Ricardo Rocha Email & Phone Number

São Paulo, Sp, Br

Toronto, Ontario, Canada

As a seasoned Lead Generation, Project & Team Manager, I possess a unique blend of marketing and operational expertise. My experience has equipped me with a comprehensive understanding of the industry, enabling me to excel in:- Lead Generation & Conversion: Successfully identified and converted high-potential leads, driving significant business growth.- Project Management: Managed projects from inception to completion, ensuring timely delivery and quality outcomes.- Marketing Strategy: Developed and implemented effective marketing strategies, enhancing brand visibility and market reach.- Team Leadership: Led and managed a dynamic team, fostering a collaborative and high-performance work environment.

São Paulo Area, Brazil

Media Sales Expertise: Negotiated media spaces and managed relationships with prominent agencies and advertisers in Brazil (São Paulo and Rio de Janeiro).Market Insights: Identified opportunities within Brazil's emerging middle class (Class B and C), aligning with Positivo's audience demographics (79%).Key Achievements (2015-2016)• Ranked 1st in sales among executives, accountable for 45% (2015) and 70% (2016) of total sales in Advertising/Digital Business.• Developed 4 largest advertisers, contributing 25% of sales over two years.• Secured 5 of the top 10 billing advertisers in 2015.• Spearheaded 30% revenue growth in Rio de Janeiro (2015 vs. 2014).Report: Director of Digital Products at Positivo Informática, Flavio Elizalde (https://www.linkedin.com/in/flavioelizalde/pt)

São Paulo Area, Brazil

• Managed all online sales channels, including: • SEM (Search Engine Marketing) • SEO (Search Engine Optimization) • Price Comparison • Affiliates • Incentive Programs • Email Marketing • Social Media• Oversaw budget management, online media buying and selling.• Set strategic goals across teams, optimized channels, tracked ROI, and analyzed key metrics.• Collaborated with commercial team to define campaigns and promotional calendars.• Directed communication and creation strategies for enhanced online brand positioning.• Developed and implemented new online channels to drive financial growth and brand awareness.Report to: Fábio Mori, Director of E-commerce (https://www.linkedin.com/in/fabiomori/pt)

São Paulo Area, Brazil

• Created didactic materials, evaluated student performance, and delivered presentations.• Taught managers and analysts from prominent companies in communication and marketing, including: Managers and analysts of communication and marketing in large companies such as Accor, Editora Abril, NET, HSBC, Qualicorp, Correios (among others)

São Paulo Area, Brazil

Channel Intelligence & Consumer Electronics ExpertKey Expertise:• Commercial and channel area communication• Performance optimization in Offers, Trade, and CRM• Consumer Electronics category management: Computing, Tablets, Gaming, Telephony, Audio, Video, Cameras, and CamcordersStrategic Responsibilities:• Analyzed and managed promotional offers for maximum ROI• Developed sales-driven marketing strategies• Forecasted channel performance using KPIs (e.g., conversion rates, click-through rates)• Launched products with strategic plans• Enhanced conversion rates through category initiatives, considering:• Product positioning• Pricing strategies• Margin optimization• ROI/ROAS analysis• Channel selectionReport to: Daniel Santiago, Channel Intelligence Manager Marketplace Project PMO:• Led marketing efforts for Marketplace project implementation• Managed marketing channels and frontend operationsMarketing Product Owner (PO)• Walmart Travel & Leisure• Extended Walmart ServicesResponsibilities:• Developed and executed marketing strategies• Managed project timelines and deliverables• Coordinated cross-functional teams• Analyzed market trends and customer insights• Optimized marketing channels for maximum ROIReport to: Fábio Mori, Director of E-commerce (https://www.linkedin.com/in/fabiomori/pt)

São Paulo Area, Brazil

• Responsible for the entire commercial area (prospecting, negotiation and new business)• Support for small, medium and large players in the B2B / B2C market such as Telesul Sistemas, Alphawork RH, Proxis Contact Center, Atlas Schindler, GE Healthcare, Danone, Sem Parar, Arcelor Mittal (among others)• Planning and definition of marketing strategies in various companies• Conversion of clients and increase of the billing of companies with digital actions for nutrition of leads, cross / up selling and branding• In-company marketing talks on Google and digital direct marketing trends• Project management and campaigns for prospecting and customer loyalty

São Paulo Area, Brazil

• CSS / XHTML development• Creating and developing layout• Main project delivered: Portal Suvinil

São Paulo Area, Brazil

• Planning and research for digital projects in general (websites, portals, hotsites, banners, animations etc)• Capture of briefing and presentation of ideas• Creation of layout and defense with the client• CSS / XHTML development• Flash animations and website maintenance• Main projects delivered: Institutional site Portuguese Language Museum, Gilberto Freire exhibition hotsite and personal site Paulo Egydio

Customer Service Management, Customer Service

Developed expertise in: - Customer engagement and retention - Conflict resolution and negotiation - Effective communication.

Bachelor'S Degree, Digital Design

Bachelor's Degree in Digital Design with interdisciplinary studies in: - Communication and Social Sciences (Anthropology, Sociology).