Riccardo Giani Email & Phone Number

Sesto San Giovanni, Lombardy, Italy

- Leading global media coordination for the Aperitif portfolio, including Campari’s Group most iconic brands (Campari and Aperol)- Developing and executing integrated media strategies and partnerships for our key global marketing initiatives (e.g., the sponsorship and amplification of Campari & Cannes Film Festival)- Managing global agency resources, contracts, auditing programs- Spearheading the company’s global media transformation journey, managing a number of high-profile projects to develop more advanced capabilities and a stronger central governance of the media department - Coordinating the company’s Global Initiative yearly marketing cycle across the entire portfolio

London, United Kingdom

- Leading, planning and executing integrated cross-brand digital media strategies for Danone Dairy UKI - Fostering cross-functional collaboration with brand, agency and sales teams to drive measurable growth via equity building campaigns and performance activations- Spearheading digital transformation within the organisation- Building and executing portfolio data and audience strategies- Managing, supporting and leading media, production and creative agencies to do awesome digital work- Member of GDPR UKI committee, aiming to support privacy by design across all our touchpoints

London, United Kingdom

Client: Burberry- Leading global digital strategies for Burberry, driving media excellence across 25 markets and developing integrated advertising campaigns across performance and branding channels - Managing senior partnerships and JBPs with key partners, including Facebook, Google and Twitter - Driving global social and influence innovation for Burberry, leading TikTok and WeChat test & learn programmes and working closely with social platforms to secure access to alphas and betas- Working cross-functionally with marketing and new business teams to support global client pitches

London, United Kingdom

Clients: Adidas, Diageo, RB - Governance, implementation and measurement of award-winning global media campaigns for Diageo, Adidas and RB (M&M Awards 2017 – Winner of Best Global Media Partnership, Smirnoff x Spotify)- Fostering and developing local markets’ digital capabilities, working with the wider account and planning teams to drive overall global digital excellence- Developing performance media testing programmes, and coordinating global implementation across 50+ markets

London, United Kingdom

They Don’t Love You is an independent marketing magazine from London. With a critical view, we examine new and original advertising campaigns, report about bad ones and talk about the latest marketing news and stories. Originally established by master’s students of Imperial College Business School, we offer valuable marketing insights, combining a pop and young attitude with thought-provoking articles. Our mission is to be an engaging resource for students and professionals with an interest for business, branding, creativity and everything that’s cool. - Leading a team of 30 international authors to meet high standards of journalism- Guiding editorial content to communicate the distinctive message of They Don’t Love You- Leading the digital marketing strategy to maximise the reach and influence of the magazine- Contributing editorial contentwww.theydontloveyou.com

London, United Kingdom

Clients: Dell, Dell Technologies, Alienware, Dun & Bradstreet- Leading the UK and EMEA media buying teams across display, video and paid social for Dell Consumer, Dell Small Businesses and Dun & Bradstreet- Campaign ownership - activation for Dell Consumer, Dell Small Businesses and Dun & Bradstreet- Driving programmatic innovation for Dell, supporting the activation of efficient and measurable cross- device digital strategies and piloting them in the UK- Supporting, managing and mentoring planner buyers, media executives and apprentices

London, United Kingdom

Clients: Dell, Alienware- Planning, activation and measurement of digital campaigns across social, VOD and display (direct buys and programmatic)- Analysing data to support campaign optimisation, building ad-hoc reports for clients and external agency partners- Building solid relationships with creative agencies, media owners, local MediaCom teams and marketing partners to ensure best campaign output- Supporting, leading and mentoring new media executives

London, United Kingdom

Clients: Dell, Alienware- Account coordination and campaign management across 15 markets- Budget and financial management, control and forecasting- Reporting to clients on campaign performance, providing key insights and recommendations- Copywriting, creative analysis and testing

London, United Kingdom

- Developed a new digital strategy to increase social engagement and traffic to .com- Devised and planned social campaigns and developed new global social media guidelines- Presented the strategy to the management team and supported implementationIn collaboration with Imperial College Business School.

London, United Kingdom

- Managed social media accounts (Facebook, Twitter and LinkedIn) and developed new social media guidelines to increase engagement and SOV- Researched new potential markets to devise long-term business development strategies- Coordinated the launch of the new corporate website, actively taking part in the use of the CMS- Assisting Marketing and Sales team in day-to-day office tasks

Milan Area, Italy

- Assisted the team in the preparation of yearly trial balances and tax forms for the US Internal Revenue Service- Liaised with international clients via e-mail on behalf of the management

Master Of Science (Ms), Strategic Marketing, Distinction - 90

Bachelor'S Degree, Foreign Languages, Literatures, And Linguistics, 110 Cum Laude/ 110 (First-Class Honours Degree) - Bachelor'S Degree

Exchange Programme Abroad, Digital Marketing, Event Promotion, Pr, Public Speaking

Summer Focused Program Abroad (FPA) - Theoretical lectures and group assignments.

High School Diploma, Mathematics And Computer Science, 95/100