Francesco Riccadonna is a Managing Director, Entertainment at WPP Media. He possess expertise in marketing strategy, brand management, strategy, marketing communications, media planning and 12 more skills. Colleagues describe him as "Francesco is a very talented, results-driven and focused manager. I have worked directly with him in several projects, where he has demonstrated tremendous skills in generating consumers insights that unlock growth - the impressive track record of great advertising campaigns prove it. His strategic thinking as well as the great ability to assess and then leverage people's strenghts makes him highly recommended for any exec role in marketing." and "Francesco is a highly talented strategic marketer with great intuition, good analytical skills and very good copy judgement. He is results focused and moves easily between strategy and operational detail. I very much enjoyed working with him and would recommend him highly."