Ricardo Rodriguez Email and Phone Number

SENIOR MANAGER,

Responsible for the market development in Spain & Latin America. Development of strategic cooperation with key clients and business partners to achieve a systematic and structured penetration in the market.Management of all sales activities of the subsidiary. Implementation go to market strategies.Analysis market trends and define regional sales strategy. Developed national distribution channles (B2C and B2B).Acquiring new clients and maintain relationship to existing ones.P&L full responsibility.

Leading a team of 10 people working on Sale& distribution Strategic Projects focus on Retail. Shops digitalization, onmichnnel strategy.Focus on customer experience, processes optimization, and shops performance improvements.MAIN ACCOUNTABILITIESRetail digitalization (1.200 points of sale):1 New commercialization strategy base on tablets and mobile solutions to improve customer experience and sales conversion ratio.2 Automatization of the customer jouney in shops. Just one interface to manage the whole activation procees in one step (identify, characterization, validation, and activation).3.Digital signature. Online & digital processes with no physical documentation.

Head of the marketing team responsible for definition and implementation the "go to market" strategy. Main duties:• Drive the growth of 3P subscribers and revenues.• Marketing plan definition and execution.• Define and execute PR and Communication strategy (ATL & BTL ).• Leading negotiations with content providers, VOD, TV Channels, Music channels, music content, (national and international providers).• Pricing strategy, P&L responsible.• SVA definition and negotiation.

Leading a group of 12 people I was in charge of Pay TV platform at Orange Spain. Marketing and content definition. Go to market, content negotiation (TV, VOD, MUSIC, national and international providers). Music Channel Launch (Orange interactive music channel)Interactive service development, Platform development. We achieve 100.000 subscribers April 2009

Leading a team of consultants we manage the launch of IPTV service in Spain in coordination with France Telecom international developmet team. I was in charge of the following tasks: Coordination with technical providers (Head End, Platform, STB, Conditional access software), coordination with our internal providers (Network and IT departments) and contract negotiations with encoding labs (Video on demand services).Member of the international development IPTV group of France Telecom (France, UK, Spain, Poland, Belgium).

Responsible of new broadband services development. Focus on market research, business case definition and Proof of concept coordination. I was leading international projects as VOIP and IPTV services.

Responsible of project coordination. Business plan definition, Strategic analysis. Coordination of Pilot deployment in Zaragoza (Spain) in 2000 HH, managing project plan budget, and commercial deployment.

As a member of strategic area I was involve in company strategic definition, business case definition and new innovation project analysis. I am part of a team of 5 people

Senior auditor. Finance, Tax and accounting consulting. Auditing our main clients (Versace company: Spanish subsidiary)