Rich Backstrom Email & Phone Number

Yorkville, Il, Us

Global

Part of the global food team at Google. I was responsible for building out 28 branded food concepts at over 65 global Google locations. Created franchise models for all branded food concepts to improve efficiencies and consistency at all locations. Worked with our culinary teams localized menus for our branded concept stations globally. Led the global leadership team in each region to make necessary adjustments in their programs to match our new model. Provided training to the operations team… Show more Part of the global food team at Google. I was responsible for building out 28 branded food concepts at over 65 global Google locations. Created franchise models for all branded food concepts to improve efficiencies and consistency at all locations. Worked with our culinary teams localized menus for our branded concept stations globally. Led the global leadership team in each region to make necessary adjustments in their programs to match our new model. Provided training to the operations team to ensure brand adherence and identified KPI's for each brand. Partnered with 3 external brands LaPlace, Beefsteak & Goldie which were licensed concepts for select global locations. Collaborated across sectors with various management companies to provide guidelines for our branded concepts. Created new branded catering concepts with our catering teams that provided our client with food programs that were "plug and play" concepts for our catering operations. Concepts included logos, decor packages, menu framework with suggested tested recipes and a marketing plan for easy execution and role out for our teams.Developed metrics to measure performance for each concept, these metrics helped the Google team plan and develop future locations for concept launch. Show less

Maine, United States

Responsible for 15 million annual revenue budget covering board, catering and retail outlets at Colby College. Managed staff of over 150 hourly and a management team of 12.Developed strategic plan for campus and dining programs to remain open during COVID, restructuring dining plans, staffing, remote sites, and setting protocols in line with the college. Supported region with management coverage and gaps in leadership. Partnered with college HR and local temp services to host a joint job… Show more Responsible for 15 million annual revenue budget covering board, catering and retail outlets at Colby College. Managed staff of over 150 hourly and a management team of 12.Developed strategic plan for campus and dining programs to remain open during COVID, restructuring dining plans, staffing, remote sites, and setting protocols in line with the college. Supported region with management coverage and gaps in leadership. Partnered with college HR and local temp services to host a joint job fair to fill over 70 hourly positions on campus. Successfully filled 80% of the roles for the dining program.Created open dialog with student government to improve the communication between the dining program and the student body. Developed weekly check ins as well as monthly advisory meetings. Opened a student marketing intern position to keep social media platforms updated with relevant and creative materials.Managed 4 biannual student surveys, including the development of the questions, marketing, collection of the data and providing responses and improvement plans for the results. Improved the retail program with a full remodel of the student union food program with new menu options and updated marketing. Show less

Makati, National Capital Region, Philippines

Headed the board for the Condo Corporation for a 41 story 360 unit residential development in Makati.-Create & Manage Annual Operating Budget of over 15 million for building - Oversew management team on cleaning, facilities, engineering, admin, and landscaping. - Recommended capital improvement projects and expenditures. - Prepared RFP for contracts and projects in the building.- Hosted annual general meetings for owners with financial presentations and updates on… Show more Headed the board for the Condo Corporation for a 41 story 360 unit residential development in Makati.-Create & Manage Annual Operating Budget of over 15 million for building - Oversew management team on cleaning, facilities, engineering, admin, and landscaping. - Recommended capital improvement projects and expenditures. - Prepared RFP for contracts and projects in the building.- Hosted annual general meetings for owners with financial presentations and updates on projects- Negotiated sub contracts for building services, signed contracts for security, housekeeping, pool service and AC maintenance companies. - Participated in evaluation & review of property management team. - Facilitated social events for owners & tenants. - Worked with local government authorities to improve sidewalks & security in the surrounding neighborhood. - Negotiated new elevator maintenance contract and reconditioning of lifts. - Created online registration for owners & tenants for annual meetings and increased ease of updating information on communication channels. - Managed the Covid19 crisis with implementation of policies, procedures and processes to keep staff, and residents safe. - Oversaw major improvement projects :roof-deck garden, lobby enhancement, front garden improvements, sewage tank upgrades, painting of residential halls.- Coordinated relief efforts for Taal volcano eruption with food & clothing drive & delivery to effected areas for victims. Show less

Makati, Philippines

Executed optimal sales strategies to achieve targeted sales goals and financial targets for EMEA and APAC Markets. Worked closely with all brand owners to create and maintain marketing materials for sales presentations, client meetings, and contract negotiations. Aligned training programs for various brands for new markets by coordinating with training and HR.Closed country & regional franchise agreements for Yellow Cab Pizza, Buca di Beppo, Pancake House, Earl of Sandwich, Chicken Rice… Show more Executed optimal sales strategies to achieve targeted sales goals and financial targets for EMEA and APAC Markets. Worked closely with all brand owners to create and maintain marketing materials for sales presentations, client meetings, and contract negotiations. Aligned training programs for various brands for new markets by coordinating with training and HR.Closed country & regional franchise agreements for Yellow Cab Pizza, Buca di Beppo, Pancake House, Earl of Sandwich, Chicken Rice Shop, and Caliburger in over 10 countries in Asia & Middle East. Orchestrated openings for over 30 outlets in 12 countries.Developed innovative targeted collateral to support overall branding objectives for EMEA and APAC.Coordinated and prioritized required training courses for all new store openings as per franchise agreement requirement.Analyzed effectiveness of training programs at all levels and created updates for specific markets. Trained new hires to perform cross-training exercises with experienced workers.Worked to develop network by identifying andpursuing new leads, attending industry events and building rapport with clients. Operated and maintained CRM applicant tracking and sales management systems.Partnered with marketing to create, deploy and optimize effective campaigns for franchise clients and restaurant operations, both in store and social media platforms.Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.Recruited and developed successful leadership staff to handle day-to-day business operations. Oversaw restaurant operations for 30 franchise locations across 12 countries, including all training, business planning and marketing.Partner of World Franchise Associates to expand our reach and support brands through franchise development. Closed both traditional & non traditional franchise agreements for brands. Show less

Raleigh-Durham-Chapel Hill Area

Managed 6 cafes in 2 states for our client Cisco Systems. Oversaw all operations for culinary, service, catering & financial for the campus.Created, implemented and maintained budgets for each revenue stream. Recruited, hired & trained a team of over 80. Led our team for top performing account 3 years in a row for our region. Regular client meetings to insure services exceeded their expectations.Responsible for accurate forecasting for all outlets. Launched Starbucks franchise… Show more Managed 6 cafes in 2 states for our client Cisco Systems. Oversaw all operations for culinary, service, catering & financial for the campus.Created, implemented and maintained budgets for each revenue stream. Recruited, hired & trained a team of over 80. Led our team for top performing account 3 years in a row for our region. Regular client meetings to insure services exceeded their expectations.Responsible for accurate forecasting for all outlets. Launched Starbucks franchise onsite for Cisco, increasing sales by 28% with the new revenue center. Oversaw & led operations team for new catering & cafe location, layout, equipment sourcing, training,and successful opening for new location. Built client relationship with regular meeting with onsite and remote client to understand company targets & expectations of our team then delivering on those expectations. Managed 4 cafes in North Carolina as well as 2 cafes in Texas for the Cisco campuses. Show less

Raleigh-Durham-Chapel Hill Area

Managed operations for Duke Diet & Fitness Center for Duke Medical. Responsible for over 100 out patients providing 3 meals a day with strict requirements & guidelines provided by the nutrition staff. Led a team of culinary professionals to create nutritious meals following recipes and dietary restrictions. Worked closely with the patients to ensure they were happy & understood the portioning, ingredients & health benefits of the meals. Created culinary classes for the patients hosted by… Show more Managed operations for Duke Diet & Fitness Center for Duke Medical. Responsible for over 100 out patients providing 3 meals a day with strict requirements & guidelines provided by the nutrition staff. Led a team of culinary professionals to create nutritious meals following recipes and dietary restrictions. Worked closely with the patients to ensure they were happy & understood the portioning, ingredients & health benefits of the meals. Created culinary classes for the patients hosted by our chefs to teach healthy cooking techniques that could be brought home after leaving the program. Show less

East Coast

Supported both educational & corporate accounts for the East Coast. Assisted V.P. in site evaluations for potential new accounts, prepared RFQ bids for new business. Participated in presentations for new account projects. Worked with district managers to provide coverage at outlets during peak periods, vacations & special events. Opening team for new accounts, set up, hiring, training and opening support for new accounts throughout the East Coast region.

San Jose, California, United States

Catering manager for the two Executive Briefing Centers for Cisco Systems. Responsible for the daily high level meetings & events held at the Center for Cisco clients & partners. Our team created customised menus for visitors delivering to over 30 different meeting rooms in two briefing centers. Trained our team to insure minimal interruptions to ongoing meetings during delivery and clean up. Assisted catering director with other campus events, deliveries and training for the entire campus.