Ricardo Serracín Levy Email & Phone Number

Panama

Panamá

Panamanian company with over 14 years of experience in the market, dedicated to the commercialization of broadcasting rights and the promotion of sports events. Key clients include Tigo, Television Networks in Panama, Caja de Ahorros, and Sports Federations.Achievements:• Successfully acquired the TV rights of the Olympic Games Paris 2024 for the territory of Panama.• Successfully increased the company's operating profits by 6% comparing 2023 to 2022.• Established a budget projecting a 45% growth in operating profits for the year 2024. • Efficiently managed the sports and financial administration of San Francisco FC Club, including FIFA TMS and FIFA Connect ID systems.Responsibilities:• Supervised and ensured the optimal functioning of operational, commercial, financial, and accounting units during various business processes to drive growth.• Identified and developed new business opportunities to support the company's ongoing expansion. • Prepared detailed internal reports for all board meetings.

Panamá

Company headquartered in the United States, specializing in exports.Achievements:• Reduced company incorporation time from one year to six months, significantly expediting the setup process.• Led comprehensive establishment of the company in Panama, covering legal and banking aspects. This included selecting lawyers, opening bank accounts, registering with the Ministry of Commerce and Industry, as well as managing permits and logistics for bottled water exportation.Responsibilities:• Structured operational plans for various group projects.• Oversight of legal and banking structuring for the company.• Managed the sales of business lines for brands represented by the company.

Panamá

Panamanian corporate group with over four specialized companies in fire protection systems design, installation, and maintenance. Also engaged in logistics center construction and office remodeling projects.Achievements:• Developed financial models to assess the feasibility of five Megaprojects, resulting in revenue generation exceeding $10 million.• Significantly reduced final accounting closure times, from 45 days to just 20 days.Responsibilities:• Oversaw the comprehensive financial strategy of the corporate group.• Developed and implemented financial models for thorough project evaluation.• Managed relationships with banking and insurance entities to address various corporate needs.

Panamá

Multimedia company producing and broadcasting content for three free-to-air television channels (Telemetro - leading Panamanian television, RPCTV, and OYE), three premium television channels (ECO, COS, and UNICOS), and three radio stations (RPC Radio, Telemetro Radio, and Caliente), along with a digital platform comprising over 10 portals, averaging 2 million unique monthly visitors.Achievements:• Worked closely with the Director of Administration and Finance to craft detailed internal reports for each Board of Directors meeting.• Directed the management of the company's overall budget across three divisions and over twelve departments, successfully meeting savings targets established by the Board of Directors.Responsibilities:• Managed efficiency strategies and market intelligence for sales teams.• Ensured financial compliance of the corporation and led projects to maximize long-term profitability of the company.

Panamá

Achievements:• Led the broadcast team for major sports events such as the FIFA World Cup Brazil 2014, Toronto 2015 Pan American Games, as well as leagues including MLB, NFL, NBA, among others.• Established COS's second channel, with a comprehensive focus on sports, leading the production and broadcast of exclusive events for our audience.• Supported the development of various sporting events through cable TV production, including little league baseball, school soccer, varsity football, volleyball, among others. Strategically planned and managed operational expenses for both channels, achieving a notable 21% reduction through effective budgetary adjustments.Responsibilities:• Led the development of strategies to drive competitive positioning of the channels in the local market. Oversaw planning, organization, direction, and control of administrative, financial, production, programming, sales, space rentals, marketing, and audience generation activities. Aimed to surpass established goals to ensure business growth.

Costa Rica

Global food company, leading in the production of corn flour, tortillas, and wraps. With a notable international expansion, including operations in America, Europe, Asia, and Oceania, spanning 72 strategically located plants and presence in over 110 countries through global brands like MASECA and MISSION, and leading local brands such as GUERRERO in the United States, and TORTIRICAS and TOSTY in Costa Rica.I collaborated closely with the consulting team to support the design of their hedging strategy for future corn purchases. Developed a model to assess exposure and tolerance levels, implemented a risk management model using @Risk, and organized a training workshop on the use of financial derivatives.

Panamá

Currently the largest airline in Panama, serving 89 destinations in 33 countries across North America, Central America, South America, and the Caribbean.Responsibilities:• Analyze, monitor, and forecast key performance indicators.• Lead and coordinate market performance analysis, as well as track actions generated in the Market Performance Committee.• Manage reports and tools used by the Marketing, Planning, and Sales teams to provide business intelligence and ensure alignment with company performance.

Panamá

Real estate developer founded in 2000, specializing in social, residential, and commercial projects in Panama City and David, Chiriquí.Responsibilities:• Developed, monitored, and executed project budgets.• Created and maintained up-to-date project schedules.• Contributed as a member of the project development team in all stages.

Panamá

Established in 1981, the bank was formerly part of the companies comprising the large financial conglomerate GRUPO MUNDIAL.• Coordinated the installation of various technological services for the opening of a branch on Vía España.

Panamá

Company specializing in structured cabling, coaxial, security cameras, and mobile plant both internally and externally.Responsibilities:• Supervising installations on projects.• Conducting field inspections for upcoming projects.• Designing project structures.

Mba, Finance And Ecnomics

Specialization In Finance Management

Executive Education Program

Master, Project Management

Bachelor'S Degree In Electronic Engineering And Communications

Sports Coach, Entrenamiento/Entrenador Deportivo/Preparador Físico

Empowering athletes to maximize their resources and address their mental and emotional obstacles, leading to extraordinary results.