Lead both dedicated departmental and cross-functional teams to develop new revenue-driving programs, while advancing strategic company initiatives. Efficiently and effectively communicate up and down the chain of command to move projects forward while reporting to the C-Suite. Head the Seller Marketing team, tasked with developing brand awareness for the Newegg Marketplace platform while acquiring new sellers, promoting marketing and logistics services to grow service revenue. Selected Results:-Built and strategically grew an advertising service for online marketplace sellers, with a 10-month forecast from launch of $1M+ in pure service revenue and over $10M in sales for sellers.-Developed a direct-to-consumer business plan and system development roadmap for scalable, sustainable technical marketing solutions, transforming the Newegg marketplace advertising platform.-Champion strategic direction and creation of content for automated email campaigns for marketplace sellers, increasing new seller retention by 35% and reducing lapsed sellers by 24%. Strategies:-Develop numerous successful marketing campaigns, often with industry partners across paid & free channels, consisting of video, podcast, webinar, blog, and email marketing to enhance branding and new seller acquisition.-Clearly communicate executive direction to stakeholders throughout the organization via strategic planning of business development initiatives, delegation of responsibilities, and ultimate accountability.-Nurture strategic business partnerships to leverage large audiences of potential new seller clients, delivering tailored content journeys through multi-channel campaigns. -Build team roles around individual strengths, creating action plans for each project with clear goals and deliverables, to aid in the smooth execution of the strategic objectives with a focus on data-driven results.

Champion Newegg Marketplace content strategy and creation, aligning marketing campaigns and tailored content for targeted audiences on both B2B and B2C initiatives. Collaborate with interdepartmental marketing and editorial teams to ensure strategy aligns with company objectives while developing innovative solutions. Research and implement key marketing solutions to enhance efficiency, revenue and lead generation, as well as SEO best practices. Selected Results:-Lead interdepartmental promotional campaigns with up to 1,400% YOY growth, and total sales of $4.3M.-Develop and nurture strategic partnerships, leading campaigns that drove $244k+ in incremental sales for new brands in one year.-Craft bespoke editorial content to support emerging product campaigns which drove incremental $135k lift. -Act as hands-on author, editor, and creative direction for 150+ marketing emails, landing pages, webinars, blog posts, PRs, and other marketing collateral.Strategies:-Work closely with interdepartmental teams and subject matter experts to develop a strong basis of knowledge to create engaging and educational content around emerging technologies.-Lead full-scale B2B website redesign, implementing Google Analytics to monitor/react to user behavior, enhance branding, instituting strategic content development for the company blog.-Pioneered implementation of the division’s first CRM for B2B email, designing and tracking automated marketing campaigns to coincide with the quarterly editorial calendar creation. -Lead strategic partnership with crowdfunding platform Indiegogo to incubate and launch new products, driving multi-channel campaigns across social media, PR, onsite, email, and blogs which resulted in over $244k in sales from new-to-market products.-Collaborated with an in-house studio team to script and produce organic editorial videos tailored to our audience mindset to successfully build customer knowledge and engagement around new product verticals.

- Created email program with 30% open rates and 13% CTR.- Optimized general website and product page content, earning page 1 rank on Google.- Pioneered new paid email campaigns with a monthly lift in reach of 18k prospects.- Continually generated quality content about the brand and products. Published thought leadership and educational articles in trade magazines, developed product page and video content while managing distribution through email and paid channels.- Developed a successful email marketing program from the ground up, to support new product launches, and promotions across segments. Conducted A/B testing to optimize emails for maximum engagement. - Conducted site-wide SEO overhaul for better organic visibility and to align with rebranding efforts, with an average of 15 new organic leads per month. - Lead new client acquisition efforts, through email, social, print/web advertising, PPC, and trade shows. Averaged new customer spend of $2k within the first month.- Ran ad buying and editorial calendars for three industry publications with a total annual budget of $55k. Strategically planned and executed sponsored eBlasts, generating new leads while maintaining a competitive edge in the industry. - Managed the PR for the organization, participating in interviews both on video and in print with multiple industry trade publications. Maintained a presence on industry forums to develop brand awareness and product education.

-Construct press releases for various products and sources.-Maintenance of company Facebook and Twitter, along with blog site using Word Press.-Use market research aided by ‘Alexa’ to cater towards potential customers.-Assist marketing department in creating new methods for brand extension, buzz campaigns, and promoting brand awareness.