Responsible for Marketing Campaigns initiatives cross segment within DCM Region (Italy, Greece and Malta), implementing marketing campaigns through several levers.Marketing plan set up and runningCompetitive set studies on several different Business and industries, to support marketing strategy.Push Digital marketing: LinkedIn campaigns manager, Google AdWords, Facebook AdsInbound marketing strategy: to attract prospects and customers to your website and blog through relevant and helpful content. Deloitte.com site content management and SEO optimizationLoyalty: massive relationship marketing program, to cover more than 20 activities and 120/d of events. Almost 1.000 Clients invited, C-level. Most admired activities: Golf Open d’Italia, Tennis Internazionali d’italia, self organized activities.Events Organization: offline marketing activities for meet Clients, offering telling and schedule several follow up.Direct reporting to funcion Director, lead a team of 5 marketing professionals.

CRM strategy definition, Consolidation and growth of the customer base value, through:Analysis: customer base segmentation, identification of main Personas and deepening of risk&opportunity of each cluster. Big Data implementation in selection specific target based on innovative criteria.Strategy: set-up best campaign per each personas, personal pricing approach. Main focus on: (i) churn prevention, creating renewal campaign with personal pricing (ii) crosselling, main focus on new offers and innovative solutions (iii) upselling, enrichment of customer contract in order to increase value.Implementation: best contact channel selection per Persona. Omnichannel approach:Digital: customer value management via App e direct mailingOnline: website showcase personalized for each customerSocial: facebook-google adwords campaign.Offline: mainly phone call and SMS. Selection and training of partner for phone call execution (main contractors: Almaviva, Assist, Covisian, Datacontact) and SMS (partner with Persado for text editing and wording optimization). Final Balance: pay back period, ROI, matching with business case hypothesis. Corrective identification for next campaign set up.

Responsible for indirect sales for Toscana area within enterprise business unit, achieving acquisition and customer retention target. In charge of: - Partner management: selection, contractualization, market start-up and commercial addressing of New Agencies. Management of 5 business structures at the peak of Area expansion (main partners: Piramis Italia, Sistemi Ufficio)New Sales force recruiting - active scouting and hiring. 72 indirect Sales Agent at the peak

Senior Product Manager responsabile per prodotti core (voce e dati), roaming e chiamate internazionali.Generazione del Marketing Plan e lancio di mercato di iniziative commerciali e nuovi prodotti/servizi dedicati al mercato B2B. In details: - Identificazione Market Trends e razionalizzazione dei trend emergenti del mercato (dinamiche di mercato e nuove tendenze al consumo) Go to market (promotion mix sia ATL che BTL)Proposition e pricing Monitoring performance finanziarie; traking dei principali KPI; business case e calcolo del PBP e ROINegoziazione con stakeholders interni/esterniSet di studi di GAP analisi sui competitors, con focus su punti di fornza/debolezza e rishi/opportunitá della proposition Vodafone. Analsi dei principali driver della Customer Base: Average Revenues/Margins per User monitoring, revenues per minute, usage/attitude segmentation, call analysis and options penetration on customer base.

Supporto al dipartimento marketing – mercato adesivi. Marketing mix sul brand Pattex.Analisi qualitativa/quantitativa sul mercato dei DYI.Supporto al lancio di nuovi prodotti e iniziative commerciali.

Supporto al dipartimento di pianificazione media, sul cliente Renault ItaliaAcquisto di spazi pubblicitari e creazione del media mix, specificatamente TV, Radio e stampa. Ottimizzazione di Reach, Frequency and GRPs.