After a degree in Industrial Design, a Master in Product Management and 9 years of experience in the life cycle of the product from its conception to its marketing, My goal to date, is to be an innovator. My dedication is aimed at finding a meeting point between advanced technologies, and the latent needs of consumers and how the design process will evolve in this context to make products highly technological, commercially performing.My past professional experience, present and personal interests have put me in close contact with many design disciplines and the most emotional aspects of that process, where along with cognitive studies-behavioural, design products that respond correctly to the three levels of design and are consumer-orientedEmail: riccardopucci.work@gmail.comSkills:- Concept Design- Sketching- Rendering- Illustration- Pattern Model- Material Research- Design Thinking - Neuromarketing approach- Market knowledge- Consumer knowledge- 2D/3D Program knowledge- Bachelor Degree/Master- Autonomy- Adaptability- Resistance to stress- Be resourceful- Problem Solving- TeamworkBIOIn 2011 fund Propagande Noire, during the course of studies for Interior Design at the University of Architecture in Florence. FROM 2011 TO 2014 I’m exhibiting at the top trade fairs at Pitti Uomo or Paris Fashion Week in 2015. I leave the creative and commercial direction of the brand until 2016. From 2011 to 2016 I get numerous publications on magazines and industry platforms such as ASVOFF, Some/things, Lash Magazine, NSS Magazine and Waitfashion.After 5 years as Fashion Designer, I have completed 3 years of retail experience where I have acquired skills on the understanding of needs and needs of the final consumer.In the following 2 years I have gained experience in Wholesale where I have acquired a clear understanding of national and international markets (Arab Emirates, China, United States, India, Italy and Turkey), to which they alternate consulting as Concept designer. In 2017 I get the first level scholarship and in 2018 Master Cum Laude at Istituto Marangoni. Subsequently I held the role of Assistant Product Manager in the style office, with which I get a global view of the markets and I have the opportunity to translate the needs and needs of customers/ consumers in product strategies.To date, I’m in charge of one of the Max Mara Group’s commercial lines.