Following 15 years senior food retail marketing experience, in 2007 I founded Rice Retail Marketing (RRM), a local marketing agency. Our aim is to give clients access to the experience of a blue chip marketing director through an agency that is affordable, practical and hands on. We also offer advice to anyone who needs to understand the retail sector to better tailor their products ie encouraging retailers to stock more fresh fruit and vegetables or helping a supplier market their brand to retail. We provide our clients with structure and consumer insight, helping them to develop their key point of difference.Highlights:Appointed by the Department of Health to co-ordinate the Convenience Stores Change4Life Programme which has resulted in 35% sales uplift in fruit and vegetables and over 200 participating stores Developed award-winning community plans linked to sustainability for independent food retailer, Andrew Thornton of Thornton’s BudgensCreated strategic local marketing plan to promote Warner’s Budgens , helping Guy Warner to win several top retail industry awards, including Convenience Store of the Year and IGD Social Innovation awardHelped develop campaign of community-based initiatives for retailer Maloney’s Budgens including the development of a range of products from small and local food producers. Sales have increased by 8% Developed clear marketing strategy for Warners Motor Group to enable them to compete in tough current climate.