Ricardo Salema Email & Phone Number

Los Angeles, California, Us

• Organizational and executive leadership including recruiting, salary setting, business development, cross-discipline collaboration, practice vision/mission setting, and planning activities for design POV development • Design leadership for a team consisting of several unique disciplines including, Design Research, Product Design, Product Strategy, and Content Strategy• Team leadership responsibilities including but not limited to resourcing, hiring and recruiting coordination, new business pitch leadership, one-to-one Director level management, team values definition, design POV roll-out and advocacy, team growth, career pathing, mentoring, and project vision setting• Project leadership roles for State Farm, Yamaha Motors, Contentful, The Presidio Trust• Cross-functional collaboration and leadership responsibilities with strategy, technology, and delivery teams for new business and project-based work

London, London, Gb

• Design, launch, and delivery of global commerce and experience platforms for multiple brands includingShiseido - with a focus on brand transformation, mobile commerce, scalable design systems, and premierbrand service design• Strategic vision development and conceptual prototypes for Enterprise Holding’s portfolio of brands, and business divisions including Enterprise, Alamo, National, and auto sales• Development and launch of groundbreaking voice application for Annapurna Pictures in support of an innovative marketing campaign• Presenter at NRF 2019 in partnership with Salesforce, Amplifying the Zwilling Brand Values Through Experiential Commerce and Achieving Double-Digit Lift in the Process• Cross-functional collaboration with strategy, technology, and delivery teams nationally and globally on business development, internal brand strategy, and discipline leadership• Representative on Global Creative Excellence Council• Responsible for team growth, career pathing, and mentoring

London, London, Gb

• Global commerce, experience strategy, design, content strategy, messaging, and launch for Zwilling, a multi-brand transformation from a heritage manufacturer to a customer-centricbrand and business• Multi-staged strategy, design, and development of NBC Universal’s TV Everywhere platform. Includingexperience design, interaction design, visual design, and design systems for every network brand on all streaming platforms including iOS, Android, Chromecast, AppleTV, and Roku• Creative development for Innovation Lab project Aeronaut, a first-of-its-kind VR music video for Smashing Pumpkin’s Billy Corgan. Aeronaut received a 2018 Cannes Grand Prix for Digital Craft, a 2018 Sliver Clio for Music Marketing, and led to Isobar’s listing on Fastco’s Top Ten Most Innovative Companies in VR/AR • Ongoing and multi-year work with Sotheby’s encompassing global research, digital strategy, digital transformation concepts, content strategy, innovation workshops, integrated customer experience design prototype, global user testing, design system, and toolkit development• National Isobar team realignment and strategy post organizational change and shift in agency missionincluding establishing new protocols for team, training goals and procedures, development of new corporate values, and official internal evangelist for creativity• Continued leadership and development work on all new business efforts

London, London, Gb

Co-led and launched a new venture and brand for Royal Caribbean called GoBe, a one-stop shop for travelexperiences, fusing the best of e-commerce experience design, with vacation planning. Including, market research, brand strategy, positioning, branding, consumer journeys, concept development, and experience design• Launched Radius Fitness, a personal training platform for NBC Sports’ - subscription-based on-demand video streaming service. The project included digital strategy, concept development, content strategy, interaction design, service design, visual design, and development across internal NBC tech ecosystem, and major streaming platforms• Completed multi-stage strategy and experience design for HBO - including research, executive-level presentations, conceptual designs, final prototype, and design guidelines. This transformational work developed for internal HBO design and technology team relaunching HBO Go and its new non-cable-based subscription service HBO Now• Multi-year project for Royal Caribbean called Pre-Cruise Planner, a tool to streamline v action planning and generate new guest revenue. Working with a large multidisciplinary team, and using defined design pillars, we created multiple user narratives per segment, conceptual prototypes, detailed design assets, and final interactive deliverables for a launch across a complex tech ecosystem both on and off-ship• Creation and launch of adidas Team System - an elite sports team training platform for coaches and trainers tracking a full spectrum of athlete biometric data on the field and in real-time, as well as a full suite of planning and analysis tools. Working with marketing teams, product developers, product owners, and scientists, established the brand design principles, visual language, interactive approaches, and user software touch points. The platform launched league-wide for MLS in 2013. Team System was also used by the winning German National Team as it trained for the 2014 World Cup.

Watertown, Ma, Us

• Co-led design of multi-year product, brand, service and experience development for adidas, miCoach was the launch of a new digital business division and offered in 11 global markets and 17 languages. This new platform services runners with real-time coaching, personal goal setting, and personal performance data and analyst accessed across a complex tech ecosystem including mobile, desktop, web, native apps and hardware • Multiple work threads and projects for adidas addressing strategy, design, brand experience, and globalexperience commerce platforms. This work was done in conjunction with brand stakeholders from technology, sales, marketing and product innovation as well as third party vendors and agencies including global brand agency• Global design and strategy for Nokia.com. Work conducted across all major markets and included collaboration with client and internal teams in Europe, the U.S., and Latin America• Design and strategy project for Scholastic. Working with client user experience stakeholders, we developed research, strategic road maps, customer journeys, experience design concepts and testing prototypes for new products and services.• Management and mentor responsibilities across Isobar junior team members both in project teams and discipline groups across creative and ux• Responsible for establishing design principles and approaches on projects and new business engagements with new and existing clients