Heading up one of ZoomRx's 4 consulting units. Building a team of diligent, creative, considered research consultants focused on delivering data-driven insights to healthcare clients. Help drive the development and application of ZoomRx's technology / AI-based tools to address our clients business/ marketing needs. Driven to help expand ZoomRx's capabilities to new healthcare sectors and to new geographic regions.

Building Maru's Healthcare practice. Consulting engagements focused on pharmaceuticals, medical devices, healthcare delivery, and digital health. Leverage a consultative approach, Maru's sophisticated technology, sophisticated data and analytics, plus top-notch reporting to address healthcare clients' most difficult marketing questions. Significant thought leadership includes papers and conference presentations on System 1 vs System 2 influences on behavior, the role of emotion at critical physician / patient decision points, the challenges of gene therapy, and the promise of AI in clinical decision making.

A leader in bringer together different data / analytics solutions to clients that leverage Kantar's broad base of resources including their research, consulting, innovation, and digital domains. The solutions span brand strategy, customer experience, product / portfolio development, forecasting, and tactical evaluations. Further we integrate data from multiple sources and leverage sophisticated analytics including cutting edge artificial intelligence approaches (e.g., machine learning, analyzing unstructured data).Experience in a range of industries including life sciences, financial services, technology, and retail. However has deep expertise in the life sciences / healthcare industry – having conducted public health research in academic settings and market research for pharmaceutical and healthcare companies over the past 20 years. This research has spanned many therapeutic areas including oncology, vaccines / infectious disease, respiratory, cardiovascular, endocrinology, neurology, mental health, urology, nephrology, and rheumatology and includes patient journey studies, consumer and HCP segmentation, product/service optimization and forecasting, and HCP brand strategy researchAdditionally, provides distinct thought-leadership, having published papers on novel qualitative and quantitative methodologies, unique applications of existing methodologies in the healthcare space, and general commentaries on medical practice in areas ranging from oncology to immunology.

Led the Modellers Healthcare practice and headed up the company's Boston office. Consulting engagements focused on healthcare and pharmaceuticals, plus extensive cross-industry research experience in financial services and consumer packaged goods. Many years of experience conducting pharmaceutical market research and public health research across most therapeutic areas. With qualitative research, has overseen hundred’s of studies – both US and global. Moderated interviews and focus groups for many years with a broad range of constituents including physicians, patients (both adult and adolescent), payors, pharmacists, and hospital administrators. In the quantitative arena, extensive experience with both more complex modeling-based studies and tracking research. This includes a variety of segmentations, discrete choice / conjoint based studies, and research leveraging Structural Equation Modeling and other approaches for understanding behavioral drivers. Has co-designed a number of innovative qualitative and quantitative methodologies including approaches for more accurately assessing tradeoffs in a qualitative setting and for more effectively leveraging conjoint approaches in message bundle optimization. Numerous publications have emerged from these efforts.

As founder and president of Observant LLC, was a strategic market research partner focused on serving clients from leading organizations in the pharmaceutical and biotechnology industries.Employed a variety of research methods to answer a broad range of business questions. Designed analytically sophisticated quantitative studies and best-in-class qualitative research studies, supported by an internal R & D program.Research focus was global. Extensive experience conducting strategic research worldwide in North America, Europe, Asia, South America and Australasia.Provided custom research solutions. Collaborated with clients to make the best possible management decisions at all phases of a product’s development and throughout its marketing life-cycle.