, and compelling visual merchandising presentations. Oversaw building, developing and retaining the Style, Beauty, and Electronics teams by prioritizing the guest's experience while blending completion of tasks to ensure product availability, ease of shopping, inspiring visual presentations whilst delivering on growth metrics and key sales drivers. Supported a team of Visual Merchandisers that maintained Target's brand standards by providing daily feedback to teams on total store brand expectations, planning and executing brand launches and transitions, along with making merchandising decisions based on solid sales data into inspiring visual statements; all while upholding Target's core values, leadership expectations and purpose.

Effectively drove sales and profitability through developing and coaching leaders focused on creating the best possible shopping experience for the guest and fostered an accountable and positive working experience for all team members; all while working through the brand's shared values and business model. Partnered with the district teams to strategize, create and execute an attainable sales and visual/commercial plan, along with a strong focus on team development and succession planning. Supported the global visual and merchandising organization with market expansion from recruiting, product allocations, visual/commercial planning, and new store openings.