Ricard Tomás Shelly Email & Phone Number

Next Level ExperiencesTomorrowland Immersive Experience - Worldwide Premiere in Barcelona Dec15th 2023Hotel Dracula VR Experience - Worldwide Premiere in Madrid Nov 24, 2023. Tomorrowland Immersive Experience Madrid 2024 (October)Xtended Reality Music Hub is a leading curator, producer, and distributor of immersive experiences worldwide. Our expertise in developing and delivering virtual and augmented reality experiences has allowed us to engage audiences in unique and exciting ways. We specialize in creating customized productions that adapt to iconic venues around the globe, making our experiences accessible to a wide range of audiences.Our commitment to innovation and cutting-edge technology has enabled us to push the boundaries of what is possible in the entertainment industry. By blending our knowledge of music with the latest in extended reality technologies, we have created unforgettable experiences that transport audiences to new worlds and engage all their senses.At Xtended Reality Music Hub, we are passionate about creating experiences that are not only entertaining but also impactful. Our team of experts includes experienced producers, technical directors, and artists who work together to deliver high-quality productions that meet the needs of our clients and partners.Overall, our dedication to pushing the limits of what is possible in the entertainment industry and our commitment to creating unique and unforgettable experiences make us a leader in the field of extended reality.

Barcelona, Catalonia, Spain

Creative & Data-Driven Marketing Agency

Head of Digital Marketing at Blanco y Negro Music record label.Currently developing immersive & VR experiences and NFT projects.Developing and managing partner relationships & trade marketing. Working closely with DSPs, VOD, and Social Media platforms including Spotify, Deezer, Apple Music, Facebook / Instagram, Shazam, Twitter, VEVO, Google / YouTube, and Twitch amongst many others. Content Management System (CMS). Assets’ rights management. Promotion, optimization, and monetization. API development through IT provider. Streaming Manager (playlist curation, growth, and trades). TV show director (A3Media). Digital Marketing Plan & Strategy (SEO, Paid Media, Social Networks). Editorial content. Inbound marketing. Influencers Marketing. Digital campaigns (SEM, Facebook Ads, Google Ads, Remarketing, Social Ads, Newsletter, Display, Mailing, A/B testing). Budget management.Monitoring and analysis of each acquisition channel. Oriented to results and audience growth. Customers Database management. CRM strategies. Chatbots. GDPR adaptation. CMO (Collective Management Organization) report analysis.Marketing plan: media & communication strategy. ATL, BTL, OOH, Online, and offline campaigns. Press conferences. Press releases. Print. Street Promo. Project management based on Agile methodologies (Scrum). Asana, Basecamp. Smartsheet. P&L management. Business Decision making. Strategic partnerships with IT providers, media and brands. Sponsorship. Deals over 2M$. Ticketing and Cashless (RFID technology) for events. e-Commerce: ticketing systems and performance improvement, payment & fraud management (Stripe platform), pricing & consumer promotion strategies, data analysis and potential opportunities.Projects: Armin Van Buuren, Lost Frequencies, UNITE with Tomorrowland BCN and MX, Sensation Madrid, Brunch in the city Valencia.

Barcelona, Catalonia, Spain

Creators Mansion is a cutting-edge space designed to foster creativity, collaboration, and innovation for the most talented content creators in social media (YouTubers, tiktokers, Instagrammers...). Located in Barcelona, our 3000m2 facility provides all the necessary resources for creators to grow, experiment, and advance their careers in an exciting and dynamic environment.Our team of experts in content production, digital marketing, and career development work closely with each creator to help them reach their goals and develop their full potential. Our facility includes recording studios, editing suites, event spaces, and more to support the creators in their work.Furthermore, Creators Mansion provides a unique opportunity for brands to invest in the world's most talented content creators. By partnering with us, brands gain access to our exceptional network of creators, allowing them to engage with millions of followers across social media platforms. We also offer bespoke marketing services to help brands develop a strong and authentic connection with their target audience.At Creators Mansion, we pride ourselves on providing a unique and stimulating experience for the most outstanding content creators in social media while also providing unparalleled opportunities for brands to connect with them. Our vision is to be the place where creators can thrive, grow, and develop in a welcoming and collaborative environment that allows them to reach their full potential while also empowering brands to grow and succeed in a constantly evolving digital landscape.

Collaborator in the Catalonia 2022 Working Group coordinated by Genís Roca and Victoria Alsina-Burgues in which we have worked to create a document commissioned by the Government, that could help in the post-pandemic. In my case related to the music industry.Despite the very difficult situation that derives from it, the result is that the concerning issues were already present before this crisis, with roots in structural problems that have more to do with the transition from an industrial society to a digital society than with the Covid-19.All the resulting documentation is now available at www.Catalunya2022.cat.

Identify and initiate discussions with channel/video targets in Spain and Latam with a view to extend the catalog of clients and improve monetization of their content and assets on the video platforms (YouTube, Dailymotion, Muzu, VEVO, Yahoo, Tidal).Defining the video strategy, creating online marketing campaigns to optimize the promotion strategy.Prospection. Acquisition. Account management. Digital video strategy. Channel & content management and optimization. Video rights management. YouTube CMS Management. UGC strategy. Working SEO on YouTube. International Cross promotions. Trade Marketing on video platforms.Multi-Channel NetworkCertified by YouTube in Audience Growth 2013-2014Certified by YouTube in Audience Growth 2014-2015

Barcelona Y Alrededores, España

Audiovisual clients: Fundació Alicia, Harvard, Kraft Foods, Dream Decide Do, Inopia bar by Albert Adrià, Trelleborg, Omega Pharma, Ajuntament de Barcelona, Tous...Inspiring brands on creating content. Cameraman. Video Editor. Social media manager. Tools: Adobe Photoshop, Adobe Encore, DVD Studio Pro, Final Cut, AVID, Sony Vegas, Adobe Premiere, Compressor, Color, Motion, Combustion, Adobe After Effects, Flash, Dreamweaver. CMS, Wordpress, Google Webmaster tools (Analytics, Adwords, Adsense), Facebook Ads, Twitter, Youtube, Vimeo, Pinterest, Hootsuite, Delicious, Pinterest, SEO, link building, Mailchimp...

Barcelona

Programme Planning and On-Air Co-ordination. Plan program grids from start to enter into scheduling software (Vector Box, MCON). Develop a short to long term planning strategy and produce monthly grids. Ensure planning and promos are within guidelines. Prepare monthly/weekly make list and media plan. Liaise with the production team on original or reversion promos needed. Input Promos and other on-air elements into scheduling software.Post-production tasks for the local TV channel and FCP video editor.Content Department assistant and community manager. Audience analysis *infoSys.

FCP Video Editor of “elBulli, the history of a dream. Audiovisual Catalogue 1963-2009” (9 chapters of 52' in HD about the cuisine movement focused on the 5 times best restaurant in the world, el Bulli, and his chef Ferran Adrià) and the movie “A day at elBulli” (Awarded in the World Media Festival in Hamburg and in the New York Television and Film Awards Festival). FCP editor of a variety of wedding and corporate videos for clients like “La Caixa”, “Lékue”, "Inopia bar (Albert Adrià)" or the “Toy Museum of Catalonia”.

Content manager and video editor of summarys for TV3 programs for the channel's website. Summary of programs like “Els Matins” with Josep Cuní, “El Club” with Albert Om, “Telenotícies”, “Ventdelplà” or “La nit al dia” with Mònica Terribas.

Programme Planning and On-Air Co-ordination for Teledeporte TV channel. Plan program grids from start to entry into scheduling software. Develop short to long term planning strategy and produce monthly grids. Ensure planning and promos are within guidelines. Prepare monthly/weekly makelist and mediaplan. Liaise with production team on original or reversion promos needed. Imput Promos and other on-air elements into scheduling software.Manager of the RTVE sports channel Control Room. Responsible for preparing and timing the channel schedule, counting down the different programs and advert breaks. Supporting the VT Operator and editing the news crawl. Video editor of some contents for the channel Teledeporte, such as promos and teasers and for the program DXT.es. Production Assistant for the 8 hours live sports program, Estadio2, and also for the World Series by Renault in Montmeló and Supercross in Palau Sant Jordi of Barcelona.

Sant Cugat Del Vallès, Catalonia, Spain

Creating and updating content for kids website www.super3.net, managing forums and collaborating on the brainstorming meetings for the new designs, content and applications.

Post-production tasks for “Escala Catalunya”, an international TV magazine. Video editing news and other documetarys for the TV program. Supporting on shooting and production duties.

Degree, Audiovisual Communication

Specialized on documentarys, multimedia and post-production. Award for the documentary “Sports, a therapy for disabled”.

Master, Producción Audiovisual