Rice International is a private limited company incorporated in Pakistan. Established in 1995, the company is one of the leading traders in this agricultural market; growing, producing and exporting long grain rice worldwide.

• Developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.• Participates in brand strategy discussions and in setting a bulls-eye consumer target.• Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.• Analyzes historical new product launches, and reports on vitality rate• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.• Drives consumer understanding and insights that defines our prime prospects’ needs, attitude and values in order for consumers to have stronger and more impactful brand experiences.• Leads consumer and brand learning plan development and oversees execution and findings of research studies.• Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items• Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.• Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.• Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.