Ricard Tomás Shelly Email and Phone Number
Ricard Tomás Shelly personal email
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I have +20 years of dynamic experience in senior and management roles within the entertainment and music industries.Headquartered in Spain, we operate permanent venues in Madrid and Barcelona, with touring experiences across the globe. At the forefront of VR free-roaming experiences, we blend cutting-edge technology with compelling storytelling, offering some of the world’s most-visited Location-Based Immersive experiences. Whether developing original IPs or licensing established ones, we drive these ventures through co-productions and strategic partnerships.I believe in staying “hungry and foolish”—a mindset that has fueled my success. My relentless pursuit of new challenges and openness to risk have propelled my professional growth. In these fast-evolving industries, embracing innovation and daring to think differently are crucial for thriving.Let’s connect and explore how we can push the boundaries together!
Xtended Reality Music Hub
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ShareholderXtended Reality Music Hub Jul 2022 - PresentNext Level ExperiencesTomorrowland Immersive Experience - Worldwide Premiere in Barcelona Dec15th 2023Hotel Dracula VR Experience - Worldwide Premiere in Madrid Nov 24, 2023. Tomorrowland Immersive Experience Madrid 2024 (October)Xtended Reality Music Hub is a leading curator, producer, and distributor of immersive experiences worldwide. Our expertise in developing and delivering virtual and augmented reality experiences has allowed us to engage audiences in unique and exciting ways. We specialize in creating customized productions that adapt to iconic venues around the globe, making our experiences accessible to a wide range of audiences.Our commitment to innovation and cutting-edge technology has enabled us to push the boundaries of what is possible in the entertainment industry. By blending our knowledge of music with the latest in extended reality technologies, we have created unforgettable experiences that transport audiences to new worlds and engage all their senses.At Xtended Reality Music Hub, we are passionate about creating experiences that are not only entertaining but also impactful. Our team of experts includes experienced producers, technical directors, and artists who work together to deliver high-quality productions that meet the needs of our clients and partners.Overall, our dedication to pushing the limits of what is possible in the entertainment industry and our commitment to creating unique and unforgettable experiences make us a leader in the field of extended reality. -
Digital Marketing DirectorNovicom Marketing Group Nov 2019 - PresentBarcelona, Catalonia, SpainCreative & Data-Driven Marketing Agency -
New Business DevelopmentBlanco Y Negro Music Jan 2022 - Present -
Head Of Digital MarketingBlanco Y Negro Music Oct 2015 - PresentHead of Digital Marketing at Blanco y Negro Music record label.Currently developing immersive & VR experiences and NFT projects.Developing and managing partner relationships & trade marketing. Working closely with DSPs, VOD, and Social Media platforms including Spotify, Deezer, Apple Music, Facebook / Instagram, Shazam, Twitter, VEVO, Google / YouTube, and Twitch amongst many others. Content Management System (CMS). Assets’ rights management. Promotion, optimization, and monetization. API development through IT provider. Streaming Manager (playlist curation, growth, and trades). TV show director (A3Media). Digital Marketing Plan & Strategy (SEO, Paid Media, Social Networks). Editorial content. Inbound marketing. Influencers Marketing. Digital campaigns (SEM, Facebook Ads, Google Ads, Remarketing, Social Ads, Newsletter, Display, Mailing, A/B testing). Budget management.Monitoring and analysis of each acquisition channel. Oriented to results and audience growth. Customers Database management. CRM strategies. Chatbots. GDPR adaptation. CMO (Collective Management Organization) report analysis.Marketing plan: media & communication strategy. ATL, BTL, OOH, Online, and offline campaigns. Press conferences. Press releases. Print. Street Promo. Project management based on Agile methodologies (Scrum). Asana, Basecamp. Smartsheet. P&L management. Business Decision making. Strategic partnerships with IT providers, media and brands. Sponsorship. Deals over 2M$. Ticketing and Cashless (RFID technology) for events. e-Commerce: ticketing systems and performance improvement, payment & fraud management (Stripe platform), pricing & consumer promotion strategies, data analysis and potential opportunities.Projects: Armin Van Buuren, Lost Frequencies, UNITE with Tomorrowland BCN and MX, Sensation Madrid, Brunch in the city Valencia. -
Co-FounderCreators Mansion Sep 2022 - Aug 2023Barcelona, Catalonia, SpainCreators Mansion is a cutting-edge space designed to foster creativity, collaboration, and innovation for the most talented content creators in social media (YouTubers, tiktokers, Instagrammers...). Located in Barcelona, our 3000m2 facility provides all the necessary resources for creators to grow, experiment, and advance their careers in an exciting and dynamic environment.Our team of experts in content production, digital marketing, and career development work closely with each creator to help them reach their goals and develop their full potential. Our facility includes recording studios, editing suites, event spaces, and more to support the creators in their work.Furthermore, Creators Mansion provides a unique opportunity for brands to invest in the world's most talented content creators. By partnering with us, brands gain access to our exceptional network of creators, allowing them to engage with millions of followers across social media platforms. We also offer bespoke marketing services to help brands develop a strong and authentic connection with their target audience.At Creators Mansion, we pride ourselves on providing a unique and stimulating experience for the most outstanding content creators in social media while also providing unparalleled opportunities for brands to connect with them. Our vision is to be the place where creators can thrive, grow, and develop in a welcoming and collaborative environment that allows them to reach their full potential while also empowering brands to grow and succeed in a constantly evolving digital landscape. -
Col·Laborador Grup De Treball Catalunya 2022Generalitat De Catalunya Jul 2020 - Sep 2020Collaborator in the Catalonia 2022 Working Group coordinated by Genís Roca and Victoria Alsina-Burgues in which we have worked to create a document commissioned by the Government, that could help in the post-pandemic. In my case related to the music industry.Despite the very difficult situation that derives from it, the result is that the concerning issues were already present before this crisis, with roots in structural problems that have more to do with the transition from an industrial society to a digital society than with the Covid-19.All the resulting documentation is now available at www.Catalunya2022.cat. -
Video Channel Manager Spain, Portugal And LatamBelieve Mar 2013 - Sep 2015Identify and initiate discussions with channel/video targets in Spain and Latam with a view to extend the catalog of clients and improve monetization of their content and assets on the video platforms (YouTube, Dailymotion, Muzu, VEVO, Yahoo, Tidal).Defining the video strategy, creating online marketing campaigns to optimize the promotion strategy.Prospection. Acquisition. Account management. Digital video strategy. Channel & content management and optimization. Video rights management. YouTube CMS Management. UGC strategy. Working SEO on YouTube. International Cross promotions. Trade Marketing on video platforms.Multi-Channel NetworkCertified by YouTube in Audience Growth 2013-2014Certified by YouTube in Audience Growth 2014-2015 -
Audiovisual And Multimedia FreelanceFreelance Jan 2010 - Sep 2015Barcelona Y Alrededores, EspañaAudiovisual clients: Fundació Alicia, Harvard, Kraft Foods, Dream Decide Do, Inopia bar by Albert Adrià, Trelleborg, Omega Pharma, Ajuntament de Barcelona, Tous...Inspiring brands on creating content. Cameraman. Video Editor. Social media manager. Tools: Adobe Photoshop, Adobe Encore, DVD Studio Pro, Final Cut, AVID, Sony Vegas, Adobe Premiere, Compressor, Color, Motion, Combustion, Adobe After Effects, Flash, Dreamweaver. CMS, Wordpress, Google Webmaster tools (Analytics, Adwords, Adsense), Facebook Ads, Twitter, Youtube, Vimeo, Pinterest, Hootsuite, Delicious, Pinterest, SEO, link building, Mailchimp...
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Programme Planner & Post-Production ManagerMediapro Apr 2010 - Dec 2012BarcelonaProgramme Planning and On-Air Co-ordination. Plan program grids from start to enter into scheduling software (Vector Box, MCON). Develop a short to long term planning strategy and produce monthly grids. Ensure planning and promos are within guidelines. Prepare monthly/weekly make list and media plan. Liaise with the production team on original or reversion promos needed. Input Promos and other on-air elements into scheduling software.Post-production tasks for the local TV channel and FCP video editor.Content Department assistant and community manager. Audience analysis *infoSys. -
Video EditorVisual13 Oct 2008 - Dec 2009FCP Video Editor of “elBulli, the history of a dream. Audiovisual Catalogue 1963-2009” (9 chapters of 52' in HD about the cuisine movement focused on the 5 times best restaurant in the world, el Bulli, and his chef Ferran Adrià) and the movie “A day at elBulli” (Awarded in the World Media Festival in Hamburg and in the New York Television and Film Awards Festival). FCP editor of a variety of wedding and corporate videos for clients like “La Caixa”, “Lékue”, "Inopia bar (Albert Adrià)" or the “Toy Museum of Catalonia”.
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Video EditorBamboo Barcelona (Tv3) Jan 2008 - Jun 2008Content manager and video editor of summarys for TV3 programs for the channel's website. Summary of programs like “Els Matins” with Josep Cuní, “El Club” with Albert Om, “Telenotícies”, “Ventdelplà” or “La nit al dia” with Mònica Terribas. -
Teledeporte Production Assistant / Programme Planning And On-Air Co-Ordination.Rtve Catalunya Mar 2006 - Mar 2008Programme Planning and On-Air Co-ordination for Teledeporte TV channel. Plan program grids from start to entry into scheduling software. Develop short to long term planning strategy and produce monthly grids. Ensure planning and promos are within guidelines. Prepare monthly/weekly makelist and mediaplan. Liaise with production team on original or reversion promos needed. Imput Promos and other on-air elements into scheduling software.Manager of the RTVE sports channel Control Room. Responsible for preparing and timing the channel schedule, counting down the different programs and advert breaks. Supporting the VT Operator and editing the news crawl. Video editor of some contents for the channel Teledeporte, such as promos and teasers and for the program DXT.es. Production Assistant for the 8 hours live sports program, Estadio2, and also for the World Series by Renault in Montmeló and Supercross in Palau Sant Jordi of Barcelona. -
Content WriterKantar Oct 2005 - Feb 2006Sant Cugat Del Vallès, Catalonia, Spain -
Web Content ManagerCcma I Ccrtvi Oct 2003 - Mar 2004Creating and updating content for kids website www.super3.net, managing forums and collaborating on the brainstorming meetings for the new designs, content and applications. -
Video Editor AssistantTve Apr 2003 - Jul 2003Post-production tasks for “Escala Catalunya”, an international TV magazine. Video editing news and other documetarys for the TV program. Supporting on shooting and production duties.
Ricard Tomás Shelly Skills
Ricard Tomás Shelly Education Details
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Audiovisual Communication -
Producción Audiovisual
Frequently Asked Questions about Ricard Tomás Shelly
What company does Ricard Tomás Shelly work for?
Ricard Tomás Shelly works for Xtended Reality Music Hub
What is Ricard Tomás Shelly's role at the current company?
Ricard Tomás Shelly's current role is 🎵 Blanco y Negro Music | 🥽🕹📹 Xtended Reality Hub | Tomorrowland Immersive Experience | Hotel Dracula Immersive Experience | Fairy Tales Immersive Experience.
What is Ricard Tomás Shelly's email address?
Ricard Tomás Shelly's email address is ri****@****ail.com
What schools did Ricard Tomás Shelly attend?
Ricard Tomás Shelly attended Universitat Ramon Llull, Universidad De Alcalá.
What skills is Ricard Tomás Shelly known for?
Ricard Tomás Shelly has skills like Redes Sociales, Final Cut Pro, Youtube, Marketing Digital, Multimedia, Medios Sociales, Consultor De Redes Sociales.
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