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Professional with a solid career developed in the Commercial | Sales area, occupying leadership positions in the last 6 years working in national and multinational companies in the consumer goods, aviation and civil construction sectors.Expertise in the management of the Commercial, Trade Marketing and Merchandising areas with a focus on direct and indirect distribution channels with a strong bias towards the development of strategic and budgetary planning, encompassing the entire sales chain, from sell in and delivery to sell out of clients.Leadership of cross-functional teams, working in the formation of high performance teams, highlighting the training of the sales force and building solid relationships with large retail customers.Expertise in the development of the database and market intelligence, accounting for the analysis of reports and key metrics in the area to support the decision-making process and business expansion. Responsible for management and branding strategies, working heavily in developing the image of P&G brands and sales campaigns, aiming to increase market share and sales volume.Interface with the main stakeholders and other areas involved in commercial strategies and customer service.Exchange in International Management at Toulouse Business School – France, 2014.Dynamic and strategic profile, with results orientation, analytical capacity, functional communication, business vision, people management, leadership and emotional intelligence.Advanced MS Office, proficiency in BI tools (Power BI and Tableau) and SAP system user.
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Gerente De Área De VendasRain Bird Brasil Mar 2023 - PresentSão Paulo, Brasil
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Sales Manager | Direct ChannelProcter & Gamble Feb 2021 - Feb 2023São Paulo, Brasil• Responsible for the development and commercial management of the main regional retailers in the state of São Paulo, encompassing data analysis and activation, coordination of market intelligence teams, category development and logistics as pillars of the sales growth plan and market share. Training of the Sales Supervisors team, responsible for managing account funds, negotiating JBP with clients, analyzing the main opportunities by region/client, reducing the payment term and managing the… Show more • Responsible for the development and commercial management of the main regional retailers in the state of São Paulo, encompassing data analysis and activation, coordination of market intelligence teams, category development and logistics as pillars of the sales growth plan and market share. Training of the Sales Supervisors team, responsible for managing account funds, negotiating JBP with clients, analyzing the main opportunities by region/client, reducing the payment term and managing the effectiveness of promotional plan. Show less -
Sales Manager | MerchandisingProcter & Gamble Jul 2020 - Jan 2021Campinas, São Paulo, Brasil• Management of the commercial merchandising area and monitoring of sell out growth in covered stores, working in the definition of sales campaigns with the main customers of the base, development of tests and projects to generate insights into new ways of presenting products. Merchandising Supervisors and 28 Indirect Merchandising Coordinators to maximize sales and market share of P&G brands. Leadership of the store execution and development team with more than 120 employees in more than 800… Show more • Management of the commercial merchandising area and monitoring of sell out growth in covered stores, working in the definition of sales campaigns with the main customers of the base, development of tests and projects to generate insights into new ways of presenting products. Merchandising Supervisors and 28 Indirect Merchandising Coordinators to maximize sales and market share of P&G brands. Leadership of the store execution and development team with more than 120 employees in more than 800 stores in all distribution channels. Responsible for the project to redistribute the spaces destined for each category of products within the perfumery according to the contribution margin of each product, aiming to adapt the space destined for diapers in order to avoid ruptures. Show less
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Sales Supervisor | MerchandisingProcter & Gamble Feb 2019 - Jun 2020Campinas, São Paulo, Brasil• Development of the image of P&G brands in stores, being responsible for management strategies and branding actions. Training and supervision of the team with 8 Merchandising Coordinators and 50 outsourced Promoters (Merchandising agency), monitoring the main metrics of the area. Implementation of several projects, including strengthening the distributor's sales force, providing training on the execution of brands in stores and impacts on sell out, in addition to creating follow-up reports… Show more • Development of the image of P&G brands in stores, being responsible for management strategies and branding actions. Training and supervision of the team with 8 Merchandising Coordinators and 50 outsourced Promoters (Merchandising agency), monitoring the main metrics of the area. Implementation of several projects, including strengthening the distributor's sales force, providing training on the execution of brands in stores and impacts on sell out, in addition to creating follow-up reports, significantly increasing the level of execution of the stores with consequent recovery in market share growth. Show less
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Sales Supervisor | Direct ChannelProcter & Gamble Jun 2017 - Jan 2019Bauru E Região, Brasil• Responsible for the migration and development process of the main customers in the interior of SP for Direct Channel and for the commercial supervision of the main retail accounts, contributing to the increase in sales volume. Strong performance in building solid relationships with customers, enabling the collection of relevant data for the development of strategies to approach opportunities in the region and growth in market share. Preparation and monitoring of the JBP, margin and inventory… Show more • Responsible for the migration and development process of the main customers in the interior of SP for Direct Channel and for the commercial supervision of the main retail accounts, contributing to the increase in sales volume. Strong performance in building solid relationships with customers, enabling the collection of relevant data for the development of strategies to approach opportunities in the region and growth in market share. Preparation and monitoring of the JBP, margin and inventory management, stock trading and sales campaigns, fund management and customer payments. Management of the entire sales chain, from sell in and delivery to sell out of customers. Show less
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Sales Supervisor | DistributionProcter & Gamble Jun 2015 - Jun 2017Bauru E Região, Brasil• Supervision of sales and development of distribution in the interior of São Paulo through the development of management tools and training of the sales force, responsible for servicing the main accounts of the indirect retail channel with a team of 8 outsourced salespeople.Initial role as Trade Marketing Intern (Jun/2015 – Dec/2015) and Sales Intern (Dec/2015 – Mar/2016).
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Operational Safety SupervisorPassaredo Linhas Aéreas Oct 2014 - May 2015Ribeirão Preto E Região, Brasil• Responsible for mitigating the company's operational risks through the identification of the root cause, elaboration of internal rules and SOPs through auditing the bases of operation, anonymous reports or flight incidents. -
Finance And Sales InternR&O Urbanismo Nov 2011 - Nov 2013Ribeirão Preto E Região, Brasil• Elaboration, improvement and monitoring of the company's financial controls.• Responsible for training outsourced sales teams.
Ricardo Santoni Skills
Ricardo Santoni Education Details
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Bachelor In Business Administration -
International Management
Frequently Asked Questions about Ricardo Santoni
What company does Ricardo Santoni work for?
Ricardo Santoni works for Rain Bird Brasil
What is Ricardo Santoni's role at the current company?
Ricardo Santoni's current role is Commercial Management | Sales.
What is Ricardo Santoni's email address?
Ricardo Santoni's email address is santoni.r@pg.com
What is Ricardo Santoni's direct phone number?
Ricardo Santoni's direct phone number is +1 513-983*****
What schools did Ricardo Santoni attend?
Ricardo Santoni attended Universidade De São Paulo, Toulouse Business School.
What skills is Ricardo Santoni known for?
Ricardo Santoni has skills like Finance, International Business, Corporate Finance, Cash Flow, Microsoft Excel.
Who are Ricardo Santoni's colleagues?
Ricardo Santoni's colleagues are Zlochevsky Marcelo, Megan Kutsch, Elaine Couto, Leandro Mangili, Taís Paludo, Vrtovi Karin, Ricardo Lopes.
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Ricardo H. Santoni
Gerente Unidad Coordinación Directorio En Fabricaciones Militares S.E.Buenos Aires1yahoo.com.ar -
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