Ricardo Scaff Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Brazil

Brazil

Brazil

Barueri, São Paulo, Brazil

- Support capsules category marketing manager in the marketing strategy and product management.- Support JDE’s capsules portfolio strategy, managing L’OR and Pilão brands- Responsible to lead capsules innovations with multifunctional team, being the focal point. -L’OR’s innovations are cascaded from L’OR’s global team. -Pilão’s Innovations are defined locally, aligned with Brazil’s global production cluster.- P&L continuous monitoring, and notifying managers..- Support / Responsible media (on&off) investments decisions, and responsible for influencers plan. - Deep market understanding to map out opportunities.- Market and stakeholder’s analysis, tracking business targets and commitments. (Sources: Nielsen bases, BI (Business Intelligence), Pesquise Já, Neogrid and Top clientes).- Responsible to control total MKT budget.- Guarantee PR plan & release.

Barueri, São Paulo, Brazil

- Support L’OR marketing manager in the marketing strategy and product management.- Build the JDE’s global premium brand L’OR in Brazil, as leading the premiumization of coffee.- Support managing the brand in four coffee categories.- Leader of a new capsule, engaging all stakeholders to challenge the targets.- Coordinate / Execute all L’OR brand experiences, activating brand sponsorship at events: Cirque du Soleil “OVO”, Campos do Jordão, Allianz Parque, Cinépolis & Cinemark, SPFW, Chez Oscar and more.- Support developing the 2019 promo plan for L’OR based on sponsorships counterparts.

Barueri, São Paulo

- Support Café do Ponto marketing manager in the Marketing Strategy and product management.- Repositioning Café do Ponto as a premium brand in roasted and ground market.- Communication campaign for retail, OOH (coffee shops) and food services (coffee machines).- Leader of product relaunch, and a promo packaging (buy 2 and 50% 3rd unit).- Responsible for Café do Ponto digital social media, and creation of a brand channel on Youtube. - Staff coordination at brand events, as Semana Guga Kuerten.

Barueri, São Paulo

Damasco, Pelé, Caboclo, Moka, Seleto, and Bom TaÍ.

Santana De Parnaíba, São Paulo

Coordinate departments: Marketing, Sales and administrative.Responsible for marketing strategy, defining fields of action and how to communicate to clients.Lead a team of 2 people to maintain a relationship with customers and prospect new customers.Position: Finance Intern - From January/13 to June/13 -Accounts payable and receivable. -Invoices control.-General assistance.

São Paulo, São Paulo

Support Banking & Financial Services manager.Research for updated informations and opportunities of the market, on required fields of action, assisting the recruitment & selection process. Identify the most suitable candidates for the position based on profile, skills, and qualifications.

São Paulo, São Paulo

In the feature film ASTRO - work with the executive producer in Post Production and Release.

Business Administration With Emphasis In Marketing

Management Applied To The Sport

Production Enginnering

High School Exchange Program In Christchurch, New Zeland.